Why Your Content Strategy Is Only As Good as Your Brand Strategy

“The companies that don’t have a good strategy around their content usually don’t have a good strategy around their brand either.” Creating an engaging content experience is one of the most effective branding tools marketers can employ today. However, it’s also one of the hardest times to create content that stands out. That’s why Yoav Schwartz co-founded Uberflip — to take control and better leverage the content marketing experience. We talked about all of this on this week’s episode of the On Brand podcast.

About Yoav Schwartz

Yoav Schwartz is the CEO and co-founder of Uberflip, a platform for marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. For over a decade, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want — often even before they do.

After the success of Flipbooks, Uberflip’s debut product, Yoav realized that there was a major gap in the content marketing space. Too much fragmentation, little control over the content experience and a complete lack of insight into what was working led him and his team to create Uberflip Hubs.

Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand.

 As We Wrap …

• Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
• Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
• OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
• Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Pre-Order now for the best price and digital extras at GetScrappyBook.com.
• And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

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