Don't Write That Book
Mike Michalowicz, AJ Harper
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Episodes
Mentioned books
Mar 26, 2026 • 55min
How to be Profitable as an Author
A lively discussion on making authorship a reliable income stream and when a book can redefine your career identity. They list common financial mistakes authors make and compare royalty models across publishing routes. Practical tactics cover smoothing irregular royalties, Profit First allocations, and creative ways to monetize beyond book sales. Production and direct-sales strategies for print and audio rounds out the conversation.
Mar 19, 2026 • 48min
Planning Your Launch 3 – 6 Months Out
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Vickie Lanthier, High Agency Human
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn
Mar 12, 2026 • 1h 1min
Planning Your Launch 12 – 18 Months Out
They map out why a 12–18 month runway matters for strategy, relationships, and execution. Long-term relationship building and assembling the right launch team get attention. Planning marketing, trade distribution, and big events early is emphasized. Tactics include building pre-demand, owning search visibility, prioritizing high-impact moves, and designing multi-guest launch summits.
Mar 5, 2026 • 39min
Finishing Your Book when Life Gets in the Way
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
My Favorite Murder, Episode 501 (Explicit content warning!)
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn
Feb 26, 2026 • 47min
New Publishing Path Decision Points
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Joyspan, Dr. Kerry BurnightAJ’s Writing Sprint Marathon sign up (Free!)Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Feb 19, 2026 • 50min
Deliver on the Promise
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned:I Will Teach You to be Rich, Ramit SethiToo Much, Terri ColeThe Book of Alchemy, by Suleika JaouadReset, Dan HeathTake Breaks, Work Better, John BriggsTime Freedom, Brian HerriotAJ’s Writing Sprint Marathon sign up (Free!)Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFB
Feb 12, 2026 • 55min
Publishing Pitfalls
They swap cringe stories about awkward in-person pitches and why showing up can backfire. They dig into cover and metadata blunders that haunt listings for months. Print production problems, finishes, and inventory mistakes get hashed out. Timing traps, bad title choices that kill discoverability, and translation and rights headaches are highlighted.
Feb 5, 2026 • 50min
How to Leverage Readings for Book Sales
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Jan 29, 2026 • 1h 9min
Behind the Scenes, The Money Habit
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned:Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
Jan 22, 2026 • 48min
The First Draft: Structure v. Freedom
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned:E-Myth, by Michael E GerberConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn
