Don't Write That Book

Dive into the importance of setting intentions for personal and professional growth. The hosts reflect on creative processes sparked by memorable moments at a cafe, and share strategies for effective book marketing, including the power of social media. They discuss simplifying commitments to enhance well-being and the critical aspects of planning a successful book launch. Emotions run high in career navigation discussions, revealing the highs and lows of public engagement and self-acceptance in the journey of authorship.

In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Year I Lived Constitutionally, by AJ Jacobs The Obesity Code, by Dr. Fung Duct Tape Marketing, by John Jantz The Six Types of Working Genius, by Pat Lencioni Unicorn Team, by Jen Kem Boundary Boss and Too Much, by Terri Cole Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, AJ and Mike talk about a potential downfall all authors face: inner critic trolls. They’ll not only share their own, but will go into detail about what steps they each take to keep those trolls at bay. It’s another “fly on the wall” episode demystifying the writing process with these two pros! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: AJ’s Writing Sprint Community Buyer First, by Carole Mahoney Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn 

In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: TCL Publishing Book Sales Calculator Bookshop.org TikTok Systemology, by David Jenyns Shadow Work Journal, by Keila Shaheen Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Discover the importance of understanding your target readership and the impact of community on a book's success. Explore the emotional complexities readers face, especially with financial topics, and learn how to map out their journey effectively. Gain insights into the hero’s epiphany and how it can lead to a deeper self-awareness for readers. Plus, uncover strategies for harnessing feedback to refine your manuscript and hints at marketing tactics that can boost visibility on platforms like Amazon and TikTok.

This discussion humorously dives into the importance of names, showcasing how personal identities shape writing journeys. The speakers emphasize the vital role of author communities, sharing anecdotes about connections formed through storytelling and shared experiences. They touch on challenges faced when addressing sensitive topics and the need for supportive networks. A whistleblower's gripping tale highlights the risks of speaking truth, while the episode also explores the creative benefits of structured retreats that foster productivity and collaboration among authors.

In this episode, listeners will get the inside scoop on how Mike and AJ keep all of their ideas organized. Both will share their process for collecting ideas and organizing them while working on other projects. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.   Books/Resources Mentioned: The Artist’s Way, by Julia Cameron Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Dive into a humorous start with amusing anecdotes about a puzzling building! The talk shifts to the importance of writing seasons and the vibrant literary community. Discover tips on crafting compelling narratives through interviews, alongside personal finance dynamics in relationships. Surprise stories from unproductive interviews add a twist. Learn collaborative strategies for boosting authors' visibility and dive into creative tools for successful writing. An engaging workshop on book proposals awaits aspiring writers!

In this episode, Mike and AJ are back in the debate ring with their opinions on live book launch events. They both explain their values (no ego-centered events!) and even discuss the ROI of big launches. Who will win this round? For those keeping score, it’s AJ: 2, Mike: 0. Will Mike get on the board? Tune in to find out! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: In Search of You, by Kasey Compton I See You, by Amy Kemp Everything is Figureoutable , by Marie Forleo How to Work with (Almost) Anyone , by Michael Bungay Stanier Never Lose an Employee Again , by Joey Coleman Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, Mike and AJ address the 800-pound gorilla in the writing room: how to keep the reader on the page until the very end. AJ explains that by just acknowledging where a reader might push back or become riddled with self-doubt, an author can keep the reader turning pages to the very end. (And then telling everyone about the amazing book they just read!) Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: 50 Shades of Grey Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn