

Clients on Demand
Russ Ruffino
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for clients…without sacrificing your freedom?" If you want to know the answer, subscribe to our podcast and we'll see you there.
Episodes
Mentioned books

May 28, 2018 • 35min
S1E072: The Lonely Entrepreneur
An online business is hard enough. Add in isolation and it gets even more taxing mentally, physically, and emotionally. But there's a deeper, darker type of loneliness. It's one most entrepreneurs don't fully understand. It's why you feel alone even in a room full of friends and family. Getting a handle on this type of loneliness is critical. You must understand what's going on so that it doesn't consume you. Awareness matters. That's why Jayne and I created a special episode we're calling: The Lonely Entrepreneur. In this episode, you'll discover… The two types of loneliness solo entrepreneurs must be aware of---and why How and why your success is destroying the very relationships you thought would support you The real reason your business wins seem so hollow Two ways loneliness is magnified online Four types of people you'll have in your life as a successful entrepreneur--two will move you forward, one will hold you back, and the other will just be confused Plus our top two suggestions to stop loneliness from stopping you Listen now

May 25, 2018 • 44min
S1E071: The Art of Quitting
Quitters never win and winners never quit, right? Not exactly. What's more accurate is: Winners know what to quit… when to quit… how to quit… and why to quit. They know what stops them. And they quit doing those things. In other words, winners have figured out the art of how to eliminate 80-90% of the crap keeping others stuck. And they've created strategies for focussing on the 10-20% that creates success. In this episode, The Art of Quitting, Marc Von Musser and I talk about the top things most coaches and consultants need to quit in order to finally move forward in their business. We also cover the only three things you need to DO in order to build a successful business. When you listen, you'll discover… How NOT quitting is destroying your family's faith in you and your business. The 17-year tragedy of NOT quitting. Why we believe you could (and should) IMMEDIATELY quit 90% of your daily tasks. The ONLY 3 things you need to worry about in your business to succeed at the highest levels--get this right and you can quit EVERYTHING else. 3 questions you can ask to quit sabotaging your results FAST. The #1 reason you keep doing the very things you should be quitting. And more... Listen now.

May 21, 2018 • 31min
S1E070: Should You Give Away Your Best Stuff?
Another day, another blog post… podcast… InstaGraphic… Livestream… clever twitter quote… ebook… opt-in freebie… and on and on it goes. Let's be real… the "Give Away Your Best Stuff for FREE" ride never ends. It's a hungry beast that DEMANDS to be fed--daily. It can consume your entire working day. But does the strategy work? Is it worth the effort? How do you know? Is there a way to pull it off without going insane? In this episode we cover the biggest questions… concerns… and misunderstandings we hear over and over when it comes to creating and "giving away your best stuff for free." You'll discover… The 34 year old book that birthed the free stuff movement--and the weird reason it "works"... Our #1 piece of advice to consider before following anyone's strategy--including ours… Why creating and giving away your best stuff is so popular--and feels soooo GOOD… The heavy toll your free information is extracting on you and your audience--is it worth the cost? The simple way to make your information infinitely more valuable--and more transformational… Why WE do Facebook Lives, podcasts, and other media--and why we'd be just fine if we shut it all down tomorrow... Plus much more...

May 18, 2018 • 36min
S1E069: Tech Nightmares: Getting Left Behind In a World of Ever Changing Technology
Too many business owners are terrified of making the wrong choice when it comes to technology. They're afraid whatever they pick won't allow them to compete… or won't allow the customer a good experience… or won't allow them to find a customer in the first place. Since when did the technology become such a burden? Isn't technology supposed to make life easier... MORE productive…less stressful? If so, why do so many people get stuck, spending months, analyzing tech options? Is there a better way? Are business owners missing something? Will they be left behind? Those are the answers Adrienne and I discuss in today's episode. In this episode, you'll discover… The real day to day importance of technology in your business. The #1 danger we see when it comes to technology — now and in the future. How to use technology without letting it consume you. 5 Principles anyone can use to eliminate tech nightmares and finally get on with building an amazing business. The forgotten, and underutilized, technology that allowed us to go from unknown to industry leader in less than 5 years. What your customer really wants no matter what tech you use to deliver it. And more… Listen now.

May 14, 2018 • 33min
S1E068: How Much Does Strategy Really Matter?
Max is world class spiritual teacher and transformational mentor who, for more than 30 years, has been helping others find peace in a world of chaos. Still, Max was struggling to find peace within his own marketing strategy. His inability to consistently find his ideal clients was driving him to work too much and underserve his ideal client. As he puts it, he was getting a "minuscule rate of return" for the massive marketing work he was doing. Max tried… a radio show networking workshops And then the internet came along and he tried… blogs product launches virtual summits Plus much, much more ...and because of all that, he admits he began to lose some of his love for what he does. It became more about the grind of getting content produced and launching the next product than about getting results for his clients. Then, Max found Clients on Demand. In this interview, we pull back the curtain on what Max experienced as he began to apply our system. He describes what it was like to push through, and then breakthrough to the results he's getting now. As you listen, don't be surprised if you hear a little of your story in Max's story. In this episode you'll discover... How Max is able to work less than ever before. Why Max believes his clients are now getting bigger, faster, more transformational results by giving them less. Max's notoriously difficult niche and what it means to your success. How the Clients on Demand model allowed Max to start enjoying the product creation part of his business again. And so much more...

May 11, 2018 • 39min
S1E067: 5 Critical Distinctions "Rich Brain" Coaches Know That "Poor Brain" Coaches Don't
Whether we like it or not, people who succeed think differently than people who get, and stay, stuck. Circumstances. Backgrounds. Opportunities. They may all be identical between two people and yet, those two people can achieve very different outcomes. Why is that the case? How is it possible? What makes the difference? In this episode: Rich Brain Poor Brain, we dive into the thinking that separates those who move forward from those who stay stuck. You'll discover… The single best question you can use to wake up your Rich Brain when it gets shut down by seeing your competition succeed. What it takes to actually move forward when you get stuck. The curious case of twin brothers and what it can teach us about how we see the world. How making this simple shift in focus can unlock tremendous success in your business and in your life. The Rich Brain reason to earn more money is to exchange it for this even more valuable currency (and no, it's not Bitcoin). Plus at least a dozen questions you can start using today to instantly shift from Poor Brain thinking to Rich Brain thinking—without needing more willpower or motivation—so that you can move forward where you may have gotten stuck in the past.

May 8, 2018 • 26min
S1E066: Real vs. Imaginary Problems
This might be the most important podcast episode we've EVER recorded. Because if you do not have the SKILL to distinguish between real and imaginary problems, you will get STUCK. And stay stuck. For a very long time. Decades is not unusual. No matter how many problems you seem to solve, if you're solving imaginary ones, you'll never get around to actually MOVING FORWARD in your business. You'll never actually see results. You'll look around 12 months… 3 years… 5 years later… and realize you are in the same spot as you were when you started (at least in terms of income, freedom, and actual impact on the world). Fact is, there are more than enough REAL problems to tackle. So, there's no need to make up IMAGINARY problems. After all, you don't get extra credit for making life more difficult. That's why in this episode you'll discover 5 critical, yet simple questions every successful business owner must learn to ask in order to distinguish between REAL and IMAGINARY problems. When you learn, and learn to ask, these questions, you're much more likely to… Keep increasing income, Keep expanding your freedom, and Keep increasing their impact and contribution in the world. Additionally, in this episode you'll discover… The dangerous and all consuming "splinter effect" of creating imaginary problems… How your brain (must) react when you create problems (real or imaginary)… The two forces that lead to the manifestation of imaginary problems… How to determine the SINGULAR problem you need to solve in the moment… And so much more… If you're ready to get better at identifying REAL problems... and then rapidly moving through and past them... then this episode can eliminate YEARS of contemplation, frustration, and stagnation. Mentioned in This Episode: Clients on Demand Russ Ruffino

