

Amplified Impact with Anthony Vicino
Anthony Vicino
The Amplified Impact Podcast with Anthony Vicino is where ambitious entrepreneurs learn to cut through the noise, unlock their potential, and build a big awesome business that Maximizes their Return on Life.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Anthony Vicino — entrepreneur, investor, and best-selling author — pulls back the curtain on the real strategies for building a media-powered business that prints money, attracts raving fans, and scales without burning you out.
No fluff. No guru nonsense. Just raw conversations, battle-tested frameworks, and the unfiltered playbook for turning your story into a seven-figure machine.
If you’re ready to stop dabbling and start dominating, this is the podcast that shows you how to do it.
This content is for educational and informational purposes only. While we share strategies and techniques that have worked for us and others, we make no guarantees regarding results.
Business growth depends on many factors, including effort, market conditions, and execution. The information provided is believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Your results may vary.
Always do your own research and consult with professionals before making business or financial decisions.
Copyright © 2025 Beyond the Apex, LLC. All rights reserved.
Episodes
Mentioned books

May 8, 2023 • 11min
This Is The TRUTH About Doing The Work That Nobody Talks About | Ep. 132
In this episode, I will be spilling the tea on the unsexy truth about doing the work that no one else will tell you. Sure, everyone talks about success, entrepreneurship, investing, and greatness, but let's be real...the daily grind that gets you there is often mind-numbingly boring. But hey, I'm not just saying this...I learned it the hard way! When I left my manufacturing company, Escape Climbing, to start my real estate private equity firm, Invictus Capital, I had no personal brand or digital presence. It felt like starting over from scratch! But guess what? Building a personal brand through content creation isn't just for short-term monetization....it's all about the long game. I want to have a track record that people can look to when I start a new venture so I don't have to start from square one every time. It's a brilliant strategy, folks, and I truly believe it can help others achieve success. So buckle up and get ready to hear the real talk on doing the daily work that pays off big time.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 7, 2023 • 12min
STOP Doing This | Ep. 131
Today, I had the privilege of chatting with one of my most badass students, Wyatt. He's in his mid-twenties and has already built a successful real estate business with over $15 million in assets. But he's ready to expand his personal brand and start building out some sales funnels. And that's where we got on the topic of social media. The thing is, so many people have access to infinite free distribution that these social media platforms enable us to have…but so few people are actually taking advantage of it. And that's because many of us struggle with imposter syndrome…feeling like we don't have any value to add or what gives us the right to share our story. But the truth is, regardless of where you are on your journey, you're likely to always feel like an imposter. Even with hundreds of thousands of subscribers on YouTube and successful businesses, I wake up every day and muddle through it. But the thing is, your self-esteem is a reputation that you have with yourself. So it's better to go and live in alignment with the person you're trying to become and own your strengths, weaknesses, and shortcomings.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 6, 2023 • 10min
Getting Out Of Your Echo Chamber | Ep. 130
Today I want to share with you my recent experience at the Best Ever Conference in Salt Lake City. Now, I know some of you might be thinking, "Oh, another real estate conference, big deal." But I have to tell you, this one was different. It provided a perspective that I had forgotten these types of events can give you. As someone who operates a real estate company in a very insular way, attending this conference allowed me to gain valuable insights into what's happening macroeconomically in other markets.And it's not just about real estate or investing. I truly believe that attending conferences and networking events can provide value in any industry, especially for those just starting out or looking to expose themselves to different viewpoints. The Best Ever Conference reminded me of the importance of keeping my finger on the pulse of the industry, even when things are going well.So, if you have the opportunity to attend a conference or networking event in your industry, I highly recommend it. You never know what valuable insights and perspectives you might gain.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 5, 2023 • 9min
A Weird Way To Learn a New Skill | Ep. 129
Let's talk about magic. I've been reading this absolutely bizarre book, and I just can't wait to tell you all about it. It's a book on magic, but not the kind of magic you're thinking of - we're talking about sleight of hand magic, baby! And let me tell you, it's blowing my mind.It's fascinating how skilled magicians can make objects disappear and manipulate their audience. But it's not just the technical side that's captivating - it's the showmanship, the way they captivate their audience with their words and mannerisms. I'm also delving into the world of stand-up comedy and improv, because let's face it, who doesn't love a good laugh?But I'll be honest with you, I'm a little scared to try my hand at stand-up comedy, but that fear is telling me that I need to go for it. Because if we let fear dictate our lives, we'll never grow or push ourselves out of our comfort zones. And trust me, the payoff is always worth it.Life's too short to play it safe.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 4, 2023 • 13min
THIS Is How To Effectively Slide Into Somebody's DMs | Ep. 128
Today, I'm excited to share with you a conversation I had with one of my coaching clients who's been struggling with cold DMs, emails, and calls. He was having a tough time getting people to respond, let alone convert into paying customers. But fear not, because in a previous newsletter, I laid out a playbook that shows how to go from a low-paying job to a million-dollar business in just three to five years. One of the key strategies is to develop a high-value skill and find prospects to deliver that value to..and one way to do that is through cold outreach. Now, we all know that cold outreach can work, but it's not easy. Most people underestimate the number of people they need to reach out to before they start seeing results. When I started my window washing business, I had to knock on hundreds of doors to get just two yeses. But those two yeses turned into referrals…and that's how we grew the business. So, the key is to get your foot in the door and deliver excellent value, which can lead to more referrals down the road. Take the time to build relationships and understand your prospects' needs before pitching your solution. And always remember, it's a numbers game, so keep at it and don't give up!LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 3, 2023 • 14min
The Most Powerful Word in the World | Ep. 127
Today, we're gonna dive into the most powerful and the worst word in the world. And let me tell you, these words can make or break your journey towards greatness. But before we get into all that, we need to understand how our brain learns and encodes information. It's pretty fascinating stuff, actually. We've got billions and trillions of neurons in our brain that light up every time we have a thought or react to stimuli. These little guys create neuronal pathways that help us learn and remember things. And the more we have a particular thought…the more efficient and effective these pathways become. Think about it like this: the first time you meet someone named David, your brain creates a new pathway to remember his name. And the more you meet him or other people with the same name, the easier it becomes to recall that pathway. It's like going to a friend's house in a new neighborhood. The first time it might be a bit tricky…but the more you visit, the more efficient and automatic the route becomes. And that's why repetition is key when it comes to learning new things. The words we use when we speak to ourselves and others matter a lot, and understanding the neurobiology behind it can help us use these words to our advantage.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 2, 2023 • 11min
The Daily Financial Audit | Ep. 126
There are a ton of misconceptions about what wealthy people do with their money. I recently heard someone say that they don't obsessively check their accounts every day…but that's not true. I do it, and so do many other wealthy people. Checking your finances daily might not seem healthy, but it's important. In fact, it helped me transform my relationship with money over a decade ago. See, I used to be in a really bad place financially. I was accumulating more and more debt, and I was so anxious about checking my checking account that I just stopped doing it altogether. But then I started using a financial daily planner… and that changed the game for me. Every single day, I do an audit of my finances. It's a really quick process, and it's the first thing I do in the morning. I sit down with my laptop and my journal, and I go through everything. And let me tell you, it's been a game-changer. So if you're struggling with your finances, I encourage you to give it a try. The more you measure your finances, the more in tune you'll be, and the faster you'll turn your finances around. Trust me, it's worth it.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

