Keep What You Earn Building and Launching a Stellar Digital Course with Amy Porterfield
Most entrepreneurs leave their corporate jobs to pursue some aspect of freedom - be it financial independence, flexible schedules, or reduced obligations. Amy Porterfield joins me today to share her journey from a corporate career building someone else's brand, to building her own business centered around digital courses and time freedom.
Amy is an ex-corporate girl, New York Times bestselling author, digital marketing expert, and host of the Online Marketing Made Easy podcast. Amy saw early on the potential and impact that running a digital business could have and went all in 14 years ago. She is now a sought-after expert in all things digital marketing and online business building.
[3:15] What mentality did Amy have 14 years ago when leaving her corporate job?
[8:16] What comes first? Marketing a digital course or making an exceptional digital course?
[13:30] What are some ways to simplify your launches so that you are not overwhelmed and burned out?
[19:12] What is the future outlook for digital and online courses?
[23:23] How did Amy approach quitting her corporate job and what did she do to prepare?
[29:18] How should you structure your course to maximize client results, course sales, and customer lifetime value?
[33:42] What is a great first course to launch, starter, spotlight, or signature, and then how do you continue creating other courses from there?
[37:23] What ways can digital course sales positively impact your life?
Connect with Amy
* Related episodes:
How to Maximize the Return on an Unpaid Opportunity
How to Develop a Brand Style with Tanya Smith
Leveraging Collaborations for Business Growth
Tactical Resources:
5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh
Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa
Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash
Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide
CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry
See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator
Additional Resources:
Find everything you need at https://www.keepwhatyouearn.com
Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
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Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.