Don't Write That Book

In this episode, the hosts dive into the clash between Amazon exclusivity and broader accessibility for self-published authors. They explore the power dynamics of Amazon and alternatives like direct sales and Kickstarter. By using niche retail strategies, authors can diversify their distribution. The contrast between IngramSpark and KDP for print publishing is examined alongside the mechanics of eBook royalties. The hosts even draw parallels with the music industry, advocating for prioritizing reader access over immediate profits.

Hosts discuss the key habits that impact writing, including perfectionism and how to channel personal traits for success. They unveil the unpredictable nature of publishing, comparing it to gambling, and emphasize the importance of understanding publishing contracts. Marketing strategies and the necessity of establishing an author brand are highlighted as critical for success. The conversation wraps up with a call to embrace the business side of authorship and the value of persistence while navigating the industry's complexities.

In this episode, AJ and Mike discuss one of the most important aspects of authorship: forming partnerships with other authors! Book bundles, speaking engagements, webinars, and more, our duo shares real-life examples of authors working together to have a greater impact.  Guess what?! We started a YouTube channel, where you can watch us in action. Subscribe and sign up for notifications to know when new episodes drop: @DontWriteThatBook Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Smart Money for Authors with Garrett Gunderson and AJ Harper Unhinged Habits, by Jonathan Goodman (Pre-order) Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, Mike and AJ discuss the to-dos and not-to-dos with working with your developmental and copy editors. They also share some cautionary tales and ways for authors to communicate more effectively with their editors and publishers during the production process of their must-reads. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Scar Tissue ,by Melissa Dlugolecki Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this 100th episode, AJ and Mike first take a walk down memory lane with a gag they came up with to get big-name endorsements for Mike’s book and laugh so hard they can’t catch their breath. They also address a listener’s question about how two authors can write a book together. Our duo holds nothing back and gives it to listeners straight. If you’re going to have a partnership like theirs, you have to have clear lines of communication.  They even share what to avoid and how to structure royalties.  Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, Mike and AJ discuss the number of women in publishing today, and the answer might surprise you! They’ll also share their experiences in publishing with respect to their gender, with AJ offering a mindset shift she’d like to see in more women who publish. Mike also gives an update on some cool marketing coming for their next book, The Money Habit. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Big Freakin’ Change, by Cara Poppitt Get Good with Money, by Tiffany Aliche Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Discover the essential do's and don'ts for crafting an eye-catching back cover. Learn the pitfalls of overcrowding with text and why clarity is crucial. Find out how to effectively use taglines and endorsements to draw in readers. Get tips on creating a powerful author bio and the importance of hiring a professional designer. Plus, tackle how to handle pre-orders and unauthorized audiobook uploads. Join for an insightful discussion that can elevate your book's presentation!

In this episode, Mike and AJ answer a listener’s email about their fears of doing all the things with respect to marketing their book. Our duo offers sage advice on how to get in front of those fears, and one of the biggest ways to keep moving forward is to send in the troops! They’ll offer organic ways to connect with other authors, how to shift your mindset to go from fear to fearless, and when to bring folks in to help with the big asks. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Oregon Trail Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, AJ and Mike answer a listener’s question about author collaboration. Not only can authors work together, but the whole process is a team sport! From interviews and co-authors to working with publicists, agents, and more, our duo breaks down the process of working on a book as a team. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Desire Map, by Danielle LaPorte I Will Teach You to be Rich, by Ramit Young Money, by Kevin Roose Your Best Financial Life, by Anne Lester Great Work ,  by Amanda Crowell Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, Mike and AJ have a frank conversation about an aspect of publishing many authors forget: the life of a good book is long! They’ll detail ways they’ve seen authors go wrong and, more importantly, offer ways for authors to go right. If you want to write a book that’s a must-read, this is a must-listen! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Three Doors Moby Dick, by Herman Melville The Alchemist, by Paul Co-ELLE-o The Café at the Edge of the World, by John Streleky AJ’s YouTube channel Adayla, the Official Pig Wrangler Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn