#510: Quality vs Quantity in Social Media Content - #Tashmas Day 1 - Tash Corbin, Heart-Centred Business Podcast

Full article and show notes available at: tashcorbin.com/510

If you’ve been trying to grow your business using social media, you’ve probably noticed the ongoing debate: what should you actually focus on—quality content or quantity of content? Some people swear by just two to three super high-value posts a week. Others say you need to be posting four times a day (even if the quality is questionable).

In today’s episode of the Heart-Centred Business Podcast, I’m going to tell you exactly where I stand on the quality versus quantity in social media content debate and, more importantly, why.

PLUS there's a special offer for day 1 of #Tashmas!

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Why This Debate Exists in the First Place

I want to start with why the quality vs quantity in social media content debate even exists. So many people on each side of the fence have built their opinions based on where the algorithms were at a particular time. When I started my business, if you posted more than once a day on your Facebook page, the algorithm would punish you. But then in 2016–2017, Facebook started rewarding pages that posted four or more times a day. Then in 2019, it swung back—posting more than once a day could get you penalised again!

If you got great traction during a period when algorithms rewarded frequent posting, you probably swear by quantity. Got your start when fewer high-quality posts were the way to go? You’re a quality champion. The thing is, most advice on quality vs quantity in social media content is based on someone’s experience during a specific algorithm moment. It’s not wrong, but it might not apply right now.

Quantity vs Quality in Social Media Content: Where I Honestly Stand

Here’s where I’m going to be really honest: I favour quantity, but probably not in the way you think. As of right now, yes, the algorithms on Facebook and Instagram seem to favour those who post multiple pieces of content per day. BUT I am absolutely NOT saying that you should just start churning out junk for the algorithm.

...read the full article at: tashcorbin.com/510

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