saas.unbound

Anna Nadeina
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Mar 30, 2026 • 59min

The anti-hypergrowth SaaS: build a business you want to run | Joel Griffith @browserless

•saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 6, Anna Nadeina talks with Joel Griffith, founder of browserless, a cloud-based headless browser-as-a-service platform that allows developers to run automated browser tasks.Joel Griffith didn’t start in tech, he was a professional jazz musician.Today, he runs browserless, a browser automation infrastructure powering AI agents, bots, scraping systems, and developer tools worldwide.In this episode, we cover:• What “headless browser” actually means (without jargon)• Why Joel chose to bootstrap instead of raising VC• Growing to $1M ARR without a marketer• Open source as a growth engine• Rewriting the entire product to eliminate technical debt• AI, automation, and whether bots are good or bad• The emotional reality of hiring, firing, and founder lifeIf you're building a devtool, infra SaaS, or considering rewriting your codebase - this one’s for you.Joel Griffith - https://www.linkedin.com/in/joel-griffith-93933332/Browserless - https://www.browserless.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Mar 23, 2026 • 51min

Reputation management in SaaS: how to build trust | Pius Binder @ subsig

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #12 of season 6, Anna Nadeina talks with Pius Binder, co-founder of subsig, a B2B software-as-a-service (SaaS) platform that helps companies manage their reputation and monitor brand mentions across social media, review sites, and AI-driven platforms.We break down what’s fundamentally broken in SaaS reputation management and why it matters even more now that LLMs shape software discovery.Pius shares:Why first wow (landing page + onboarding) is non-negotiable in 2026PLG vs enterprise: how much product you should show before chargingWhy “unbiased reviews” are complicated—and how to design better research + incentivesThe new reputation stack: G2/Capterra + Reddit/X/LinkedIn + your own contentHow smaller SaaS teams can exploit the current AI search chaos faster than incumbentsIf you’re building a SaaS and want to win discovery, trust, and conversions, this is the playbook.----------- Episode's Chapters -----------0:05 — Introduction & Guest Background3:06 — From Facebook to Canva: Career Journey5:07 — Building Subscribed FYI7:31 — First Impressions & Onboarding Philosophy10:09 — Pricing & Monetization Strategy16:29 — Getting Unbiased Reviews & User Research20:48 — Cultural Nuances in Review Ratings27:56 — AI-Powered Discovery & Content Strategy32:21 — How Subscribed FYI Grows40:23 — Biggest Wins & Failures48:22 — Founder Advice & Reputation HacksPius Binder - https://www.linkedin.com/in/piusb/Subscribed - https://www.subsig.comSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Mar 16, 2026 • 50min

How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."In this episode: → The single blog post that drove more traffic in 4 hours than the previous year combined → Why going open source almost became their biggest threat → What ChatGPT traffic actually converts like vs. Google → How word of mouth becomes a growth engine you don't have to manage → Why Plausible ignores every acquisition and investor email----------- Episode's Chapters -----------0:05 — Intro & Plausible Overview4:49 — Going Open Source: Lessons & Pitfalls8:58 — SEO, Content Marketing & AI Discovery17:04 — Building Brand & Trust Over Time20:24 — The Early Plateau & How Marko Joined22:18 — Spotting & Solving Growth Plateaus29:33 — The Boring Marketing Strategy & Growth Loop32:36 — Metrics, Churn & Support as a Marketing Tool38:56 — What Worries a Bootstrapped Founder42:13 — Biggest Win & Biggest Failure45:01 — Founder Hack: Async, Autonomous Team CultureMarko - https://www.linkedin.com/in/markosaric/Plausible Analytics - https://plausible.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Mar 9, 2026 • 55min

How to build a dev tool with zero marketing with Sergiy Korolov @Mailtrap

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #10 of season 6, Anna Nadeina talks with Sergiy Korolov, co-founder of Railsware and the brain behind Mailtrap.From accidentally launching one of the most popular developer tools with zero marketing budget, to running the company with an all-engineer team — Sergiy's journey is packed with lessons most founders learn the hard way.In this episode: → How Mailtrap grew to hundreds of thousands of users before charging a cent → The "product studio" model Railsware uses to co-found new companies → Why bootstrapping forces better decisions than VC money → The hard truth about vibe coding and AI's real impact on engineering teams → How to hire when you don't know enough to assess the role → Why your biggest job as CEO is to stop having sleepless nights----------- Episode's Chapters -----------0:05 — Introduction & Product Overview0:27 — Background & Early Days of Railsware3:51 — Building Product Studio Culture6:58 — Creating Mailtrap - From Tool to Platform14:10 — Developing Product Taste & Skills Matrix19:25 — Hiring Strategy & Team Building27:22 — Dogfooding & Product Development Process35:24 — AI Integration in Products & Engineering44:16 — Wins, Lessons & The Calendly Story48:26 — Founder Hacks & Work-Life BalanceSergiy - https://www.linkedin.com/in/sergiykorolov/Railaware - https://railsware.com/Mailtrap - https://mailtrap.io/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Mar 2, 2026 • 45min

How to execute a complete SaaS company pivot in ONE DAY with Simon Manz @entitys.io

