Clients on Demand

Russ Ruffino
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Aug 24, 2018 • 36min

S1E092: The Cocky, The Cowards, & The Confident

In business, as in life, you'll find three types of people… Those who are cocky, those who are cowards, and those who are confident. Only one of these groups will succeed long term. But probably NOT for the reason you think. What's worse, we all have a little cocky and a little coward in us when it comes to our business. And that is a recipe for disaster. In this episode, superstar mindset coach, Jayne Jewell, and I ask you to consider how you are showing up in the world. As you listen, you'll discover... How to do a self-check and know when you're being cocky vs. confident… Understand when fear is normal and healthy vs. when you're playing the coward… The real qualities of a confident business owner--most people get this completely wrong… How to use fear as a booster, not an anchor… The fastest way to gain a radically new level of confidence even if you feel like a complete coward today... And much, much more. Listen now.
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Aug 20, 2018 • 35min

S1E091: How To Attract The World's Greatest Clients

Ever taken a client you KNEW wasn't right for you or your program? But you took them anyway because, you really needed the money, right? Right away, you sensed something was off. You felt, and then ignored, that nagging feeling. You blew by every red flag the client threw up… and took their money anyway. If that's you, you're not alone. We've all done it at least once. After all, it's tough when you're getting started… or when you don't have a steady stream of potential clients to talk to. But here's what I've discovered… You'll never attract the best clients as long as you're willing to settle for anything less than the best. In this episode, Marc von Musser and I look at what it really takes to attract the world's greatest clients–-and have them love you for working with them. Plus, we look at why it's just as important to "filter" out anyone, and everyone, else. If you're sick and tired of dealing with lousy clients, then this episode is for you. Listen Now.
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Aug 17, 2018 • 34min

S1E090: It's Not Too Late to Salvage Your 2018 Goals – IF you do these three things...

Hell on earth is watching someone else live the dream life you want... but that YOU never got around to living. Ouch. That sucks. Fortunately, it doesn't have to be that way. You don't have to suffer through another year of NOT hitting your goals. There's no need to settle for writing down the same goals next January as you wrote down last January... or the January before. Instead, you can cross off those goals... and set new, bigger goals next year... IF you're willing to take 3 simple (although not "easy") actions today. In this episode, Marc von Musser and I reveal three things you can do TODAY to re-ignite your passion for your goals, get back on track, and finish out 2018 strong. Plus, you'll discover... When to use the word "must" for your goals Why you should forget about what's possible The #1 thing you do NOT change when you haven't hit your goals A 3-part strategy every business owner must understand to succeed short-term AND longterm. The one strategy that ALWAYS fails – are you relying on this? What exactly does it take to be successful? We tell you in one clear, concise sentence around the 30-minute mark. And much, much more Listen now. And turn around your year while you still can.
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Aug 10, 2018 • 28min

S1E089: Your $1 Million Per Month Game Plan

Just 4 years ago, I was struggling to crack the code on making 6-figures per YEAR. I'd tried blogging, e-books, low-ticket courses, SEO, affiliate marketing. Even did some crazy infotainment style videos thinking that might do the trick. But here's the thing… Once we figured out we really only needed to do three things, consistently, to have a winning game plan… EVERYTHING changed. I no longer had to keep adding on software, or social media platforms, or jumping from traffic source to traffic source. Instead, I focused like a laser on a simple 3-part game plan And that game plan took us from a $10k per month coaching business to more than $1 million per month. If a game plan for getting to a million dollars a month sounds insane, that's ok. I understand. That was a crazy stretch goal for me at one time too. Plus... You don't have to get to a million per month. Maybe for you $100k per month is enough… or even $10k per month. Whatever your number is, the game plan we layout in this week's episode can get you from where you are to where you want to be. But before you get too excited, let me warn you… The road to a $1 million per month isn't all sunshine, unicorns, and puppy dogs. You're in for a fight… a heavyweight title fight. You will get hit in the face. You will feel the pain of being in the fight of your life. And, my hope is, you'll love every minute of it because of who you are becoming in the process. Ready to step into the ring? Then listen to this week's episode now. When you listen you'll discover… The simple, SCALABLE game plan we've used to grow from $10k/mo to $1 million/mo in just 4 years. Why setting "realistic" goals is a DEATH TRAP--and what to do instead. The truth about OBSTACLES when building a serious business. How to create WEALTH that you can scale beyond what you believe is possible right now. Plus much, much more… Listen now.
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Jul 27, 2018 • 46min

