Don't Write That Book You’re Done, Part One
Dec 11, 2025
Mike and AJ dive into the trials of setting up a new studio, sharing tech woes and plans for video content. AJ announces her upcoming authorship planning masterclass, complete with a special discount for listeners. The duo tackles the pivotal question of knowing when a book is 'done,' exploring phases of development and reader research. They stress the importance of crafting a transformative core message, gathering real feedback on content, and the different timelines for various projects. Plus, tips on drafting and editing are shared!
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Core Message As Perspective Shift
- A true core message is a perspective shift that can transform a reader independently of the book.
- If people can easily repeat it and it changes thinking, the core message is ready.
Test With Real Readers
- Test frameworks and processes with real, often unbiased readers, not just fans or yourself.
- Aim to see tangible results from a sample (practical target: ~100 people) before declaring a concept proven.
Field Test Exposed Complexity
- Mike handed a lengthy diagnostic to entrepreneurs and most gave up quickly, revealing usability problems.
- That brutal feedback led to radical simplification of the system.
