Don't Write That Book

In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.   Books/Resources Mentioned: Nir Eyal, Hooked Mike’s Monday Night Reading (Audio) Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

A lively discussion on making authorship a reliable income stream and when a book can redefine your career identity. They list common financial mistakes authors make and compare royalty models across publishing routes. Practical tactics cover smoothing irregular royalties, Profit First allocations, and creative ways to monetize beyond book sales. Production and direct-sales strategies for print and audio rounds out the conversation.

In this episode, Mike and AJ discuss what authors who don’t have the luxury of a long launch runway can do so they’re not ready to take a long walk off a short pier by publishing day! Our seasoned pros offer guidance on what authors should skip, and where they should focus their time and attention to maximize their launches without sacrificing their sanity. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Vickie Lanthier, High Agency Human Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

They map out why a 12–18 month runway matters for strategy, relationships, and execution. Long-term relationship building and assembling the right launch team get attention. Planning marketing, trade distribution, and big events early is emphasized. Tactics include building pre-demand, owning search visibility, prioritizing high-impact moves, and designing multi-guest launch summits.

In this episode, Mike and AJ share times in their authorship careers when life came hard and interrupted their flow. What steps do they take to keep “in the book” and keep it as a priority? Each shares moments that tested them and what concrete actions they took to persevere. AJ includes her “writing prescription” for when you want to walk away. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: My Favorite Murder, Episode 501 (Explicit content warning!) Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, Mike and AJ hold nothing back and give their listeners every question they should ask themselves when deciding their publishing path. And the sooner an author asks themselves some of the biggies, the less wasted time, heartbreak, and struggle down the road. It’s not as simple as you may think, and you may be surprised by the alternatives our duo shares! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.   Books/Resources Mentioned: Joyspan, Dr. Kerry Burnight AJ’s Writing Sprint Marathon sign up (Free!) Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

In this episode, Mike and AJ talk about the one thing your must-read book better do: deliver on its promise. It isn’t about making pie-in-the-sky promises but understanding your reader and what their chief concerns truly are. It’s about checking in along the way to offer tiny wins. And for the rest, you’ll have to tune in and give this week a listen! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: I Will Teach You to be Rich, Ramit Sethi Too Much, Terri Cole The Book of Alchemy, by Suleika Jaouad Reset, Dan Heath Take Breaks, Work Better, John Briggs Time Freedom, Brian Herriot AJ’s Writing Sprint Marathon sign up (Free!) Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB    

They swap cringe stories about awkward in-person pitches and why showing up can backfire. They dig into cover and metadata blunders that haunt listings for months. Print production problems, finishes, and inventory mistakes get hashed out. Timing traps, bad title choices that kill discoverability, and translation and rights headaches are highlighted.

In this episode, AJ and Mike discuss an area of promotion often associated with fiction authors, but one they know absolutely helps authors of prescriptive nonfiction: public readings! Listeners will learn how to create a reading, how to promote it, and how to use that opportunity to increase book sales and readership. And speaking of, you’re coming to Mike’s Monday Night Reading, aren’t you? Check the show notes to register for the free event (and see how it’s done by a pro!). Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned: Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit. Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

Happy Money Habit Release Week! In this episode, AJ and Mike celebrate the release of their new book. Mike updates listeners on launch week activities, what the marketing team has been up to behind the scenes, and how listeners can apply some of the steps to their own launches. There’s even some deep book geekery in how you can print run for your physical copy. Ultimately, it’s a celebration of the hard work our duo put in and a recommitment to providing real relief for their readers. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.   Books/Resources Mentioned: Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit. Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn