In this episode, Mike and AJ are back in the debate ring to hammer out which is better for authors: Amazon ads or a TikTok presence. (Spoiler alert, it’s a secret third thing, but you’ll have to listen to learn what that is!) Demystify discoverability, findability, and algorithms in this juicy, fact-filled episode.
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Books/Resources Mentioned:
TCL Publishing Book Sales Calculator
Systemology, by David Jenyns
Shadow Work Journal, by Keila Shaheen
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:


