In this episode, AJ and Mike discuss how to connect with your ideal reader from the jump: to identify their “page one” desire. This is the secret to getting your reader to keep turning the page! They also provide an update on their current writing status and what lies ahead for their next book’s schedule.
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Books/Resources Mentioned:
The Year I Lived Constitutionally, by AJ Jacobs
The Obesity Code, by Dr. Fung
Duct Tape Marketing, by John Jantz
The Six Types of Working Genius, by Pat Lencioni
Unicorn Team, by Jen Kem
Boundary Boss and Too Much, by Terri Cole
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials: