

Don't Write That Book
Mike Michalowicz, AJ Harper
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Episodes
Mentioned books

Feb 20, 2025 • 46min
Writing About Painful Experiences
Writing about painful experiences can be a daunting challenge, but authenticity and vulnerability are key. The hosts discuss the importance of emotional readiness and the idea of a 'healing draft' to navigate tough narratives. They critique traditional publishing practices and highlight how authors can take charge of their marketing. Personal stories intersecting with public trauma, like 9/11 and COVID-19, require sensitivity. Ultimately, the process of expressive writing offers therapeutic benefits, fostering reflection and growth.

Feb 13, 2025 • 44min
Using Advanced Readers
In this episode, Mike and AJ explain what advanced reader feedback is, how to get it, and more importantly, what to do with it. AJ shares case studies from several of her students and how they used their reader feedback to build marketing assets, hopefully to serve as inspiration to you! Mike wraps up the episode with an incredibly exciting bit of news, one that rhymes with “schmelevision.” You’ll have to listen to the end to learn what that is!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app
Books/Resources Mentioned:
I See You, by Amy Kemp
Be Good with Money, by Michelle Arpin Begina
Test Drive Your Content
AJ’s All-Access Path Membership Program
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn

Feb 6, 2025 • 50min
Using Research in Your Book
Discover how research can elevate your writing and add credibility to your narrative. The hosts celebrate young talent while discussing the importance of integrating personal experiences into storytelling. Learn about blending qualitative and quantitative research methods and the use of AI tools to enhance writing efficiency. They share insights on the strategic use of footnotes and endnotes to engage readers. Plus, explore the courage it takes to reassess ideas and the value of collaboration, all wrapped up in a humorous and engaging atmosphere!

Jan 30, 2025 • 43min
Overcoming the Second Book Slump
In this episode, AJ and Mike discuss the dreaded second book slump, also known as the sophomore slump. They get real about the fears that many published authors feel, what that fear is rooted in, and most importantly, what to do about it. (Because of course, they have a solution, and it’s nothing you’d expect!)
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Artist’s Way, by Julia Cameron
“Civil Disobedience,” by Henry David Thoreau
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn

Jan 23, 2025 • 38min
The Biggest Barrier to an Author’s Success
The hosts engage in a lively discussion about the hurdles facing aspiring authors, infused with humor and urgency. They explore how embracing uncertainty and imperfection can transform the writing journey into a growth opportunity. A funny public speaking story reveals ways to enhance audience engagement. They stress nurturing originality and the importance of confidence in creative expression. Listeners are encouraged to share unfinished ideas and take bold steps in their writing endeavors.

Jan 16, 2025 • 53min
Pivot and Discoveries
The hosts share a frustrating travel experience to illustrate the importance of adaptability in writing. They delve into personal finance strategies while discussing emotional challenges that affect relationships. Humor enhances their exploration of the disconnect between author intentions and reader interpretations. The ethics of managing emergency funds leads to engaging tales of honesty and human behavior. They reflect on childhood musical influences and the evolution of their writing process, emphasizing the need for personal connection and spontaneity in creativity.

Jan 9, 2025 • 43min
Important Safety Strategies for Authors
The hosts share a pivotal story about navigating the challenges of authorship and personal safety in the digital age. They discuss the complexities of author-fan dynamics and the psychological issues that can arise. A recent television pilot's success highlights changes in content distribution, while plans for a new entrepreneurial imprint aim to empower innovative authors. Lastly, there's a focus on community engagement and future prospects for writers, encouraging listeners to get involved and share their ideas.

Jan 2, 2025 • 57min
Turn Your Book Into a Keynote
In this episode, Mike and AJ share their vast knowledge about developing, writing, and performing keynotes based on teaching points from books they’ve written. Mike deep dives into the multiple performances he’s given over the years, how he gauges what worked with an audience and what didn’t, and how he hones his performance. AJ shares her experience as the Speech Writing Mastery Coach for HEROIC, a premier speakers' training facility. If becoming a speaker is in your plans as an author, you won’t want to miss this!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
The Referrable Speaker, by Michael Port
HEROIC Public Speaking
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn

Dec 19, 2024 • 58min
All About Derivatives
In this episode, AJ and Mike break down derivatives: what they are, who gets to write them, and how authors can avoid pitfalls with respect to the original content. With over 20 derivatives from their books, they are more than qualified to break it down! They also give an update (and a sneaky spoiler) about the book they’re currently writing together.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn

Dec 12, 2024 • 38min
Marketing Assets You Need
In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Friction, by Roger Dooley
LINGO, by Jeffrey Shaw
John DeMato, Photographer (tell him AJ sent you)
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook
LinkedIn
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
LinkedIn


