saas.unbound How to execute a complete SaaS company pivot in ONE DAY with Simon Manz @entitys.io
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #9 of season 6, Anna Nadeina talks with Simon Manz, founder of entitys.io, a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) platform specifically designed for small and medium-sized enterprises (SMEs) in the B2B sector.
Simon joins the podcast to unpack one of the hardest pivots in SaaS: transforming a professional services company into a product-focused software business.
----------- Episode's Chapters -----------
0:05 — Introduction & Product Overview
1:24 — Simon's Background & Journey to Entities
3:03 — Pivoting from Services to SaaS Product
7:14 — Culture Change & Team Transformation
12:36 — Identifying the Right ICP
15:00 — Building Relationships in B2B Mid-Market
22:38 — Why Bootstrap vs VC Funding
25:48 — Positioning & Marketing Strategy
28:13 — Building Reviews & Community
36:19 — Wins, Failures & Key Lessons
Simon - https://www.linkedin.com/in/simon-manz/
entitys - entitys.io
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