

Amplified Impact with Anthony Vicino
Anthony Vicino
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Episodes
Mentioned books

May 28, 2023 • 7min
Who Will You Be In ONE Year From Today | Ep. 152
From racing rally cars in Austin, Texas with an entrepreneur mastermind to embarking on a couples retreat in Ireland with my life partner Jamie…it's been a rollercoaster of experiences and deep introspection. As I sip on Pedialite to recover from a recent stomach virus…I reflect on the recurring theme that has emerged from all these encounters: the importance of goal setting and future casting.Often, we begin moving without direction, only to find ourselves far from where we truly want to be. So, I want to introduce this mind-blowing concept called "in one year." Picture yourself a year from today. What's changed? What's the same? It's like peeking into the crystal ball of your future self.But here's the secret sauce: every decision you make today shapes that future self. It's all about the books you read, the habits you rock, the squad you roll with, and the investments you make. They all add up….like building blocks to your ultimate self. So be intentional.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 27, 2023 • 12min
Just Create the Next Thing | Ep 151
Today, we're diving into the thrilling world of content creation.Legendary creators like Tim Ferriss and Joe Rogan have built their businesses through storytelling and providing value. These guys have built their empires through captivating storytelling and delivering immense value to their listeners. I have so much respect for these content creators because they understand that each and every one of us has a unique perspective and an extraordinary tale to tell. But let's face it…being a content creator isn't easy. From shouting into the void to overcoming disappointments, I've been there too. Pouring your heart and soul into your content, only to be met with silence, can be downright disheartening. Believe me, I've been there, and I'm still in the trenches. But you know what? I firmly believe that each and every one of you listening to this podcast has the potential to thrive as a content creator.But here's the key: you can't win unless you start, and you can't lose unless you quit. Success takes time, so keep creating and stay focused. LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 26, 2023 • 12min
Your Ability To Do THIS Is a Superpower | Ep. 150
Today, I want to share a major revelation that hit me like a ton of bricks. I had always believed in a particular concept that I thought was rock solid and foundational to my brand. But recently…I was writing an article for the Hyperfocused Entrepreneur Newsletter and something magical happened. As I was penning my thoughts, I realized that I had been wrong all along.Now, this wasn't just any old realization. It was the kind that rocked my world, the kind that forced me to take a long, hard look at my beliefs and values. And let me tell you…it was both exhilarating and terrifying. But I was determined to share my newfound insight with all of you.And here's the kicker, folks. The ability to change your mind is a superpower. Being open to new ideas and perspectives…even if they go against everything you've ever believed, is what sets us apart from the rest of the pack. And let me tell you, I got a firsthand look at this superpower in action when I learned about Steve Jobs.Steve was a maniac when it came to finding the right answer. He didn't care where the idea came from, as long as it was the right one. Steve didn't dig his heels in and refuse to budge. Nope, he did a complete 180 and changed his mind. That, my friends, is a superpower.So, are you ready to learn what I changed my mind about? LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 25, 2023 • 9min
You Are Not An Exception | Ep. 149
Recently, I made a poll asking: Would you rather have a million dollars today or the skills of a billionaire in five years? It's a loaded question, and to me, the answer is obvious…you have to go for the skills. Let me tell you why.Money is never the solution to all our problems. It can depreciate, be stolen, and even become devalued over time. On the other hand, having the skills, knowledge, resources, and ability to make money will never leave you wanting. However, I was surprised to find that 30% of my audience chose the million dollars. Many argued that it could improve the quality of their lives, help them acquire skills and invest for retirement. While these things may be true, in my experience, things that are given without having been earned tend to leave us easily.Think about the lottery. Reports suggest that 70% of people who win the lottery will go bankrupt within only a few short years. That's a massive majority of people. My question is…what makes you think you are the exception? If we don't yet have the skills or the ability to make a million dollars, chances are….we won't know how to use it properly if it's just handed to us.Now, I'm not saying that everyone who chooses the million dollars will lose it. There's a chance that some of my listeners are the 30% who can make it work. But the point is, you have to be honest with yourself and know where you stand. Ultimately, my message is clear: choose the skills, and you'll never want for money in your life.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 24, 2023 • 8min
How to Make Something WONDERFUL | Ep. 148
Today, I've got something truly remarkable to share with you. I recently stumbled upon a book that has completely blown my mind. It's called "Make Something Wonderful" and it's filled with the wisdom and insights of none other than Steve Jobs himself!Steve Jobs was a master at his craft, and he believed that one of the best ways to express appreciation to humanity was by creating something wonderful. And let me tell you, after reading this book, I couldn't agree more.As an entrepreneur and content creator, I strive to create meaningful content that positively impacts the lives of others. And that's exactly what Steve Jobs did with his creations. He put all of his care and love into making something wonderful, and in doing so, he left a legacy that continues to inspire us today.So if you're looking for a dose of inspiration, if you're looking to take your creations to the next level, then you need to get your hands on this book. It's a love note to humanity, a reminder that we all have the power to make something wonderful, and that by doing so, we can change the world. Let's make it happen!LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 23, 2023 • 11min
What Does It Mean To Win The Day | Ep. 147
