Behind the Scenes of the Whole Foods Brand Voice with Lisa Grimm

“Our Instagram voice is very different than even Facebook and Twitter.” As Associate Director of Social Media at Whole Foods Market, Lisa Grimm is responsible for how the innovative natural supermarket chain comes to life online. From developing brand standards to working with the creative team and engaging with customers, Lisa has her eye on both the big picture and the tactical, practical day-to-day operations. I couldn’t wait to discuss all of this with her on this week’s episode of the On Brand podcast.

About Lisa Grimm

Lisa Grimm (@lulugrimm) is an integrated marketing communications leader passionate about building relationships and relevance between people and brands through the convergence of technology and communication. As Social Media Lead for Whole Foods Market, Lisa is responsible for building brand and deeper customer connection through a data-driven approach to social strategy, community, and the integration of earned, owned, and paid media. Prior to joining Whole Foods Lisa led PR and emerging media strategies for Betty Crocker, Tablespoon.com, 3M, Harry Winston, Victory Motorcycles, and Mall of America.

As We Wrap …

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• Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
• And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

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