#507: Niching as a personal brand: The uncomfortable conversation - Tash Corbin, Heart-Centred Business Podcast

Full article and show notes available at: tashcorbin.com/507

Niching as a Personal Brand: The Uncomfortable Conversation

Let’s talk about a topic that’s pivotal for heart-centred entrepreneurs, but often gets swept under the rug because, honestly, it feels awkward. I want to have an honest conversation with you about niching—especially if you run a personal brand.

I’m going to be upfront: recording this episode makes me noticeably uncomfortable! The “niching conversation” comes up for me every single week, and I’ve always preferred to have it privately, one-on-one, where I can tailor my approach to the person in front of me. But right now, my job is to help you, so I’m gathering my bravery and putting it out there.

First, What Does “Niching” Even Mean?

Some marketing approaches will tell you your niche is just your topic area: relationships, fitness, parenting... I don’t see it that way. For me, and for the purpose of this episode, niching is about WHO you are focused on reaching and speaking to with your marketing. It’s about the specific person you're writing for, the avatar of your ideal client, or that narrow group who most needs your work.

It’s not about “what” you do, or your modality (like kinesiology or EFT), or simply helping “anyone who wants kinesiology.” That’s not niching. I want you to get specific about who your marketing is actually trying to reach.

 ...read the full article at: tashcorbin.com/507

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