Don't Write That Book

In this episode, Mike and AJ discuss the importance of structure when writing a prescription nonfiction book or even a creative nonfiction book, like a memoir. They’re prepared for all the pushback new authors have with respect to a structured outline and solid fundamentals, and will even explain how creating your book's scaffolding allows for creative freedom. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.   Books/Resources Mentioned: E-Myth, by Michael E Gerber Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Discover the secrets behind juggling multiple writing projects! The hosts define 'writing season' and share their unique strategies for moving ideas from concept to completion. AJ discusses the balance between editing and writing, while Mike reveals his ambitious publishing plans for 2026. Tune in for insights on timing, daily scheduling, and the benefits of constant writing practice. They also explore the risks of attention division and the magic of marketing one book while drafting another. Perfect for aspiring authors!

In this episode, AJ and Mike break down sponsorships for authors. Grab a pen and notebook, because this week is chock-full of how tos and details for any author, from nonfiction to memoir to fiction, to learn how to utilize the power of a sponsor to fund the book, the publication, the launch, and even ongoing programs, podcasts, and more. They hold nothing back! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Exactly What to Say, by Phil Jones AJ’s Authorship Planning Workshop Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Discover the power of supportive content and why it's essential for authors. Explore various content types, from articles to videos, and learn how to establish your online presence. Dive into SEO strategies and the importance of protecting your ideas. Hear examples of successful authors who built platforms before releasing their books. Uncover the risks of not sharing your insights and how to effectively repurpose content to refine your work. Plus, find out creative formats beyond writing that can engage your audience!

Discover why many authors feel intimidated by writing their bios and the common pitfalls to avoid, like overuse of superlatives. Learn to keep bios short and focused on factual credentials, starting with an author’s mission. Mike shares tips on adding unique voice for fiction writers and discusses the importance of tailoring bios for different platforms. The duo also emphasizes the benefits of concise back cover bios and relevant life experiences. Tune in for insightful resources to elevate your author profile!

In this second of a two-part episode, AJ and Mike answer another reader email in which they’re asked to explain how authors know when they’re “done,” this time with a focus on marketing. They detail what they think keeps authors from even getting started with marketing, give clear examples of what authors can do right now to get it going, and explain when enough is enough. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Photographer John DeMato AJ’s Authorship Planning Workshop Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Mike and AJ dive into the trials of setting up a new studio, sharing tech woes and plans for video content. AJ announces her upcoming authorship planning masterclass, complete with a special discount for listeners. The duo tackles the pivotal question of knowing when a book is 'done,' exploring phases of development and reader research. They stress the importance of crafting a transformative core message, gathering real feedback on content, and the different timelines for various projects. Plus, tips on drafting and editing are shared!

In this episode, AJ and Mike answer a reader email in which they’re asked to describe the emotional journey they each face when writing a book. It’s a deeply personal episode where they both expose the highs and lows, the exalted moments, and the suffering that comes from pouring one’s heart out to write a must-read. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Sustainability Simplified, by Josh Spodek The Gap and the Gain, by Dan Sullivan Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Mike and AJ dive into the lessons learned from creating a TV show, exploring the show's origins and production pitfalls. They discuss how authenticity shines on camera, contrasting the rapid-fire tips of TV with the deep storytelling found in books. Tips for aspiring authors on embracing video presence and leveraging sponsorships take center stage. Both hosts relate personal stories about vulnerability, revealing how comfort with exposure can boost one's career. Practical advice on video techniques and persistence rounds out an entertaining and insightful discussion.

In this episode, the hosts dive into the clash between Amazon exclusivity and broader accessibility for self-published authors. They explore the power dynamics of Amazon and alternatives like direct sales and Kickstarter. By using niche retail strategies, authors can diversify their distribution. The contrast between IngramSpark and KDP for print publishing is examined alongside the mechanics of eBook royalties. The hosts even draw parallels with the music industry, advocating for prioritizing reader access over immediate profits.