Don't Write That Book

Mike Michalowicz, AJ Harper
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Feb 20, 2025 • 46min

Writing About Painful Experiences

Writing about painful experiences can be a daunting challenge, but authenticity and vulnerability are key. The hosts discuss the importance of emotional readiness and the idea of a 'healing draft' to navigate tough narratives. They critique traditional publishing practices and highlight how authors can take charge of their marketing. Personal stories intersecting with public trauma, like 9/11 and COVID-19, require sensitivity. Ultimately, the process of expressive writing offers therapeutic benefits, fostering reflection and growth.
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Feb 13, 2025 • 44min

Using Advanced Readers

In this episode, Mike and AJ explain what advanced reader feedback is, how to get it, and more importantly, what to do with it. AJ shares case studies from several of her students and how they used their reader feedback to build marketing assets, hopefully to serve as inspiration to you! Mike wraps up the episode with an incredibly exciting bit of news, one that rhymes with “schmelevision.” You’ll have to listen to the end to learn what that is! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app Books/Resources Mentioned: I See You, by Amy Kemp Be Good with Money, by Michelle Arpin Begina Test Drive Your Content AJ’s All-Access Path Membership Program Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn
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Feb 6, 2025 • 50min

Using Research in Your Book

Discover how research can elevate your writing and add credibility to your narrative. The hosts celebrate young talent while discussing the importance of integrating personal experiences into storytelling. Learn about blending qualitative and quantitative research methods and the use of AI tools to enhance writing efficiency. They share insights on the strategic use of footnotes and endnotes to engage readers. Plus, explore the courage it takes to reassess ideas and the value of collaboration, all wrapped up in a humorous and engaging atmosphere!
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Jan 30, 2025 • 43min

Overcoming the Second Book Slump

In this episode, AJ and Mike discuss the dreaded second book slump, also known as the sophomore slump. They get real about the fears that many published authors feel, what that fear is rooted in, and most importantly, what to do about it. (Because of course, they have a solution, and it’s nothing you’d expect!) Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Artist’s Way, by Julia Cameron “Civil Disobedience,” by Henry David Thoreau Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn
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Jan 23, 2025 • 38min

The Biggest Barrier to an Author’s Success

The hosts engage in a lively discussion about the hurdles facing aspiring authors, infused with humor and urgency. They explore how embracing uncertainty and imperfection can transform the writing journey into a growth opportunity. A funny public speaking story reveals ways to enhance audience engagement. They stress nurturing originality and the importance of confidence in creative expression. Listeners are encouraged to share unfinished ideas and take bold steps in their writing endeavors.
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Jan 16, 2025 • 53min

Pivot and Discoveries

The hosts share a frustrating travel experience to illustrate the importance of adaptability in writing. They delve into personal finance strategies while discussing emotional challenges that affect relationships. Humor enhances their exploration of the disconnect between author intentions and reader interpretations. The ethics of managing emergency funds leads to engaging tales of honesty and human behavior. They reflect on childhood musical influences and the evolution of their writing process, emphasizing the need for personal connection and spontaneity in creativity.
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Jan 9, 2025 • 43min

Important Safety Strategies for Authors

The hosts share a pivotal story about navigating the challenges of authorship and personal safety in the digital age. They discuss the complexities of author-fan dynamics and the psychological issues that can arise. A recent television pilot's success highlights changes in content distribution, while plans for a new entrepreneurial imprint aim to empower innovative authors. Lastly, there's a focus on community engagement and future prospects for writers, encouraging listeners to get involved and share their ideas.
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Jan 2, 2025 • 57min

Turn Your Book Into a Keynote

In this episode, Mike and AJ share their vast knowledge about developing, writing, and performing keynotes based on teaching points from books they’ve written. Mike deep dives into the multiple performances he’s given over the years, how he gauges what worked with an audience and what didn’t, and how he hones his performance. AJ shares her experience as the Speech Writing Mastery Coach for HEROIC, a premier speakers' training facility. If becoming a speaker is in your plans as an author, you won’t want to miss this! Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: The Referrable Speaker, by Michael Port HEROIC Public Speaking Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn
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Dec 19, 2024 • 58min

All About Derivatives

In this episode, AJ and Mike break down derivatives: what they are, who gets to write them, and how authors can avoid pitfalls with respect to the original content. With over 20 derivatives from their books, they are more than qualified to break it down! They also give an update (and a sneaky spoiler) about the book they’re currently writing together. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Connect with AJ & Mike: AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn
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Dec 12, 2024 • 38min

Marketing Assets You Need

In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success. Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned: Friction, by Roger Dooley LINGO, by Jeffrey Shaw John DeMato, Photographer (tell him AJ sent you) Connect with AJ & Mike:  AJ Harper, website  Write A Must-Read   Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books   Mike’s Socials:  IG FB LinkedIn

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