May 4, 2018 • 33min
S1E065: How To Make Your Competition Irrelevant
Imagine you could make your competition irrelevant. Imagine nothing they do affects you one way or the other. Their pricing, irrelevant. The size of their audience, irrelevant. Their celebrity-like status in your market, irrelevant. Well, it's not only possible, it's actually far easier to make your competition irrelevant than it is to out-compete them or waste energy wishing they'd go away. And in this episode Adrienne and Russ offer up six strategies for making your competition irrelevant. By applying these six strategies (and one in particular) you can swoop into and dominate any market, anywhere, at anytime. Plus, in less time than you'd believe, you could be the highest earning expert in your market—without a big list, without a huge audience of followers, and without all the complicated moving parts. In this episode you'll discover: Strategy One: How to turn your competition into your own personal R&D lab so that your product or service stands head and shoulders above anyone (and everyone) else in your market. Strategy Two: The internet's most persistent and destructive myth. It's causing too many companies to waste time, overspend on things that don't matter, and earn FAR less than they could be earning if they could just embrace the truth. Strategy Three: When and why your process matters and, more importantly, when it doesn't. Strategy Four: The secret for making you and your business stand out like a rose among weeds. Strategy Five: How, and why, our clients are able to charge $3,000-$10,000 over and over (and in many cases start turning potential clients away) even when a "big" name is working non-stop to sell a $97 or $497 product in the same market. Strategy Six: Conventional wisdom leads to conventional results. Apply this overlooked (and often laughed at) strategy for truly UN-conventional results. Results like top-tier income, nearly unlimited freedom, and massive impact—without ever worrying about what your competition is up to. By the end of this episode, you'll be amazed just how possible it really is to make your competition irrelevant. Mentioned in This Episode: Clients on Demand Russ Ruffino

Apr 30, 2018 • 41min
S1E064: Can Introverts Sell?
If you're an introvert then you probably agree "Selling sucks." Especially if you were infected with the old school methods of selling. BS like… -Fake rapport based on mindless small talk… -Relying on Charisma to win over clients… -Manipulating… convincing… arm twisting…and "boxing prospects in" so you can "close" them. In fact, I bet you get a little sick to your stomach just thinking about it. If that's you. You're right. The old way is crap. Fortunately, we've developed a NEW way of enrolling your ideal clients into your programs. And we're going to let you in on the results in this episode. What's more, we've been testing this with the introverts on our team. In short, they LOVE this NEW approach and are crushing their enrollment goals. PLUS… our introverted CLIENTS are loving using the process in their businesses too. They're enrolling more of their perfect clients than ever before, and actually enjoying the process. In this episode you'll also discover… Why our new methodology works... and why it for extroverts too… Just how dated the most popular sales trainings really are (and the #1 reason why they no longer work)… How even our most introverted coaches consistently enroll over 40% of new clients on the very first call. The 3 key traits for unlocking the selling power of any introvert… What even an extrovert can learn about selling from an introverted, Canadian cheese farmer… Why we believe introversion is a superpower; not a disorder as some sales trainers might lead you to believe… Our real world numbers applying this NEW model of selling (I won't be surprised if you don't believe these numbers even after hearing them — they are off the charts)… Why "selling" no longer feels like the right word to describe our enrollment conversations… And so much more… Mentioned in This Episode: Clients on Demand Russ Ruffino

Apr 27, 2018 • 35min
S1E063: What We've Learned From 10,000+ Coaching Calls
Since the birth of Clients on Demand, we have logged over 10,000 coaching calls, giving us more than an intimate view of what the paralyzation of fear really looks like. What we see over and over again is how people have picked up a learned "scared-ness," And that it keeps them trapped in a life that feels more like a cage than the epic adventure life can be. These fears effect every area of how you live your life, and you better believe that ithe impact includes what you are able to create with your business. So, after analyzing and considering 10,000+ coaching calls, Jayne Jewell and I are going to dive into the ONE CRITICAL (and learnable) SKILL we have found to be the "X-Factor" between what success and failure comes down to. In this episode we talk about: The ability or skill of handling and pushing through fear How successful people have DEVELOPED the skill of dealing with fear...a.k.a.: COURAGE. How you can develop the skill of COURAGE What DOES make the difference between those who succeed and those who continue to struggle? How fear IS going to happen. In fact, if you don't feel fear, then you should REALLY be scared! Fear is simply a response to you pushing outside your comfort zone. Most fears are simply your imagination running wild. The fear is seldom based on hard facts. Let's face it, few of us are actually in danger of losing our life. Our fear is rarely triggered by an actual physical threat. More often than not, it's purely imagined. Take some kind of action toward the best case. Start creating a compelling future even if you have no idea what you'll do tomorrow or how you'll do it... do something today that forces you to confront your fears. GET A GUIDE AND GET SUPPORT Mentioned in This Episode: Clients on Demand Russ Ruffino


