saas.unbound How to keep churn under 4% while multiplying revenue with Marko Saric @Plausible Analytics
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #11 of season 6, Anna Nadeina talks with Marko from Plausible Analytics. He joins the podcast for a refreshingly honest conversation about what seven years of bootstrapped growth actually looks like.
Plausible started with one visitor from Google in an entire day. Today it has 16,000 paying customers, a team of 10, and a churn rate that's stayed below 4% for four years running. And it was all built on what Marko calls "boring marketing."
In this episode:
→ The single blog post that drove more traffic in 4 hours than the previous year combined
→ Why going open source almost became their biggest threat
→ What ChatGPT traffic actually converts like vs. Google
→ How word of mouth becomes a growth engine you don't have to manage
→ Why Plausible ignores every acquisition and investor email
----------- Episode's Chapters -----------
0:05 — Intro & Plausible Overview
4:49 — Going Open Source: Lessons & Pitfalls
8:58 — SEO, Content Marketing & AI Discovery
17:04 — Building Brand & Trust Over Time
20:24 — The Early Plateau & How Marko Joined
22:18 — Spotting & Solving Growth Plateaus
29:33 — The Boring Marketing Strategy & Growth Loop
32:36 — Metrics, Churn & Support as a Marketing Tool
38:56 — What Worries a Bootstrapped Founder
42:13 — Biggest Win & Biggest Failure
45:01 — Founder Hack: Async, Autonomous Team Culture
Marko - https://www.linkedin.com/in/markosaric/
Plausible Analytics - https://plausible.io
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