

Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Sep 14, 2023 • 29min
How to Use Cost Segregation for Real Estate Tax Savings with Sean Lichterman
Get Ready to unlock the power of real estate investing and save big on taxes. The game-changer known as Cost Segregation is like equipping your commercial property investments with a turbocharged engine, propelling your deductions to new heights. Don't let your hard-earned dollars gather dust in the IRS vault. Instead, seize the power of Cost Segregation and reduce your tax liability. It's time to dominate the game of wealth creation and conquer the world of CRE investing! Get Ready to unlock the power of real estate investing and save big on taxes. The game-changer known as Cost Segregation is like equipping your commercial property investments with a turbocharged engine, propelling your deductions to new heights. Think of it as a strategic tax playbook that dissects your property into its finest components. You'll fast-track your write-offs and keep more money in your pocket by identifying shorter depreciation schedules for items like flooring, fixtures, countertops, and much more. Plus BONUS Depreciation!!! Don't let your hard-earned dollars gather dust in the IRS vault. Instead, seize the power of Cost Segregation and reduce your tax liability. It's time to dominate the game of wealth creation and conquer the world of CRE investing! Now, let's switch gears from numbers to fun! When I'm not crunching tax figures, you'll find me cherishing precious moments with my awesome family, hunting down the perfect slice of pizza (seriously, it's an obsession!), or riding the waves on my wakeboard. Connect with Sean: https://everythingcostsegregation.godaddysites.com/ LinkedIn What you'll hear in this episode: [0:50] Who is Sean and what does he specialize in? [2:28] What is cost segregation? [3:50] How to use cost segregation to maximize tax savings. [5:58] Who is the best candidate for utilizing cost segregation? [13:17] Cost segregation and W-2 income. [22:01] Is cost segregation retroactive or do you have to utilize this tax savings when you first purchase property? [25:37] How to leverage cost segregation to build generational wealth. If you like this episode, check out: Protecting Your Legacy Through Estate Planning with Clara Delgado Rossell Positioning Yourself Well for a Tax Strategist with Grant Dougherty How Do I Know if I Need to Collect and Pay Sales Tax? Want to learn more so you can earn more? Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 13, 2023 • 11min
Asset vs. Expense: Understanding the Difference
Explore a vital question often overlooked: Assets vs. Expenses. Discover tax-saving strategies by distinguishing between them. Learn how categorizing expenses as assets can ease tax burdens. What you'll hear in this episode: [1:25] Defining Business Expenses [1:56] Understanding Business Assets [3:00] Tax-Friendly Expense Spreading [4:50] Safe Harbor Threshold Explanation [6:15] Maximizing Tax Deductions through Understanding [7:09] Unveiling Intangible Business Assets If you like this episode, check out: Take Advantage of an Accountable Plan in Your Business 3 Steps to Hire Your Kids the RIGHT Way Protecting Your Legacy Through Estate Planning with Clara Delgado Rossell Want to learn more so you can earn more? Business Financial Quickstarter: https://www.keepwhatyouearn.com/bfq Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 12, 2023 • 54min
How AI is Changing Your Business's Present and Future with Jim Carter
Have we even begun to grasp the potential of AI technology? I don't think so, but I also don't think we even know where to start. That's why I called Jim! After this conversation, I left feeling so energized by all of the ideas on how to use this technology in our practice and I know you'll feel the same. Grab a notebook and your Asana board and let's go. Jim Carter III, a seasoned founder, Fortune 15 consultant, and AI strategist, has a successful history of scaling 7-figure businesses in tech and content. Specializing in AI, he advises brands on leveraging content and technology for growth, and mentors entrepreneurs through his Fast Foundations Mastermind. With his passion and expertise, Jim simplifies complex challenges, empowering entrepreneurs to harness AI in their everyday operations. Connect with Guest: http://jimcarter.me/ @causehacker Sign up for newsletter: http://jimcarter.me/top3tuesday What you'll hear in this episode: [1:27] Introduction to Jim. [5:03] Deeper dive into Jim's background and what he does. [8:16] The release of Chat GPT and how it amazed even those in the technology industries. [14:28] How is AI already integrated into our lives? [17:45] Jim Carter dives into use cases and examples for business owners to utilize AI. [24:55] Fear around AI replacing your job. [28:44] What is the difference between Chat GPT and AI as a whole? [40:00] Using GPT with Excel or Google sheets. If you like this episode, check out: Will Artificial Intelligence Become Your Accountant? Revenue Goals That Actually Move the Needle Ways to Increase Revenue If You Hate Sales Want to learn more so you can earn more? Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 11, 2023 • 32min
Become a Money Queen with Bridgette Boucha
The subject of money conjures up a lot of emotions, including shame, insecurity, guilt, and stress. The good news is that it doesn't have to be that way. Join me for this episode with my pal and fellow fractional CFO, Bridgette Boucha to discuss the money habits and rituals that will help you step into a mindset of abundance in your business and eliminate fear. Bridgette Boucha (boo-shay) is a speaker, writer and fractional CFO who advises from her lived experiences as an entrepreneur. Her soulful approach to money mentorship and personal empowerment has helped hundreds of business owners simplify their money, build confidence in their numbers and map out their profitable business, fuller life model. Check out her new book, MONEY QUEEN: A Simple Financial Framework for Soulful Entrepreneurs to Run a Profitable Business While Living a Fuller Life https://www.amazon.com/MONEY-QUEEN-Financial-Entrepreneurs-Profitable/dp/1737828367/ref=sr_1_1?crid=ZZZXSM6LARCG&keywords=money+queen+bridgette+boucha&qid=1693443520&sprefix=money+queen+bridgette+boucha%2Caps%2C153&sr=8-1 What you'll hear in this episode: [2:49] Bridgette explains what her typical client is. [6:45] What are rituals and how to establish them around money in your business? [12:43] Bridgette describes the audience of her book Money Queen. [18:04] What is your money story and how to identify it? [19:31] How to come up with pricing structure for your business. Connect with Guest: Instagram: https://www.instagram.com/bridgetteboucha/ Instagram: https://www.instagram.com/financialunicrowns/ LinkedIn: https://www.linkedin.com/in/%F0%9F%92%B5-bridgette-boucha-%F0%9F%92%B5-cfo-for-entrepreneurs-2ab3559/ Website: https://www.bridgetteboucha.com/ * Related episodes: Will Artificial Intelligence Become Your Accountant? How to Manage Rapid or Unexpected Growth How to Manage Remote Teams Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 8, 2023 • 12min
Building Systems Based on Problems
Drawing from my time at a big four firm, I introduce the "What Could Go Wrong" methodology, a pivotal lesson that's reshaped my business approach. In this episode, I explore how this concept can preemptively tackle challenges, from email campaigns to landing pages. By understanding and anticipating issues, we can craft bulletproof systems, ensuring our customers always feel supported. Dive in to learn more about creating robust business processes What you'll hear in this episode: [1:53] What is audit methodology? [2:30] WCGW - What could go wrong? What is it and how did I implement this into my business. [4:28] Anticipate what could go wrong and building systems around that. [8:09] Building a follow up campaign. * Related episodes: What Traits We Look For in a Client Ways to Increase Revenue If You Hate Sales Financial Metrics to Know for Service Based Businesses Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 7, 2023 • 31min
What to Expect from Your Fractional CFO with Michael King
You may have heard me refer to myself as a fractional CFO. But, what does that actually mean and what should a fractional CFO be doing? We tackle this on the show today with guest Michael King. Michael is the CEO and founder of KFE Solutions, which is the top rated fractional CFO fir in Dallas, TX. He is also the founder of the CFO Accelerator, where he coaches and mentors other fractional CFOs to grow their firms and he hosts the CFO Report podcast. Michael was a mentor of mine in growing my practice, and you will quickly understand why and how his influence was instrumental in my business's growth. Today on the show, we chat about what a fractional CFO does, how they make an impact, the difference between good and great CFOs and the key deliverables you should expect them to provide. If you are an accounting professional looking to work with Michael, check out his Inner Circle here: https://www.thecfoaccelerator.com/a/2147530062/JBEBLZWw. What you'll hear in this episode: [1:34] Introduction to Michael King. [3:49] Michael and I break down what fractional CFO's actually do. [5:51] What are some of the beneficial side effects of having a fractional CFO on your team? [7:49] What is the difference between a good fractional CFO and a great fractional CFO? [13:41] Michael goes over an example of the benefits of a fractional CFO in detail. [19:37] What deliverables people should expect from a fractional CFO at minimum? [24:19 Michael gives advice on how to engage a fractional CFO and how to get the most out of these insights. Connect with Guest: The CFO Accelerator: https://www.thecfoaccelerator.com/ LinkedIn: https://www.linkedin.com/in/iammichaelking/ Website: https://www.thecforeport.com/ Instagram: https://www.instagram.com/thecfoaccelerator * Related episodes: Live Q&A Part 1: How to Find and Hire a Great Accountant What is a CFO Power Session? Profit First for Real Estate Investors with David Richter Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 6, 2023 • 10min
Are Groceries Deductible?
Ever pondered if those trips to the supermarket could be a business expense? Being an entrepreneur, I recognize the importance of good nutrition for peak performance. Shouldn't that make my grocery runs deductible? I'll delve into this query and explore some scenarios where your groceries might just be deductible. What you'll hear in this episode: [1:28] Exploring the criteria for deductible items [2:12] Delving into instances when groceries could be tax-deductible [4:30] Deductibility of groceries bought for others [5:21] Other sections in your tax return where grocery deductions might apply [6:47] Could groceries be classified as a medical expense? * Related episodes: Should You Pay Quarterly Tax Estimates? Positioning Yourself Well for a Tax Strategist with Grant Dougherty How Do I Know if I Need to Collect and Pay Sales Tax? Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 5, 2023 • 35min
Building a Successful Continuity Plan with Julee Yokoyama
I hope you're ready for an enlightening conversation about planning and organizing your business, especially when it comes to preparing for your future or unexpected events. What you'll hear in this episode: [0:50] Introduction to Julee [2:54] What is succession and continuity planning? [6:52] Creating and setting up a delegation playbook and how that works with succession and continuity planning. [12:00] Creating an organization chart and discussing expenses. [14:53] The importance of documentation. [23:59] Does a solopreneur need to create a succession plan? Connect with Julee: Free Giveaway: https://www.projectcya.com/start LinkedIn: https://www.linkedin.com/in/julee-yokoyama/ Instagram: https://www.instagram.com/juleeyokoyama/ Facebook: https://www.facebook.com/projectcya/ * Related episodes: What is a CFO Power Session? Profit First for Real Estate Investors with David Richter How to Manage Rapid or Unexpected Growth Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 4, 2023 • 15min
3 Keys to a Successful Podcast
In this deeply introspective episode, I share my journey of self-discovery, battling imposter syndrome, and unlocking the three pivotal keys to running a successful podcast. Drawing from my personal experiences and the evolution of the "Keep What You Earn" show, these insights have been invaluable: Content: I delve into the importance of content, bust the myth of 'not having enough to say,' and offer practical exercises to identify potential podcast topics. Consistency & Commitment: This dual concept emphasizes the significance of showing up, honoring commitments, and understanding the impact of regular content on loyal listeners. Conversion: Going beyond just broadcasting, I stress the need for a podcast to fit into an ecosystem, offering actionable insights on monetizing, building relationships, and crafting effective calls to action. Whether you're a seasoned podcaster or just starting out, this episode provides a roadmap to podcasting success, all while emphasizing the importance of authenticity and listener engagement. What you'll hear in this episode: [2:43] What are the 3 C's for a successful podcast? [2:46] The first C is Content. [6:22] The second C is Consistency and Commitment. [9:34] The last C is Conversion. * Related episodes: Creating a Conscious Public Relations Strategy with Melissa Vela-Williamson How to Develop a Brand Style with Tanya Smith Leveraging Collaborations for Business Growth Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Sep 1, 2023 • 59min
Real Talk on Social Media Tax Advice
Today's episode is a replay of my episode on The Money Bare Podcast. Below is the episode recap from Chloe. We've all seen it-- tax advice on Instagram telling folks they can write off their dog as office security, or folks telling people to buy a g-wagon to write it off... but how does that stuff hold up with the IRS??? And what tax-saving tips should small business owners pay attention to? In this week's episode, Shannon Weinstein, CPA, breaks it down. Shannon is a CPA and fractional CFO for growth-minded business owners. A teacher at heart, her real-life relatable examples simplify the financial side of the business so you can stop stressing and start scaling. She hosts the IRS's least favorite podcast, Keep What You Earn, which consistently ranks in the top 200 in Entrepreneurship. She is a frequent speaker in business coaching communities and masterminds. What you'll hear in this episode: [0:12] Episode and guest introduction. [1:22] Doing the CPA thing differently [2:55] Buying stocks at 12 years old [8:18] Shannon's father's vision for her [12:43] Shannon's view on money growing up [18:20] Ending up in Costa Rica [27:10] Tax advice on Instagram [33:32] The Augusta Rule [51:00] Inheritance money [52:30] Very first money memory * Related episodes: 3 Steps to Hire Your Kids the RIGHT Way Protecting Your Legacy Through Estate Planning with Clara Delgado Rossell Understanding Criminal Tax Activity and The Repercussions with Robert Nordlander Tactical Resources: 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator Additional Resources: Find everything you need at https://www.keepwhatyouearn.com Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa Hire us: https://www.fitnancialsolutions.com/accounting Find me on IG https://www.instagram.com/shannonkweinstein/ Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