S1E088: The Four Biggest Costs In Your Coaching Business

Far too many coaches and consultants get caught up in worrying about all of the wrong things, especially when it comes to what's costing them in their business. They worry about the different tools, software platforms, and everything else we're told we need to invest in so that we can finally run a successful coaching business. But the truth of what's really costing the most, is very different... Because the biggest costs in your business have nothing to do with any of those things; and if you're focused on those smaller issues it's actually going to end up costing you far more in the long run. Exponentially more. Literally MILLIONS more. That's right, not knowing these hidden costs will literally cost you millions of dollars throughout your career. That's NOT an exaggeration (we run the numbers in this episode). But, if you can recognize and focus on these four costs, then it's going to provide a blueprint and a roadmap for you to make incredibly powerful decisions. Better yet, as you grow your company to where you want it to be… whether that's $10,000 a month, $20,000, 100,000, or even a million a month... whatever that goal is, understanding this core concept of your biggest costs is going to be key. Because once you understand what we reveal in this podcast, you'll make intelligent decisions about where to invest your money. And you'll make much wiser choices about how you use your time and your energy. However, if you don't understand this, you're going to be paralyzed. If you don't grasp the truth revealed in this episode, it's going to be very, very tough for you to grow your business, if it even survives at all. Finally, understanding these four costs hiding in your coaching business will allow you to go from unknown to industry leader so fast it'll make your competition's head spin. I promise you, what you hear in this episode is the difference that makes the difference. It's what sets struggling coaches apart from coaches who wake up excited to do their jobs, experience incredible lifestyles, and have money in the bank. Ready to join them? Ready to know what they know? If so… Listen now.
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Jul 23, 2018 • 36min

S1E087: 5 Shifts To Help You Sell More NOW… even if you've never been successful at selling

If you're not enrolling your ideal clients at $3,000-$10,000 each, anytime you want, then the fact is you could be living a completely different life... A life that allows you... ... more INCOME to fuel your dream life, ... more FREEDOM to do what you love, when you love to do it, with the people you love to do it with, ...and more IMPACT than you can even comprehend right now. How's this possible? It starts by shifting your beliefs. It happens AFTER you understand what REALLY works when it comes to selling your programs and services to your ideal clients. And it's NOT what all the sales trainers are telling you. Those techniques are outdated at best, downright destructive at their worst. Fact is, that style of selling was never intended to be used by heart-centered coaches and consultants. That old style of selling is transactional. Inhumane. And that's exactly why it doesn't work for you as a coach who truly cares about serving others. But I get it. Until now, there simply hasn't been anyone else teaching a better way. That changes today, in this episode. Because in this episode you are about to discover 5 shifts you can make starting today to help you sell more even if you've never been successful at selling. And even if you HATE the idea of sales. Because what we share in this episode is the opposite of sales as you know it... Ready to bust some myths about selling? Ready for a better way to enroll your ideal clients at $3,000-$10,000 and have them thank you for it? Ready to hear what's REALLY possible when you align your enrollment strategy with who you really are? If so… Listen Now.
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Jul 20, 2018 • 28min

S1E086: Our $20 Million Secret to Success: Go Deeper, Not Wider

Without a doubt, the #1 temptation an entrepreneur must deal with is… DOING MORE! Trying to cast the marketing net a little wider. It's easy to believe just… … going a little wider with social media will get you the exposure you need … going a little wider with product creation will allow you to serve more people at more price points … going a little wider with blogs, interviews, and challenges will give you the credibility you need But nothing could be further from the truth. Buying into the lie of going wider is exhausting and unsustainable. The truth is much simpler. Much more effective. And, we believe, much more profitable. In this week's episode, Adrienne and I talk about why you need to do LESS, not more. You need to go deeper, not wider. When you do, you'll unlock ROI you can't even imagine right now. Sound crazy? Sound hard to believe? I get it. But here's the thing, going deep while everyone is going wide is the secret that has allowed us to scale to more than $1,000,000 per month with only two offers. Both of which come through one funnel--the SAME funnel. If you're ready to step away from your keyboard, unshackle yourself from your desk or phone and finally enjoy your business, then you must understand how to go deeper, not wider. Listen Now.
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Jul 16, 2018 • 29min

S1E085: The UGLY Truth About Phone Sales

I NEVER imagined I'd have a coaching or consulting business built around phone sales. I tried everything else I could think of before picking up the phone. I tried e-books, blogs, courses, and more just to avoid having to get on the phone. After all, I'd been SOLD too many times on the phone. I'd been treated badly on the phone. And I sure wasn't going to put my clients through that nightmare. Fact is, the way most people teach phone sales is broken. Ineffective. And brutally hard for people on both ends of the call. It's the well-known secret no one is talking about. Everyone else is telling you the way to sell high-ticket is to use the phone. But, they are not letting you see the dark, ugly side. They are not telling the whole truth. That's why, in this episode, Marc and I pull back the curtain and reveal the UGLY truth about phone sales. As you listen you'll discover… Why using the phone the wrong way can undo your entire sales funnel no matter how dialed in it is. The powerful distinction Marc discovered selling newspaper subscriptions to names in a phone book. The top 5 benefits you're missing by NOT using the phone or using the wrong phone strategy. Plus, how we use the phone to generate over a million dollars in sales per month while turning away 30% of the calls. And much more. Listen now.
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Jul 13, 2018 • 27min

S1E084: How To Silence Your Inner Critic And Finally Get on With Your Life's Work

In this episode we talk about how to silence your inner critic so that you can finally get on with your life's work. So, if you've EVER found yourself paralyzed by fear and self-doubt, then this episode is for you. Maybe you have some legitimate reasons for doubting yourself. Or maybe you can't stop the voice from repeating all the stuff the naysayers have told you your whole life. Then again, maybe it's a bit of both. Either way, you can't seem to get past the BS in your brain. You're constantly thinking these negative thoughts. That nasty inner monologue just won't turn off. It won't let you do the things that you really need to do. For instance, if you've ever heard that annoying little voice in your head ask… --"Who are you to solve someone's problem when you've got your list of problems a mile long?" --"How can you have the audacity to charge high-ticket when you're not even earning what you want to be earning?" --"Who are you to guide people to freedom when you're living in your own prison of self-doubt and fear?" … if you've heard anything like that (or worse) then THIS episode is FOR YOU: Because, the #1 KEY TO SUCCESS is learning to CRUSH the never-ending CHATTER going on in your own mind... To silence the non-stop CRITIC between your ears who's trying to run the show and make you believe your mess is too messy… To SQUASH the negative self-talk trying to convince you to be more practical, dream less, and go get a "real" job. And here's the really GOOD NEWS… In this episode, Jayne and I reveal 5 proven and highly effective ways to silence your inner critic. You'll discover… The #1 mistake most people make once they recognize the inner critic is firing up the negative dialogue... How my 2-year-old helps me put my inner critic in its place... Jayne's favorite question for silencing the inner critic, when to ask it, and when NOT to ask it... A simple, learnable, technique for pulling out of, and reversing, a negative self-talk spiral... The practical, and highly effective, 3-word mantra you can use to shut down the critic and get on with your day... Plus much, much more! Listen now.
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Jul 9, 2018 • 24min

S1E083: Content Marketing: The Good, The Bad & The Ugly

We know generating leads is a huge challenge for most online marketers. Especially a consistent flow of quality leads. That's why in this show we take a hard look at one of the most common strategies for getting clients: content marketing. Whether or not people agree you should be using blogs, videos, guest articles, podcasts, social media or something else, most believe content marketing is THE gold standard when trying to attract clients online. But is that really true? Is content marketing all it's cracked up to be? Or, are most people putting too much faith in an outdated strategy? These, and more, are the questions we answer in this episode. As you listen you'll hear us discuss the good, the bad, and the ugly of content marketing. For example… The #1 benefit of content marketing--especially for coaches and consultants just starting out... How to avoid the top mistake most content marketers make--get this right and content marketing becomes a "get to do" instead of a "have to do"... The high cost of "free" content marketing most people overlook… The most reliable alternative and why everyone should be adding this to their marketing strategy. When you should start using content marketing so that you get the best dollar return on your time. Plus at least a dozen other critical distinctions you'll want to hear that separate the good, the bad, and the ugly of content marketing. Listen now.

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