Heart-Centred Business Podcast with Tash Corbin

Full article and show notes available at: tashcorbin.com/515Ever felt like your business just can’t be niched? Maybe you’ve been around for a while and your offers now sprawl across all sorts of topics, or maybe you’re just getting started but the thought of putting yourself in a box makes you want to run? I call this the “un-niche-able” dilemma, and you’re not alone when it comes to niching.Today on the Heart-Centred Business Podcast, I want to make niching feel waaaay less restricting and, honestly, a whole lot more helpful (if you actually need it at all).And stick around because, in true #Tashmas style, there’s a little gift for you at the end.Wait… What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.Let’s Talk About the “Un-Niche-Able” FeelingNo matter where you are in business, “niching” can bring up all sorts of resistance. Maybe you’ve been doing your thing for ages and now your messaging covers heaps of different audiences and offers. Or you’re new in business, bursting with creativity (and ideas for days), and you can’t stand the thought of narrowing yourself to just one area.Sometimes it comes from loving what you do so much that you want to help absolutely EVERYONE. Suddenly, every conversation about niching feels like someone’s trying to put you in a cage. You don’t have to feel boxed in! Here’s how I see it: being the “un-nicheable” just means you haven’t found a style of niching that fits you… yet....read the full article at: tashcorbin.com/515Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/514Ever felt like your audience is full of lurkers—people who seem interested but never actually buy or book a call? In this episode of the Heart-Centred Business Podcast, I break down exactly how to tell if someone is just hanging out on the sidelines or if they’re a genuine lead. Spoiler: it’s all about using qualifying questions (and being a bit braver with your outreach).And because this is day 5 of #Tashmas, I've got a special gift for you at the end of today's episode!Wait… What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.Why Waiting for Leads Doesn’t WorkYou might have heard me say, if you’re only waiting for people to come to you and announce, “I’m interested in working with you!”—you’re missing out on 80% (or more) of your leads. Most people don’t reach out—they’re waiting for a nudge. If your only leads are those who take the first step, you’re leaving money on the table. Proactive lead generation is key....read the full article at: tashcorbin.com/514Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/513Something I absolutely love about being a business owner is how much of what we do turns out to be a co-creation. Today on the Heart-Centred Business Podcast, I want to share five big lessons from Kickstart 2026, the January event I ran, which felt like a true co-creation with everyone who participated. These lessons are powerful and grounded, and they show us how to build businesses that feel more aligned, create a sense of momentum, and help us get unstuck from that never-ending to-do list feeling.If you’re new here, Kickstart is an event I’ve run every January for several years, and we also repeat the process in May as Biz Boost. It’s all about generating momentum and focusing on the most important tasks as business owners.And since this is #Tashmas Day 4, I have a fabulous gift for you at the end of the episode!Wait… What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.Lesson 1: If Something’s Not Working, It’s Not YOU Who Needs to ChangeThis first lesson landed big time this Kickstart. If something’s not working in your business, it’s not you who needs to change. I know I’ve said this in sixteen different ways over the last couple of years, but this time, it really took root.Here’s what tends to happen: You struggle to get your podcast out consistently, and then decide, “I need to be more organised.” Or you get frustrated because you’re behind on client notes and end up hating your business—and yourself—over it. The solution starts with recognising and actually embodying that belief: it’s not me, it’s the business that needs to change around me....read the full article at: tashcorbin.com/513Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/512If there’s one thing I’d love for you to have more of this year, it’s biz besties. These are not just more people in your network—they’re true business friends. As business owners (especially online), having this kind of connection makes such a difference to the experience of business ownership. Today on the Heart-Centred Business Podcast, I’m diving into how to actually find your biz besties, how to nurture those relationships, and why they’re invaluable.And since it’s Day 3 of #Tashmas, there’s a special gift for you at the end!Wait… What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.Why Biz Besties Are So PowerfulBiz besties bring depth to your business friendships. It’s not just about having people to tag at networking events—it’s about sharing real experiences. When you’re building a business, most people around you just won’t get it. Sometimes they don’t know what’s worth celebrating, what needs fixing, or what makes challenges unique. Biz besties, though, do.When you lean on biz besties, you get support and encouragement from people who actually understand what you’re going through. They know what’s tricky, what’s exciting, and what’s worth a happy dance. Plus, they bring practical support: sharing your launch, recommending you to their audience, sending you a connection to the perfect VA, or even just helping you find services you genuinely need....read the full article at: tashcorbin.com/512Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/511Not only am I turning 44 this Tashmas, but my business is also turning 13 in June. I’ve been doing this for a while, and one of the biggest things I’ve learned along the way is how crucial it is to understand what makes me truly productive. Specifically, I’ve discovered that I operate best with “pleasure-first productivity.” If you’re curious about what that means (and maybe even want to try it yourself), this Heart-Centred Business Podcast episode is just for you.PLUS there's a chance to win with this episode of #Tashmas!!Let’s dive into exactly how I use pleasure-first productivity to get things done—and enjoy myself at the same time.Wait… What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.What Do I Mean by “Pleasure-First Productivity”?Okay, before you picture anything NSFW, let’s clear this up: Pleasure-first productivity isn’t about anything sexual. For me, “pleasure” means anything that feels genuinely good and motivating. It’s that spark of excitement or contentment that can kick off my work, keep me going, or help me bounce back when I’m stuck.If you don’t love the word “pleasure,” I get it. But for my brain, pleasure is the right fit, and you’ll hear me say it a lot in this episode.Unlearning What “Productive” Meant to MeStarting and growing a business has been a huge personal development journey. As time has gone on, I’ve realised just how much society, school, and the workplace conditioned me around productivity. I picked up beliefs about work ethic, showing up, and what’s “worthy.” For a long time, I thought being motivated by pressure, deadlines, or fear of letting people down was just how I worked best....read the full article at: tashcorbin.com/511Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/510If you’ve been trying to grow your business using social media, you’ve probably noticed the ongoing debate: what should you actually focus on—quality content or quantity of content? Some people swear by just two to three super high-value posts a week. Others say you need to be posting four times a day (even if the quality is questionable).In today’s episode of the Heart-Centred Business Podcast, I’m going to tell you exactly where I stand on the quality versus quantity in social media content debate and, more importantly, why.PLUS there's a special offer for day 1 of #Tashmas!Wait… What is #Tashmas?I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.Why This Debate Exists in the First PlaceI want to start with why the quality vs quantity in social media content debate even exists. So many people on each side of the fence have built their opinions based on where the algorithms were at a particular time. When I started my business, if you posted more than once a day on your Facebook page, the algorithm would punish you. But then in 2016–2017, Facebook started rewarding pages that posted four or more times a day. Then in 2019, it swung back—posting more than once a day could get you penalised again!If you got great traction during a period when algorithms rewarded frequent posting, you probably swear by quantity. Got your start when fewer high-quality posts were the way to go? You’re a quality champion. The thing is, most advice on quality vs quantity in social media content is based on someone’s experience during a specific algorithm moment. It’s not wrong, but it might not apply right now.Quantity vs Quality in Social Media Content: Where I Honestly StandHere’s where I’m going to be really honest: I favour quantity, but probably not in the way you think. As of right now, yes, the algorithms on Facebook and Instagram seem to favour those who post multiple pieces of content per day. BUT I am absolutely NOT saying that you should just start churning out junk for the algorithm....read the full article at: tashcorbin.com/510Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/509This year, I’m diving deeper into all things messaging—helping you refine your message, making sure it hits home for the right people, and showing you practical ways to get more resonant and effective. This episode is all about understanding your client journey—not just their experience within your business, but their bigger journey in your area of expertise—and using that in your messaging.In this episode, I’m going to walk you through how to make sure your messaging meets people exactly where they are, so your services feel like the logical next step for them.Who Are You Talking To—And When?We’ve all heard the classic advice: if you try to speak to everyone, you end up resonating with no one. It’s usually thrown around when talking about niching, and for good reason! To create a message that lands, you need to know exactly who it’s for.But here’s something most business owners miss—the focus ends up almost entirely on demographics or goals. Yes, it’s great to know what your client wants to achieve or their age bracket, but let’s take it one level deeper.Let’s think about their journey. Not just, “Who are you helping?” but, “Where are they in their journey when you help?”...read the full article at: tashcorbin.com/509Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/508I am so excited to bring you something special on the Heart-Centred Business Podcast today! We’ve got a much-loved guest joining us—Kerry Rowett. Just like last year, Kerry is here to share a 2026 intuitive reading for the year ahead. There’s Reiki energy, guidance, and practical thoughts that you’ll want to take with you as 2026 kicks off with the fiery energy of the Lunar New Year.This episode is a little different from our usual ones, and honestly, you might want to grab your journal. Expect some real, tangible insights and aha moments. Whether you’re out and about or sitting at your desk, be open to what comes through!...read the full article at: tashcorbin.com/508Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/507Niching as a Personal Brand: The Uncomfortable ConversationLet’s talk about a topic that’s pivotal for heart-centred entrepreneurs, but often gets swept under the rug because, honestly, it feels awkward. I want to have an honest conversation with you about niching—especially if you run a personal brand.I’m going to be upfront: recording this episode makes me noticeably uncomfortable! The “niching conversation” comes up for me every single week, and I’ve always preferred to have it privately, one-on-one, where I can tailor my approach to the person in front of me. But right now, my job is to help you, so I’m gathering my bravery and putting it out there.First, What Does “Niching” Even Mean?Some marketing approaches will tell you your niche is just your topic area: relationships, fitness, parenting... I don’t see it that way. For me, and for the purpose of this episode, niching is about WHO you are focused on reaching and speaking to with your marketing. It’s about the specific person you're writing for, the avatar of your ideal client, or that narrow group who most needs your work.It’s not about “what” you do, or your modality (like kinesiology or EFT), or simply helping “anyone who wants kinesiology.” That’s not niching. I want you to get specific about who your marketing is actually trying to reach. ...read the full article at: tashcorbin.com/507Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth. 

Full article and show notes available at: tashcorbin.com/506Are You Resourced Enough to Sell Low-Ticket Offers?In this episode of the Heart-Centred Business Podcast, I want to answer a question I hear from business owners all the time: are you actually resourced enough to sell low-ticket offers? If you’re in the early stages of business or thinking about adding those lovely little price-point products to your list, this conversation is for you.So many people are drawn to the idea of selling something for $50 or $100—it feels accessible and maybe even passive! But there’s a lot that goes into making this work, and I’m going to walk you through it—all based on a very real, very recent conversation with someone just like you.Why Are So Many People Tempted by Low-Ticket Offers?Over the past few months, I've had a heap of conversations with business owners in my programs, with my VIP clients, and all through DMs and comments. There’s a recurring theme: “What do you think about low-ticket offers, Tash?” Truthfully, I believe any strategy can work if you’re attached to it and willing to make it happen. But there’s a catch—whether or not you have the resources to actually pull it off.Resources aren’t just about how much money you can invest, it’s also the time and energy you’ve got to give, your existing audience, and the strategies you’re using to get visible. For a lot of folks, especially those just starting out, there are simple, juicy ways to set yourself up—and sometimes, trying to force quick profits out of low-ticket offers puts you in a tough spot....read the full article at: tashcorbin.com/506Let me know your thoughts via our Text FanMail!Email support@tashcorbin.com to discuss how I might be able to support you and your business growth.