Keep What You Earn

We are diving into the heart of entrepreneurship — making a real impact. We're diving into the deep connection between business and community with Dr. Rashida Weaver. She's a true pioneer in the world of global social entrepreneurship and her research, which happens to be the very first comprehensive study of social enterprises in the US, gives us a fresh take on how businesses can be a force for good. Dr. Weaver isn't just a researcher—she's also the brains behind Weaver's Social Enterprise Directory and a key player in the Global African Descent Social Entrepreneurship Network. Her expertise seamlessly combines business and community. Don't miss out on the chance to learn how to give your business a meaningful purpose. This episode will show you how to make a difference while also boosting your success. What you'll hear in this episode: [2:45] What is a social entrepreneur? [7:31] Where did the passion for social entrepreneurship originate? [9:17] What was an unexpected takeaway from conducting the first large-scale study of social enterprises in America? [14:07] What are some recommendations to get started and infuse your mission into your business? [20:18] What are some interesting social entrepreneurship organizations that are inspiring? [22:58] Is it recommended to lean into your social impact as part of your marketing? [29:47] What are some of the mistakes that people make in starting social enterprises that hold them back? Connect with Dr. Rasheda @rashedaweaver_phd @socialenterprisedirectory * Related episodes: How to Maximize the Return on an Unpaid Opportunity How to Develop a Brand Style with Tanya Smith Leveraging Collaborations for Business Growth Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

We are diving into the concept of company culture and its significance. Intentionally crafted actions play a pivotal role in building a company's culture, and even actions taken without conscious intent contribute to this culture-shaping process. Caroline Pennington, an accomplished executive search recruiter with extensive experience, joins the show today. Caroline's background spans recruiting a wide range of professionals, from entry-level to C-suite, across various types of companies. She is also the host of the "Feminine Founder" podcast, where she engages with female founders, executives, and HR leaders to explore effective recruitment and hiring practices. The episode aims to shed light on the meaning of company culture and its overarching impact. It underscores that the culture a company cultivates influences not only its employees but also its customers. What you'll hear in this episode: [2:56] How did Caroline get into both the recruiting and wine business and were they related? [5:52] What is company culture and how do you implement it in your business? [8:18] What ways can you evaluate if you're building the culture that you intend? [20:04] What are some ways that you can bounce back from a negative perception of company culture? [27:15] What are some unique ways that Caoliine has seen companies improve their company culture?

If you're not yet looking for a CFO but want to know what we do and what value we bring, I have an example to share with you that we use with our clients. One aspect of a CFO's responsibility is to take a deep dive into your business's income to help you maximize it. I am going to walk you through what that process generally looks like and provide some tips you can implement on your own. If you're looking for additional help but still aren't ready for a full-time CFO, check out my CFO power sessions linked below. What you'll hear in this episode: [2:06] Walk through an example session where we would dive deep into your income. [3:36] Identifying revenue sources in your business [7:32] Where most entrepreneurs have room for improvement. [9:14] How to create a hierarchy of accounts for your business. * Related episodes: How to Outsmart Hackers with Seth James Nielson The Benefits of Business Continuity Planning with Jim Erben What is a CFO Power Session? Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Wealth creation is something that is attainable for everyone. With proper planning and a good strategy, anyone can set themselves up for a financially free future. My friend and mentor, Mel Abraham, joins me on the show today to share how to set yourself up for a financially free future. Mel is the founder of Thoughtpreneur Academy and Business Breakthrough Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle they want. Mel is one of the most sought-after financial experts, entrepreneurial mentors, and strategic thinkers of our time. What you'll hear in this episode: [2:20] Who is Mel and how is he different from your typical CPA? [6:02] How are business ownership and wealth building connected? [13:01] What are some types of assets that you can purchase as part of your money machine? [22:43] What are some sustainable wealth creation habits? [29:31] How to build your wealth in alignment with your lifestyle. [36:01] What is the Affluent Entrepreneur Experience? Connect with Mel: FREE 3-day Live Training: www.AffluenceLive.com IG: @melabraham9 * Related episodes: How to Maximize the Return on an Unpaid Opportunity How to Develop a Brand Style with Tanya Smith Leveraging Collaborations for Business Growth Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

How did your most recent launch unfold? Did it meet your anticipated success, or did it fall short of your expectations? If the latter is the case, have you taken the time to dissect the factors that might have led to shortcomings? If not, there's a possibility that you're overlooking valuable insights that could pave the way for success in your next launch. Join in to discover my approach to orchestrating launches and how I use a follow-up strategy to extract valuable lessons from each experience. What you'll hear in this episode: [1:34] Why I do not personally like the start/stop sales cycle for your business. [2:47] To recover from a slow launch, assess your performance against your expectations. [5:27] Identify where potential breakdowns could have occurred in the sales process. [9:42] Genuinely consider if your offer is attractive to buyers. [11:35] Don't be afraid to ask for feedback from those who engaged but did not purchase your offer. * Related episodes: Creating a Conscious Public Relations Strategy with Melissa Vela-Williamson Building a Business Around Your Life's Mission with Andrew Anderson The Two Best Ways to Gain Clarity on Your Next Steps Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Most entrepreneurs leave their corporate jobs to pursue some aspect of freedom - be it financial independence, flexible schedules, or reduced obligations. Amy Porterfield joins me today to share her journey from a corporate career building someone else's brand, to building her own business centered around digital courses and time freedom. Amy is an ex-corporate girl, New York Times bestselling author, digital marketing expert, and host of the Online Marketing Made Easy podcast. Amy saw early on the potential and impact that running a digital business could have and went all in 14 years ago. She is now a sought-after expert in all things digital marketing and online business building. [3:15] What mentality did Amy have 14 years ago when leaving her corporate job? [8:16] What comes first? Marketing a digital course or making an exceptional digital course? [13:30] What are some ways to simplify your launches so that you are not overwhelmed and burned out? [19:12] What is the future outlook for digital and online courses? [23:23] How did Amy approach quitting her corporate job and what did she do to prepare? [29:18] How should you structure your course to maximize client results, course sales, and customer lifetime value? [33:42] What is a great first course to launch, starter, spotlight, or signature, and then how do you continue creating other courses from there? [37:23] What ways can digital course sales positively impact your life? Connect with Amy amyporterfield.com/quiz @amyporterfield * Related episodes: How to Maximize the Return on an Unpaid Opportunity How to Develop a Brand Style with Tanya Smith Leveraging Collaborations for Business Growth Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Business owners often use their personal items to conduct business and do not always take advantage of the associated tax benefits. Most people know about the home office deduction and vehicle mileage, but there are many more opportunities that you can take advantage of as a business owner structured as an S corp. The accountable plan is used by S Corporation owners to save money in taxes, aside from the self-employment taxes that you're going to experience saving on just by having the S Corp. I'll be explaining what it is, why you need it in your business, and how to go about getting the proper paperwork in place. [1:05] What is an accountable plan? [2:30] What can you reimburse with an accountable plan? [5:18] Is there a formal process to follow when reimbursing yourself? [7:50] Why do I need an accountable plan if I already take some of these deductions on my standard tax return? [11:45] Can you do a bulk reimbursement once a year? Or does it need to meet a specific timeframe? [12:40] What do you need to actually implement an accountable plan? Get the Accountable Plan Toolkit: https://www.keepwhatyouearn.com/offers/L3JNtewG * Related episodes: 3 Steps to Hire Your Kids the RIGHT Way Protecting Your Legacy Through Estate Planning with Clara Delgado Rossell Understanding Criminal Tax Activity and The Repercussions with Robert Nordlander Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

I speak for everyone when I say that no one enjoys wasting time on unproductive meetings. Joining me today is a true expert in the field, Mamie Kanfer Stewart. She's the force behind the Modern Manager podcast, authored "Momentum: Creating Effective, Engaging, and Enjoyable Meetings," and founder of Meteor training firm. We've all suffered through endless meetings, but Mamie's here to transform the meeting landscape. Her insights aren't just quick fixes; they're about overhauling work cultures. Through coaching and training, Mamie equips managers and entrepreneurs with efficient self-management and team leadership skills. Prepare to rewrite your meeting playbook as we delve into Mamie's invaluable expertise. Let's usher in a new era of effective meetings – a game changer for business and personal productivity. What you'll hear in this episode: [3:01] Where did Mamie's passion for helping others have productive meetings originate? [4:50] What are the common mistakes that we all make with meetings that make them poor? [7:15] What are the key steps to prepare for a meeting to help make the meeting successful? [12:32] What is the best way to identify and communicate the desired outcome with the attendees? [21:01] What are the benefits of recurring meetings vs. booking impromptu meetings? [32:26] How can you apply these meeting strategies to virtual meetings? [38:09] What tools work well to help reduce unnecessary meetings and foster collaboration? Connect with Mamie themodernmanager.com meeteor.com * Related episodes: Creating a Conscious Public Relations Strategy with Melissa Vela-Williamson Building a Business Around Your Life's Mission with Andrew Anderson The Two Best Ways to Gain Clarity on Your Next Steps Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Stress and burnout are something that none of us want to experience. Unfortunately for business owners, it can be challenging to avoid as you are ultimately responsible for your business and your own well-being. As my entrepreneurship journey has progressed, I have found ways to temper my bouts with stress and burnout. This episode is dedicated to sharing some things with you that I have found significantly reduce my stress levels, and help make my day-to-day work more enjoyable. What you'll hear in this episode: [1:00] Why stress and burnout impact business owners so frequently. [2:15] The primary thing that I do when I am starting to feel the symptoms of stress and burnout. [5:19] Schedule an entertainment break in the middle of the day to pull yourself away from your work. [8:01] Don't wait until you feel a significant amount of stress to do something about it. * Related episodes: Want to Leave Your Corporate Job? It's Easier Than You Think How to Maximize the Return on an Unpaid Opportunity The Two Best Ways to Gain Clarity on Your Next Steps Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

A well-structured affiliate program offers a multitude of benefits for both businesses and affiliates alike. For businesses, it serves as a powerful marketing tool that extends your reach and boosts sales without upfront advertising costs. By leveraging a network of motivated affiliates, you can tap into a diverse audience, enhancing brand visibility and credibility. Affiliates, on the other hand, gain an opportunity to earn passive income by promoting products or services they believe in, without the burdens of inventory management or customer support. This mutually beneficial arrangement fosters growth, strengthens partnerships, and creates a win-win scenario in the competitive world of online commerce. What you'll hear in this episode: [1:00] What are the potential benefits of building an affiliate program? [2:00] One of the best-run affiliate programs that I see running right now and why I think it is designed so well. [4:17] Understand what kind of incentive your affiliates desire and how you can support them. [7:31] Foster relationships with the affiliates and among the affiliates. [10:32] Offer rewards that are not exclusively results-driven [12:10] Have a written agreement for the structure of the program for affiliates. * Related episodes: How to Maximize the Return on an Unpaid Opportunity How to Develop a Brand Style with Tanya Smith Leveraging Collaborations for Business Growth Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.