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io, a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector.Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business.----------- Episode's Chapters -----------0:05 — Introduction & Product Overview1:24 — Simon's Background & Journey to Entities3:03 — Pivoting from Services to SaaS Product7:14 — Culture Change & Team Transformation12:36 — Identifying the Right ICP15:00 — Building Relationships in B2B Mid-Market22:38 — Why Bootstrap vs VC Funding25:48 — Positioning & Marketing Strategy28:13 — Building Reviews & Community36:19 — Wins, Failures & Key LessonsSimon - https://www.linkedin.com/in/simon-manz/entitys - entitys.ioSubscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Feb 23, 2026 • 46min

Why your next recruiter might be a bot: inside AI-first hiring with Max Armbruster @ Talkpush

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #8 of season 6, Anna Nadeina talks with Max Armbruster, founder of Talkpush, a conversational AI-driven recruitment platform designed to automate high-volume hiring processes.----------- Episode's Chapters -----------0:05 — Introduction and Hiring Challenges1:18 — First Principles of Recruitment3:44 — Bias and Company Culture6:07 — Founder Involvement in Hiring7:56 — TalkPush Origin Story9:26 — Building a Remote International Team13:03 — Remote Work Culture and Cadence20:37 — AI Voice Interviews and Screening24:03 — Preventing Cheating in AI Interviews30:51 — Bootstrap vs VC Funding Journey41:44 — Lessons Learned and Actionable AdviceMax - https://www.linkedin.com/in/maxarmbruster/ Talkpush - https://www.talkpush.com/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Feb 16, 2026 • 43min

Why building B2C SaaS was easier for me with with Benjamin Houy @ CopyCat Cafe

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #7 of season 6, Anna Nadeina talks with Benjamin Houy, founder of CopyCat Cafe, an AI-powered language learning platform—formerly known as French Together—that helps users learn French by imitating native speakers rather than focusing on traditional grammar rules.----------- Episode's Chapters -----------0:05 — Introduction & Background1:11 — Starting CopyCat Cafe6:03 — Competing with Duolingo10:46 — Building Lowlight (GEO Tool)14:34 — Lessons from B2B vs B2C17:31 — Working with a Co-founder26:08 — Growth Strategies29:57 — Rebranding to CopyCat Cafe36:01 — Biggest Wins & Failures39:18 — AI Empowerment at SaaS GroupBenjamin - https://www.linkedin.com/in/benjaminhouy/CopyCat Cafe - https://copycatcafe.com/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
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Feb 9, 2026 • 50min

How 25 SaaS brands use AI and leverage agents with Belma Ibrahimovic @saas.group

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #6 of season 6, Anna Nadeina talks with Belma Ibrahimovic, Head of AI at saas.group, a founder-friendly acquirer of B2B SaaS companies and a global team of passionate SaaS operators building the future of software.----------- Episode's Chapters -----------0:00 — Introduction & Belma's Background2:44 — Is Anyone Behind in AI?6:14 — Where to Draw the Line with AI9:46 — Can AI Replace Teams?14:26 — AI Empowerment at SaaS Group18:06 — Learning Resources & Time Investment21:50 — How Brands Use AI in Products30:44 — Building with AI: Technical Challenges35:23 — Staying Ahead in AI39:47 — Biggest Wins & Failures45:42 — Practical AI Hack: Using ProjectsBelma - https://www.linkedin.com/in/belma-ibrahimovic/Saas.group - https://saas.group/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Feb 2, 2026 • 45min

How to rebrand a SaaS after hitting $1M ARR and not kill it with Iliya Valchanov @Juma

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5 of season 6, Anna Nadeina talks with Iliya Valchanov, founder of Juma, an AI workspace platform built for marketing teams to collaborate and create on-brand content.----------- Episode's Chapters -----------0:00 — Introduction & Background2:44 — The OpenAI Letter & Rebrand Trigger5:35 — The Power of Product Communities8:03 — Finding Product-Market Fit at $1M ARR9:22 — Choosing the Name: Just Marketing10:14 — The Vision: AI Marketing Super Agent13:46 — Data Analysis: The Killer Use Case27:19 — Impact on Growth & SEO32:02 — AI in Operations: Where to Draw the Line39:20 — Wins, Failures & Team Changes42:00 — Growth Hack: Analyzing Customer CallsIliya - https://www.linkedin.com/in/iliya-valchanov/ Juma - https://juma.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796
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Jan 26, 2026 • 46min

How to predict and control your AI SaaS cloud spend with Ed Barrow @Cloud Capital

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 6, Anna nadeina talks with Edward Barrow, Co-Founder & CEO @ Cloud Capital, a Cloud Cost Management platform helping finance (CFOs) and engineering teams control, forecast, and optimize cloud spending, especially on AWS, by bridging financial and technical visibility.----------- Episode's Chapters -----------1:37 — Ed's Journey: From Bootstrap to VC-Backed SaaS6:48 — Post-Acquisition Life: M&A and Private Equity9:16 — Cloud Spend Benchmarks: 10-20% of Revenue12:10 — The Commitment Trap: Saving Money vs Taking Risk15:39 — AI's Impact on Cloud Economics20:11 — How Cloud Capital Works: Financial Risk Transfer29:28 — Building AI-Native: Wisdom Plus Automation34:01 — Partnership Strategy: Bottom-Up vs Top-Down41:49 — 20 Years of Lessons: Running at Brick Walls43:55 — Founder Hack: Walking MeetingsEd - https://www.linkedin.com/in/ebarrow/ Cloud Capital - https://www.cloudcapital.co/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

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