

Amplified Impact with Anthony Vicino
Anthony Vicino
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Episodes
Mentioned books

May 18, 2023 • 12min
How To Stop Falling Into The Dopamine Trap | Ep. 142
Today, I'm talking about something that's been on my mind a lot lately: falling into the dopamine trap. It's something we've all done, whether we realize it or not. You know those cheap dopamine hits like junk food, porn, Netflix, video games, smoking, drinking? Yeah, those. They make you feel good for a little while, but then they wear off and you're left feeling like a sad sack.But here's the thing: those cheap dopamine hits aren't really cheap. They end up costing you more than you think…and the worst part is that the bill doesn't come due until years down the road when it's too late to do anything about it.The problem is that it's hard to think about the future. Future you is a problem for, well, future you. But the actions you take now are going to determine who you are down the road. Now, I know it's easier said than done. It's so much easier to give in to that instant gratification, to eat that pizza or watch that Netflix show. But the truth is…easy choices lead to a hard life. Hard choices lead to an easy life. It's a simple concept, but it's so true.So you gotta ask yourself: do you wanna be the person who's always chasing the next cheap dopamine hit, or do you wanna be the person who's taking care of themselves and their future?LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 17, 2023 • 19min
How to Live Longer (and BETTER) | Ep. 141
A long time ago, I found myself in a pretty bad spot. Life was not going my way, and I was deep in debt with a recent breakup. But I refused to let my circumstances dictate my future. I knew I had to take control of my life and start making some changes.One of the concepts that helped me turn things around was the four spheres of influence. And today, we're going to dive deep into one of those spheres, exercise. Now, I know what you're thinking, "Exercise? Yawn." But trust me, this is not your typical "go to the gym and lift some weights" kind of episode. We're going to break down the three levers that can change your life: endurance, VO2 max, strength, and stability.We're talking about getting in the best shape of your life, living a long and healthy life, and feeling incredible every single day. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 16, 2023 • 14min
This Is The Worst Advice I've Heard In A Long Time | Ep. 140
I'm going to talk about some seriously bad advice I came across on the internet. The advice came from a guy I follow on social media who has hundreds of thousands of followers. While I usually like his content, this piece of advice was a real bummer.Basically, the advice said that if you have to force yourself to create something, you should go create something else. At first glance, this might sound like good advice…after all, if you're struggling to create something, maybe it's just not for you, right?Wrong. Creating anything…whether it's a book, a painting, a video, or anything else…is always difficult. And if you go into it with the expectation that it should feel easy, you're setting yourself up for failure.The truth is, the best creators, artists, and designers know that creating is always going to be difficult. They don't expect it to be easy, and they don't give up when it gets hard…I used to be like this too. But the truth is, if you want to create something great, you have to be willing to put in the work. It's not going to be easy, but that's okay.If you're struggling to create something…keep pushing through, even when it's hard. Remember that creating is always going to be a challenge, but that's what makes it so rewarding when you finally succeed.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 15, 2023 • 22min
3 Bad Habits That Are Keeping You From Living The Life of Your Dreams | Ep. 139
In this episode, I'll be sharing three habits that I battle against in my own life and how you can overcome them too.First up, falling into the comparison trap. This is the number one habit I would remove from your life if I could. We all fall into this trap….comparing ourselves to others and feeling discontent with where we are. The gap between where you are and where you want to be is always infinite, so you'll never close it. But the truth is, if you focus on where you came from and where you are now, you'll realize that you're doing pretty well.The second habit is negative self-talk. We all have that voice inside our heads that tells us we're not good enough, smart enough, or talented enough. But guess what? That voice is lying to you! It's time to interrupt that pattern…you are capable of achieving great things, so start believing it.Last but not least, the third one is procrastination which leads to a lot of stress and anxiety. We've all been there, putting off tasks until the last minute. Instead, break tasks down into small, manageable steps and tackle them one by one.Let's start recognizing these patterns and make positive changes in our lives.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 14, 2023 • 11min
Top 5 Marketing Books | Ep. 138
Today, I’ll be diving into the exciting world of marketing and reveal the secret weapons you need to skyrocket your success. Get ready to take your business to the next level with these five game-changing books on marketing.We'll start with Robert Chaldini's "Influence," a groundbreaking book that unlocks the six tools of influence and teaches you how to use them in your marketing efforts.Next up is "Story Brand" by Donald Miller, a must-read for anyone who wants to captivate customers with their brand's story. Then we'll explore the powerful insights of Russell Brunson's "Dotcom Secrets" and "Expert Secrets," which will teach you everything you need to know about sales funnels, customer avatars, and product positioning. And last but not least, we have "Contagious" by Jonah Berger, a fascinating exploration of why some ideas and products become wildly popular while others languish in obscurity. Trust me, these books are packed with actionable strategies and tips that will revolutionize your marketing efforts and help you grow your business like never before.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 13, 2023 • 10min
The Power of Starting Over | Ep. 137
Hey folks, it's time for an exciting story about my buddy Renee Rodriguez, the public speaking extraordinaire who decided to do the unthinkable: delete his Instagram account and start over from scratch.I know, I know, you're probably thinking "What?! Is he crazy?" But hear me out. Renee had a bunch of followers on his old account, but the majority of them were fake accounts and spammy bot responses. He had apparently bought followers in the past (bad move, guys!), and it was starting to hurt his credibility.So, Renee said "adios" to his old account and started fresh. And guess what? In just six months, he gained over 100,000 subscribers on his new account…that's TEN TIMES more than before!The moral of the story is simple, folks. Sometimes you gotta take a step back to take two steps forward. Scaling the mountain of success can be tough, and sometimes you need to go down before you can go up again. It's not easy…but it's necessary if you want to achieve greater success in the long run. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 12, 2023 • 12min
The 3 Things You Have to Stop Doing If You Want To Be Successful | Ep. 136
Today, I want to talk about one of my favorite frameworks that I learned from Nicholas Naseem Tilleb, which is called Via Negativa. It’s a framework that helps you figure out what you need to stop doing to achieve your goals. Instead of asking what positive actions you need to take...you ask yourself what an absolutely horrible life would look like. This helps you identify the negative aspects of your life that you need to get rid of. It could be anything from a bad relationship to unhealthy habits...like eating too many calories. And here's the kicker: progress in life is often less about doing new things and more about removing things that are holding you back. So, if you want to achieve your goals, start by identifying the top three things that you need to remove from your life. Take some time, sit down, and try this framework out. You won't regret it.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 11, 2023 • 12min
I Owe You All An Apology | Ep. 135
So, today, I wanted to take a moment to apologize for the tech problems we've been having. You all know we're committed to putting out an episode every day, but man…it's been a struggle! I wanted to give you a peek behind the curtain and explain what's been going on behind the scenes.I've got some big goals for this podcast, and getting it out there every day is just one of them. But let me tell you, coordinating a team to make that happen is no joke. And unfortunately, we had some serious miscommunications with one of our editors, which led to some major hiccups in our systems and processes. Turns out the damage was worse than we thought - we ended up repeating some old episodes by accident!I go into all the details on the episode, but the bottom line is this: we're working super hard to fix things and get back on track. We're totally committed to bringing you the best possible content, and we're not gonna let these technical difficulties get in the way. So stay tuned, and thanks for sticking with us!LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 10, 2023 • 8min
You're Not Wrong...But You Are An Asshole | Ep. 134
Today I'm gonna talk about something that really grinds my gears…the difference between giving constructive criticism and being a total jerk. So…let me tell you about this comment I received that was totally unnecessarily abrasive. It made me realize that there's a way to give feedback without being rude. You know what I mean?It's important to be cool to each other and enter into constructive discourse, instead of being mean and tearing people down. Cancel culture and woke culture? They aren’t conducive to intelligent discourse. In fact…they silence people from engaging in conversation.So, my message to all of you listeners out there is this - be self-aware and understand how you're perceived by others, so you can make the most out of your interactions with people. Let's all try to bring out the best in each other, shall we?LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 9, 2023 • 14min
Which Would You Rather | Ep. 133
I recently received a question from a guy on YouTube asking which is better: earning a million dollars a year from a business that doesn't add value to the world, or earning a hundred thousand dollars a year from a cool job. This question only has one answer for me, but it's going to be different for everyone. For me...it's to make a ton of money doing something boring because money allows me to buy back my time, and that's the only value that money has. So, the more money I make…the more time I can buy back. The misnomer here is that people assume that working a job that you're not passionate about means that you'll hate what you do. I find a lot of passion in the process, even if I'm not passionate about the product I'm selling. Whether you're on a mission to earn a million dollars or find your dream job, it’s good to understand the “why” of what you’re doing.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com