May 1, 2023 • 8min
Stop What You're Doing and Do THIS Right Now | Ep. 125
In this episode, I'm going to share with you an important daily reminder that's been on my mind lately. It's something I struggle with every day in my pursuit of doing more and more. It's so easy to fill our to-do list with meaningless tasks that make us feel good when we check them off…but don't really move us towards our goals. But being busy isn't the same as being effective…I learned that I need to pursue less but better, to be intentional about identifying key projects or levers that will pay the biggest dividends. Today, I want you to look at your to-do list and ask yourself…what is the most important thing. Is it getting the time and attention it deserves? Are you allocating enough time and resources to it? It's easy to get lost in the busy work and forget what really matters. So take a moment to identify the most important thing on your list and make sure it gets the attention it deserves. Remember, success isn't about how much you get done, it's about what you get done.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Apr 30, 2023 • 10min
Stop Looking for Reasons Why It Won't Work | Ep. 124
Let's talk about how to build a successful business and invest in real estate. I used to think tactics were the key to success…but boy was I wrong. Turns out, the right mindset is essential to executing any strategy, whether it's building a business, investing in real estate, or personal development. Without the right mindset, those tactics and strategies won't get you far. Don't believe me? I got started in real estate with a low credit score of 600 and an FHA loan. The loan product I got was designed for people like me, with low credit scores, and first-time homebuyers. With an FHA loan, I only had to bring around $7,500 to closing, which is not a big hurdle for most people to hit with a year or two of dedicated effort. So don't let excuses hold you back. Focus on your mindset and the rest will fall into place.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com

Apr 29, 2023 • 13min
Speaking the Language of Business | Ep. 123
Today, I'm going to talk about the importance of learning the language of business.During my recent trip to Antarctica… I couldn't help but think about language and communication, especially as I traveled to a Spanish-speaking country. This got me thinking about the language of business and how crucial it is to understand it. The language of business is finance, money, and numbers, and without knowing it, you'll struggle to play the game of business. Many people believe they can hire a translator or delegate this aspect of their business, but this can leave them vulnerable to deceit, confusion, and other risks. So, it's essential to learn the language of business and become fluent in finance. Whether you're an entrepreneur, a manager, or an employee, understanding finance and money is critical to success.LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyondtheapex.com Learn More About Investing With Anthony Invictus Capital: www.invictusmultifamily.com Multifamily Investing Made Simple Podcast Passive Investing Made Simple Book: www.thepassiveinvestingbook.com


