On Brand with Nick Westergaard

On this week's Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data compiled by Fractl outlining who's sharing what on Facebook. With 91% sharing something at least once weekly on the social network, it's important to understand the demographic differences as we plan content that's as effective as possible. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week's show.Beyond the Sound Bite Here's a digestible infographic from Fractl citing the study's key findings.  Speaking of compelling data, Mary Meeker's Internet Trends 2016 report came out this week. If you live or work online (HINT: that's all of us!) you'll want to check out this industry-leading data. Registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, Gini Dietrich, Andy Crestodina, Kristen Craft, Melanie Deziel, Carlos Gil, Mike Smith, more. KXIC listeners save by using promo code KXIC. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we'll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jason KeathJason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist.Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets.Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter.Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices

“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.About John ZissimosJohn Zissimos is the Chief Creative Officer at Salesforce. As CCO, John is responsible for building the Salesforce brand and crafting the company’s story around the world. He leads the creative organization across digital, strategy, interactive design, films, events, customer stories, and UX. Over the past 6 years, John has inspired a design-led culture and built a full-service, creative agency within Salesforce to inspire, innovate, and tell the story of the fastest-growing software company in the world.Prior to joining Salesforce in 2010, John spent over two decades as an advertising creative executive, film director, and photographer. John began his career in marketing at Chiat/Day and has held top creative leadership positions at McCann Erickson and J. Walter Thompson.John holds a Bachelor of Arts in Radio, Television, and Film from Temple University. He lives in the San Francisco Bay Area with his wife, Pam, and daughters Alexandra, Ellie, and Katie.Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide to Email Marketing, and VP at Elasticity joined us for a raucous “Jason Falls” brand conversation around social listening, branding with attitude, and more on this week’s episode of the On Brand podcast.About Jason FallsJason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, GoElastic.com and for Entrepreneur.com, among others. He has authored two books, neither of which are about his favorite topic (bourbon) and is an unabashed fan, resident and advocate for the city of Louisville and the State of Kentucky.Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an emerging turf war between social media’s 800-pound gorilla Facebook and its latest shiny new thing Snapchat. Ironically at the very moment when Facebook is looking to make their Messenger app even more like Snapchat. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Here’s the story about how Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts (Digiday). But is Facebook trying to be more like Snapchat? Facebook Messenger testing Snapchat-style disappearing messages for iOS (Macworld). Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Learn more about your ad choices. Visit megaphone.fm/adchoices

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.About Yoav SchwartzYoav Schwartz is the CEO and co-founder of Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want — often even before they do.After the success of Flipbooks, Uberflip’s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs.Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand. As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Facebook’s latest, greatest (frustrating!) update to their ever-evolving news feed algorithm. Part of their new “Feed Quality Program,” this update will focus more on the content you spend the most time with. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Here’s Facebook’s official update from their pressroom — News Feed FYI: More Articles You Want to Spend Time Viewing. Why Video Might Be Your Best Bet With Facebook’s Algorithm Update (Entrepreneur). Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Yoav Schwartz, CEO and Founder of Uberflip.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast.About Lisa GrimmLisa Grimm (@lulugrimm) is an integrated marketing communications leader passionate about building relationships and relevance between people and brands through the convergence of technology and communication. As Social Media Lead for Whole Foods Market, Lisa is responsible for building brand and deeper customer connection through a data-driven approach to social strategy, community, and the integration of earned, owned, and paid media. Prior to joining Whole Foods Lisa led PR and emerging media strategies for Betty Crocker, Tablespoon.com, 3M, Harry Winston, Victory Motorcycles, and Mall of America.As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some confusion Facebook created recently for all of us who manage Facebook pages. They moved our favorite features including using Facebook as your page! We tell you where they are on this week’s show. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.Beyond the Sound Bite Here’s where to find those hidden features … Facebook Switches Page Management and Posting Options – What You Need to Know (Social Media Today). See you in Louisville! This week the focus of Jay’s Jukebox Friday is Kentucky! I’m actually heading there next month for a Get Scrappy book event for the Louisville Digital Association. Learn more. Remember, early registration is now open for Social Brand Forum 2016 featuring Jay Baer, Joe Pulizzi, and Gini Dietrich. Register now and save! Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Lisa Grimm of Whole Foods.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Don’t be afraid to inject humor and humanity into your brand. People love this. Life’s too short to be that serious.” This week’s episode was many things but serious was not one of them! Spin Sucks author and founder Gini Dietrich stopped by our virtual studios for a discussion on brands that stand out, avoiding spin, and infusing your brand with personality. Enjoy this week’s episode of the On Brand podcast.About Gini DietrichGini Dietrich is the founder and CEO of Arment Dietrich, a digital marketing communications firm based in Chicago. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.As We Wrap … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices