

Clients on Demand
Russ Ruffino
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for clients…without sacrificing your freedom?" If you want to know the answer, subscribe to our podcast and we'll see you there.
Episodes
Mentioned books

Jul 6, 2018 • 26min
S1E082: The Real Reason Your Clients Won't Pay High-Ticket
What's the real reason your audience, won't pay high-ticket prices? What really stops people from investing $3,000 to $10,000 with you? Why do so many people fail to command high-ticket prices when a few do it day in and day out? There are so many negative beliefs around this. Either you believe that your offer isn't worth a premium price, or if you do think your offer is worth a premium price, you think your audience can't afford it. Or won't pay it. There's this pervasive idea that my audience is different. My offer is different. The people I'm trying to reach are not going to pay a premium price. But is that really true? Does all the blame fall on the market? Or the offer? Or is something else going on? In this episode we reveal the real reason your clients won't pay high-ticket. And the answers might surprise you. For instance, you'll discover… The #1 key to unlocking the vault of high-ticket buyers in nearly ANY market The 3 components of success in any area of life--and especially high-ticket selling Russ' favorite question to instantly reframe and elevate your value in your niche Why "believing when..." keeps you stuck in an endless loop of struggle--and how to break the cycle Jayne's favorite question for unleashing the most powerful version of yourself in any moment--and why it matters when selling high-ticket. Plus much, much more… Listen now.

Jul 2, 2018 • 53min
S1E081: $1 Million. 6 Months. Client Case Study
This is a special client interview edition of the Clients on Demand podcast you're going to want to hear… The interview is insanely awesome and proves anything is possible. Everything is covered. The doubt. The struggle. The perseverance. The triumph. I could not have written a better story even if I tried. You're going to be absolutely mesmerized as you listen to this interview. If you've ever wondered whether what we do at Clients on Demand will work for you, then this interview should answer that question once and for all. Because, in just 6 months, our client, Brian, passed the $1,000,000 mark. And he did it in a niche with "no money." And his offer, it's going to blow your mind. If I didn't watch it happen, I probably wouldn't believe it myself; In fact, as you'll hear, my team and I had our doubts. But Brian showed up coachable and beyond committed, resulting in him absolutely knocking it out of the park. Listen and hear how, in just 6 months, we worked with Brian as he went from never having charged high-ticket, to over $1,000,000 in high-ticket sales. Here are a few of the comments that came in as we recorded this episode live on Facebook: "This is the most inspirational video I've ever watched on Facebook!" Kyle M. said, "...this was exactly what I needed to hear…" And Sara D. commented, "THIS. SO freaking epic. What a cool testimonial and man, how motivating!" But Brian will be the first to tell you, it wasn't easy getting to this point... In fact, as you'll hear, it was REALLY hard work. This guy's a machine. He did things most people simply aren't willing to do. Simple things. Things we suggested... but still the things most people don't put in the time and energy to do. So while I'm excited for you to hear Brian's story, I'm not saying your results will look like Brian's. Unless you're an absolute machine like he is, they won't. But you can definitely learn from his experience. In this episode you'll discover... The "they won't pay high-ticket" niche where Brian is getting $9,000 per student. The even more unique program he offers–-when you hear this, you'll realize just about anything can be sold as a high-ticket offer. Brian's results after years of launches, membership sites and low-ticket programs. His horror story that drove him to Clients on Demand. The biggest obstacles he had to overcome during the first 6 months working with us at Clients on Demand. His advice to anyone considering high-ticket. What Brain says he's REALLY selling that allows him to charge so much more than his competition even believes is possible. And much, much more. You do not want to miss this interview. It will absolutely shift your understanding of what's possible for you if you're willing to work hard and follow a proven system. Listen now

Jun 29, 2018 • 33min
S1E080: Discovering Joy In the Journey: I'll Be Happy When...
Whatever you want, you probably want it because you believe it'll make you happier in some way. You believe that WHEN you get X, then you'll be happy. So you set goals to go after those things. Things like… A certain income per month, A new house, A dream trip with the family, A number on the scale, or size on a clothing tag. However, whatever it is you think will make you happy "when" is backward thinking. There's a better, more powerful way to move through life. I think of it as a cheat code for life. A way to hack your way to your ideal results faster. And best of all, you'll actually enjoy the process WHILE you are going after what you want. Join me an Jayne Jewell in this episode as we discuss… The seldom talked about syndrome keeping entrepreneurs from enjoying their business, and life. The difference between "when" thinking and "while" thinking--and why it matters How to get to your ideal outcomes even faster---while working less Where the motion to propel you out of bed and towards your goals REALLY comes from Why you rarely get what you deserve–-and what you can actually count on instead How building a business, and life, is like cooking The only two places you really need to focus to achieve anything you want in life And much, much more. Listen now.

Jun 25, 2018 • 29min
S1E079: Do Webinars Still Work?
Pop into nearly any marketing group on Facebook and you'll see someone asking if webinars still work. You'll also see the comments roll in. Comments like… "Webinars are dead!" "Nobody watches webinars anymore." "I would never sit through a webinar." The truth is, these people simply haven't been able to make webinars work for themselves. In this episode, we reveal some shocking numbers that PROVE webinars absolutely still work. And they work in all kinds of niches. Will they work for you? Listen and find out. When you do, you'll discover… What dieting and webinars have in common Why we chose webinars over all other options The 3 BIG benefits of building a business around a solid webinar What we mean when we say a webinar "works" and why it matters to you. The staggering amount of revenue we'll generate from webinars this year The #1 resource for getting clear on whether or not a webinar might work for your business And much, much more If you've ever considered adding webinars to your marketing, then do not miss this episode... Listen now.

Jun 22, 2018 • 43min
S1E078: Why 99% Will FAIL in Online Sales
Selling can be brutal. Especially if you're using old, outdated strategies based on what barely worked in the 70's and 80's--much less today. There's a belief that sales are all about going harder, making more calls, being more dominant. The big names are teaching that you've got to learn the techniques to box people in and push them to make a decision. Close them at all costs. Trouble is, the numbers prove that doesn't actually work. It's unsustainable. And it's simply the wrong way to treat another human being. It's also why 99% of people will fail when attempting to sell, especially when trying to sell high-ticket products and services. But as you'll hear in this episode, it doesn't have to be a grind. In fact, you'll discover... Sales can actually be fun--even for introverts and other people who don't like selling Why hiding behind online shopping carts will never allow you to live the life and have the impact you truly desire A sales methodology where introverts actually outperform extroverts How to make cancellations and refunds a thing of the past What your ideal clients really need from a sales conversation--and why they'll actually thank you for it. Plus much, much more. Listen now.

Jun 15, 2018 • 39min
S1E077: The Hierarchy of Success
If you've been online very long, then you've probably invested in courses or programs you thought would move you forward. And maybe they did. A little. Still, you can't help but wonder... --Why is it that most programs don't actually deliver what they promise? --How is it so many programs fall short of delivering true transformation? --What's the difference that makes the difference between information and transformation? In this episode, we pull back the curtain and reveal a framework for radical transformation. This is a framework we've used at Clients on Demand to go from unknown to industry leader in a very short amount of time. And it's a framework you can apply to every area of business and life. Listen closely and you'll discover... How to make failure awesome--without actually failing... 4 Key questions to ask before choosing any strategy… How to jump light years ahead of where you are right now in your business... Why knowing what you want is NOT enough--you need to know this too… How to create a suit of mental "chainmail armor" to protect your most important outcomes… The 5 levels of achievement--including the two levels most people are missing and why they get the other three out of order… And much more! Listen now.

Jun 11, 2018 • 36min
S1E076: The Ultimate Sales Funnel
Anyone trying to sell anything online is all over this idea of having a sales funnel. Or several... A sales funnel for a book. A quiz funnel. A "free plus shipping" funnel. Then there's the funnel after your funnel. Why? Because the first funnel doesn't actually put any money in your pocket. So, you need ANOTHER funnel on top of, behind, or inside the first funnel. It's enough to drive anyone insane. And it's a complete waste of time. Worse, the vast majority of funnels being taught today are built on a sandy foundation of outdated thinking. So, is there such a thing "The Ultimate Sales Funnel" that's going to put more money in your pocket? And if so, what is it? More importantly, what ISN'T it? In this episode Adrienne, our Director of Lead Gen, and I break down... The 3 Major funnel types--knowing these will save you lots of headache when the next guru promises they have "The NEW Ultimate Sales Funnel." The four letter word on which 99% of all unprofitable funnels are built. A crazy popular funnel that practically guarantees you'll go broke in 2018. 3 marketing superstitions that are complete BS What is working, right now, in 2018 and beyond And much more... Listen now

Jun 8, 2018 • 33min
S1E075: How To Get It All Done: Busting Top Productivity Myths and What Really Works Instead
Is there a secret to being more productive? Do the world's most successful people know something you don't? Are they gifted at getting stuff done? I assure you, I am NOT special. I'm not wired with some special ability to "get it all done." Instead, I've discovered how to get more done by doing less. This isn't just because I have an amazing team either. I ask them to do less too. And our revenue per employee just keeps climbing. Sound impossible? Paradoxical. It is. And that's why it works. In this episode, you'll hear Jayne and I discuss… Why to-do lists don't work for most people The definition of OVERWHELM Society's obsession with being busy My favorite Tim Ferriss quote about busyness Why we decided a "to-do" worth $2 million should NOT make it on our to-do list right now The secret of "task matching" A simple six-word question that eliminates tasks BEFORE they end up on your to-do list Why "grit" and tenacity may be stopping you from doing your best and highest work. How doing just one or two things per day can accelerate your success faster than knocking out a dozen tasks. Plus much, much more… Listen now.

Jun 4, 2018 • 29min
S1E074: Hottest Niches For High-Ticket Coaches
Have you ever wondered if your niche as a coach or consultant will command a high-ticket price? Do you look around, see "hot" niches, and wonder if you should jump on the latest trend? After all, you could always come back to your niche once you pocket a few bucks, right? Not so fast. Choosing a niche matters. Your niche, when chosen properly can propel you forward. Choose for the wrong reasons and it can set you back months or even years. Not to mention thousands of dollars in expenses. Or tens of thousands of dollars in missed opportunities. That's not what we want for you. In this episode, we take a look at the hottest niches. We share what we've learned. And what matters most when choosing a high-ticket niche. Did your niche make the list? Does it even matter? Listen in and discover… Why the OLD WAY of choosing a niche is doomed when selling high-ticket. The NEW WAY to pinpoint a truly unique high-ticket niche in 2018--and beyond. Four of the BEST niches for creating high-ticket offers. LITTLE-KNOWN sub-niches where our clients are absolutely crushing it. INTERNAL vs EXTERNAL niches---and why it matters. Three big MISTAKES old-school marketers make when it comes to choosing a niche. Two critical questions to ask before jumping into a "hot" niche. Plus much more... Listen now.

Jun 1, 2018 • 30min
S1E073: What it REALLY Takes to Build a 6-7 Figure Business Online
When we first meet our clients, they all seem to have the same question floating around in their mind: What does it REALLY take to build a 6-7 figure business online? They know what they've been told… Blogging, e-books, memberships, courses, events, launches, affiliate marketing, Amazon products, the right software, and on and on it goes. Trouble is, many of our best clients, clients who work really hard, had tried all that stuff before coming to us. And until they worked with us, they'd never gotten the business and lifestyle they were after. Now, many of those same smart, hard-working people are finally hitting the six and seven figure mark while enjoying their life more than ever. How? By shifting their focus from all the techniques and tactics to a simple 3-part strategy designed from the ground up to generate six, seven, and even eight figures per year. We reveal that 3-part strategy in this episode. Plus, you'll also discover... The single trait shared by the world's most successful (and happiest) business owners Why your strategy can't be all about the money Where transformation really happens for you and for your clients The #1 "bad habit" keeping people stuck in mediocrity The key distinction that makes consistency work for you, not against you And much, much more Listen now...


