Building the Brand Experience Inside and Out at Salesforce

“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.

About John Zissimos

John Zissimos is the Chief Creative Officer at Salesforce. As CCO, John is responsible for building the Salesforce brand and crafting the company’s story around the world. He leads the creative organization across digital, strategy, interactive design, films, events, customer stories, and UX. Over the past 6 years, John has inspired a design-led culture and built a full-service, creative agency within Salesforce to inspire, innovate, and tell the story of the fastest-growing software company in the world.

Prior to joining Salesforce in 2010, John spent over two decades as an advertising creative executive, film director, and photographer. John began his career in marketing at Chiat/Day and has held top creative leadership positions at McCann Erickson and J. Walter Thompson.

John holds a Bachelor of Arts in Radio, Television, and Film from Temple University. He lives in the San Francisco Bay Area with his wife, Pam, and daughters Alexandra, Ellie, and Katie.

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