I'm about to share with you something that I've noticed recently in the people around me…the successful people. And let me tell you, these people are crushing it in their relationships, their business, their finances, and their health. So, what's their secret? Well, I've been observing them closely, and I've noticed that they all have one thing in common: they have a laser-focused, goal-oriented mindset. That's right, folks, they know exactly what they want, and they're going after it with everything they've got. And let me tell you, it's working.Now, I know what you're thinking. "But Anthony, aren't successful people supposed to focus on the process, not the results?" Yes, that's true, my friend. But here's the thing - these successful people still have an outcome in mind. They know where they want to go, and they're working towards it every single day. They're not just aimlessly wandering through life, hoping to stumble upon success. They're actively pursuing it with everything they've got.And here's the kicker, folks - you can do it too. But first, you need to define what winning looks like for you…because the only way to win the game of life is to know what winning looks like in the first place. And with the right mindset and the drive to succeed, you can achieve anything you set your mind to.The world is yours for the taking, so what are you waiting for?LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 22, 2023 • 16min
Video Games Are Ruining Your Life | Ep. 146
I recently tweeted about video games and the responses I got were intense.So in my tweet, I mentioned porn, junk food, and video games, and I said that there's no such thing as cheap dopamine…you don't realize the true cost you're paying. And while most people can agree the other two aren't great, there are a lot of folks out there who are convinced that video games are harmless. But let me tell you, I've played my fair share of video games in my life. I grew up with the Internet and I was playing video games before they were cool. I'm talking original StarCraft and Diablo.But here's the thing…for me, video games became an addiction. I would spend 15 hours a day playing and it was ruining my life. So I had to cut video games out of my life completely to get away from that addiction. Now, I know not everyone has the same experience as me, and that's totally fine. Some people can play video games for 30 minutes a day and be totally productive in other areas of their lives. But even if you're only playing a little bit, there are hidden costs that you're paying for that cheap dopamine hit.Even if you think you're being totally productive and functional in other areas of your life, these costs are still impacting you more than you realize. And remember, I'm not saying you should never play video games again. I just want to start a conversation about the true costs of our recreational activities.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 21, 2023 • 10min
The Zeigarnik Effect A REALLY Cool Psychological Principle | Ep. 145
I'm gonna drop some serious knowledge on you about this cool psychological principle called the Zygarnic Effect. So here's the deal: the Zygarnic Effect kicks in when you get interrupted in the middle of a task and can't finish it. It creates an open cognitive loop in your brain that's like having a gazillion tabs open on your computer browser.It sucks up your mental bandwidth, making it hard to remember stuff, retain information, and focus on what you need to do. Sound familiar?But here's the kicker: we can totally use this to our advantage with a little thing called intention. Most of us fall victim to it when we get interrupted by our boss, phone, or email and end up scrolling through social media instead of going back to what we were doing. It's like a vicious cycle, man.But I've got a trick for you….when I started writing sci-fi and fantasy novels, I used this strategy where I'd stop writing in the middle of a sentence, just like Hemingway did. It's crazy, I know, but it works like magic. Your brain can't let go of that sentence and keeps circling back to it, churning out ideas and solutions.And when you come back to it the next day…you've got momentum and ideas flowing like crazy.If you want to be a productivity ninja and crush your to-do list, you need to harness the power of the Zygarnic Effect. Use intention to your advantage, close those cognitive loops, and watch your brainpower soar. Trust me, you'll thank me later.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 20, 2023 • 14min
The 3-Step Process You Can Use to 100x Your Sales | Ep. 144
Today, I'm stoked to share with you the three-part framework that helped us raise a whopping $25 million at Invictus Capital. And let me tell you…this simple process has worked wonders for all my other businesses too.Now, this three-step process is all about getting inside your consumers' heads and selling them on your product or service before they even open their wallets. I've run all sorts of businesses in my time, from a window washing company to a manufacturing company that produced rock climbing holds. And while the price range for these businesses varied wildly, there was always one thing that remained the same: we had to sell our customers on the benefits of our products before they were willing to part with their hard-earned cash.But it wasn't until I started Invictus Capital, our real estate private equity company, that I really had to fine-tune this process. We were bringing in passive investors for large apartment complex deals, which meant we had to raise massive amounts of capital…think $10, $15 million. And let me tell you, convincing someone to invest $80,000 or more is no easy feat, even if they're wealthy. So, we spent a lot of time figuring out how to sell them on the vehicle, ourselves as the pilot, and the deal itself...the destination, if you will.So, buckle up and get ready to learn how to sell the sizzle, not just the steak, and take your business to the next level.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 19, 2023 • 11min
Most Unsuccessful People Lack This Trait | Ep. 143
Today, I'm super pumped to talk about a sneaky trait that I've noticed in so many successful people that the rest of us seem to be lacking. Crazy, right? Most of us go through life looking for confirmation of our beliefs and ideas, trying to prove that we're right all the time. Think about it, we tune into the same news channels, we friend people on social media who share our views, and we block the ones that don't. We're living in echo chambers.But the ones that win…they're not afraid to change their minds when new facts come to light. They're not afraid to say, "Hey, I was wrong about that, let me look at it from a different perspective."And let me tell you, I've struggled with this myself for a long time, but ever since I got on the personal development train, this has been something that I've had to work on constantly. And it's not just about being successful in your career, this trait permeates all aspects of your life. So, are you willing to look for reasons why you're wrong? Are you willing to challenge your beliefs and opinions?LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com


