In this episode, Mike and AJ not only discuss what key marketing assets are needed when promoting your book, but they also warn newbies about the harm of a cold, unprepared ask for free promotion. They detail all the elements of a top-level media and marketing kit and what you need to have on hand to ensure your book’s success.
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Friction, by Roger Dooley
LINGO, by Jeffrey Shaw
John DeMato, Photographer (tell him AJ sent you)
Connect with AJ & Mike:
AJ Harper, website
AJ’s Socials:
Mike Michalowicz, website
Mike’s Socials:


