Influential Voices of Authority

It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. Get the full details and enroll in Podcast Proftis Accelerator at www.PodcastTalentCoach.com/accelerator. YOUR PROFITABLE SYSTEM On this episode, I am going to give you the 6 steps to build a profitable podcast. Just keep in mind that it will take diligent, consistent effort to reach your goals. These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic." That's because it isn't magic. It is a system. Stop throwing things against the wall to see what sticks. Instead, Focus. Follow one course until successful. At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast. WHERE TO START Let's dive into it. There are 6 steps to build a profitable podcast. Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that? If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport. Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013. Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you. Your content helps build your authority in your niche and turn you into an influencer. Rapport and authority are critical pieces of a profitable show. But, how do you get noticed? How can you stand out in that sea of sameness? CHALLENGES The three big challenges podcasters face when building a profitable podcast are ... - They make it more complicated than it needs to be. - Coaches have a poor strategy to attract their ideal clients and make money with their podcast. - They have no mentor to show them the way and hold them accountable. They simply don't know where to start. Let's talk about how you can easily overcome those three big challenges. TOO COMPLICATED The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process. There are 6 steps to creating a profitable podcast. First, define your platform. Who you help, what you help them do and why. Next, grow your audience. Third, create great content. Next, shape that content in a way that builds trust with your audience. Then, give your listeners a resource to help them overcome their struggles. Finally, offer them additional help where they can pay you, and then convert clients. 6 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors. ATTRACT CLIENTS One of the big challenges I mentioned is many podcasters don't have a strategy to attract their ideal clients and make money with their content. Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue. In fact, ads and sponsors are the hardest way to monetize your podcast. Don't clutter your show with ads. Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors. Let me show you some reasons why sponsorships are the worst strategy you can take. First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week. Listeners are also fleeing traditional media, because there are tired of sitting through all of the ads when there were other options. Don't jump into a market that is shrinking. Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again. Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy. To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success. PODCAST PLATFORM Let's look at each of the steps. First, create your podcast platform. Who do you help, what do you help them do, and why? TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show "Conversations With TaVona Denise". She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Next, attract your audience. Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CLIENT CONVERSION Finally, step six is Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. This comes in a variety of ways. This could be a discovery call, a webinar, a long form sales video, or any other conversation. You need to find ways to have conversion conversations with your listeners if you hope to convert them to clients. IMPLEMENTATION Here is the problem... Information doesn't generate change. It is the implementation that creates transformation. The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you. What would it mean to your podcast if you had an easy way to grow your audience? What would it mean to your income if you had an easy way to connect with the big fish that were your ideal clients? I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible. Creating a profitable podcast is a challenge for many. I've been there. I get it. Let's talk about using a podcast to grow your business. You have been trying to find unique ways to build your audience and make money with your show. Over the last few minutes we've been together, I hope you have written down a few ideas on how you might create a profitable podcast and incorporate it into your marketing plan. You have the blueprint that can help you. By now, you've got to know I love helping people. You know how I communicate. You know how I teach. Let's figure out what you are doing right and find ways to do more of that. HERE IS YOUR HELP Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing. There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process. I have created a group called "The Podcast Profits Accelerator". It is designed to help you build and implement your audience growth and podcast monetization strategy. Let's build a profitable podcast for you. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Increase your impact and influence in your niche to monetize your show Build a strategy that will attract your ideal clients on a consistent basis If you want real help building and implementing this podcast profit framework, you really need to be in the Podcast Profits Accelerator. Enrollment just opened at www.PodcastTalentCoach.com/accelerator. This powerful group helps you clearly and easily grow your audience, increase your impact, and consistently attract your ideal clients. Learn the step-by-step process to reach your goals. You get coaching calls, a video library, tools, templates, support and more. 3 BONUSES BONUS: Audience Explosion Blueprint ($997 value) BONUS: Podcast Fast Blueprint ($997 value) AND BONUS: One-on-one coaching call with Erik K. Johnson ($250 value) I can't wait to see what you accomplish in your business. Get enrolled today. Get the full details and enroll at www.PodcastTalentCoach.com/accelerator.

When you conduct interviews on your podcast, how do you use those opportunities to attract clients? Interviews create wonderful podcast content. They also provide tremendous promotion for your guest. But, it is also possible for you to use those interviews to grow your own business. THE GUEST I had a coach come to me for help one time. He conducted fantastic interviews. In fact he told me, "My superpower is the cloak of invisibility. I make the guest the star." However, his podcast was not bringing clients into his business. He was getting great feedback on his amazing interviews. But, that feedback wasn't turning into business. The issue with his strategy was his superpower. I definitely want you to make the guest the star. However, you absolutely cannot wear a cloak of invisibility. If you only prop up your guest, you can't be upset when your listeners flock to your guest. We need to find other ways to ensure we build your credibility by association with your guest. Our solution was to interject more of him into the episodes. This would allow him to make his guest look great while also demonstrating his expertise. YOUR EXPERTISE WITHIN There are two ways you can incorporate more of you in the interview without taking away from your guest. You can use pieces of the interview as you teach and tell the story. Or you can demonstrate your expertise before the interview begins. Ramit Sethi weaves himself throughout his podcast "I Will Teach You To Be Rich". Ramit's episodes give you access to couples sharing the most intimate aspects of their lives as he helps them with their finances. These are real stories about love and money from behind closed doors. The conversation are actually coaching sessions with these couples. As the conversation unfolds, Ramit jumps in and out of the interview explaining what he is trying to accomplish, why he is asking particular questions, and what you should notice in the answers. Through his explainations, Ramit is demonstrating his coaching expertise and helping listeners discover the solution as well. This style of interview is a lot more editing work than a tradition interview. YOUR EXPERTISE BEFORE Your other option is to demonstrate your expertise before the conversation begins. On my podcast, I teach a bit before the interview begins. Guests don't appear on every episode of my podcast, such as this one. But when I have guests, I spend the first five or ten minutes teaching something. The interview becomes the case study for what I just taught. This style of interview episode is much easier to create, because there is less editing involved. THREE WAYS TO ATTRACT CLIENTS There are three effective ways to attract clients with interviews. You can interview clients, potential clients, or partners who can put you in front of your ideal client. Whichever you choose, be sure to leave room to demonstrate your expertise. Let's looks at each of these. CURRENT CLIENTS You can interview current clients. Shane and Jocelyn Sams do this on the Flipped Lifestyle podcast. The podcast is about how they make money online through internet business and how it lets them live a lifestyle other people can hardly imagine. Their goal is to help other families create, market, and sell digital products on the internet. Their offer is their Flipped Lifestyle membership where they help families create their own membership. On the podcast, Shane will typically interview current Flipped Lifestyle members. They discuss where the member was, how the membership helped them create their own membership, and where they are today. It is a great way to demonstrate the transformation members experience by joining. This is a great way to show your prospective clients what is possible and then inviting them to work with you. POTENTIAL CLIENTS The second way you can attract clients is by interviewing potential clients. Zoë Routh often does this on the Zoë Routh Leadership Podcast. When I first spoke to Zoë about her show, I asked her how many downloads her podcast was getting each month. She said, "I have no idea. I don't even look at that." That completely surprised me. I thought all podcasters looked at their stats at least every now and then. Zoë said, "That's not how I use my podcast." She went on to tell me that her podcast is a way to open doors to those business leaders she'd like to work with. Zoë helps businesses break down the silos that often form within companies. She helps the various departments better communicate and work together. It is hard to get a business leader on the phone to offer your services. There are gate keepers, caller ID and unreturned calls. People just have their guard up. Instead of trying to make a cold call or get a few minutes to offer what she does, Zoë reaches out to business leaders and invites them on her show. Rather than calling and asking for a few minutes of their time to show how her services could help their teams work together better, she calls and asks if they would like to be interviewed on her podcast. Who wouldn't want to be featured on a podcast? And here is the kicker. None of them ask about the size of her audience or the number of downloads she has. It's just a way to open the door and start the conversation without the threat of the sale. PARTNERS Partners is the third way to attract your ideal clients. You can interview partners who can put you in front of your ideal client. Swap inteviews with experts in your niche who complement what you do. If you help small business owners build funnels, partner with someone who helps small business owners with their finances. Web developers can partner with search engine optimization experts or graphic designers. Who serves your ideal client in a different way? Find those experts, and inverview them on your podcast. Then, get them to interview you on their show. You not only benefit from the exposure on their show. The benefit also comes by offering your listeners additional help, being a resource for the audience, and by association with more experts. SHARE IT When you have these experts on your show, make it easy for your guest to share your episode. Write the email for them. Tag them in the social post and ask them to share it. Create graphics they can share. Do everything except hit the send button for them. Even connect with their virtual assistant if they have one. The easier you can make it to share your interview with them, the more likely they will share it with their followers. When your guests share your interview, you get in front of new listeners. When these new listeners come to your show to hear the interview, get them on your email list. This will allow you to invite them to listen each time a new episode is released. CALL TO ACTION There is one thing many coaches miss when trying to attract clients on an interview episode. I hear this so often. Coaches come to me frustrated that the podcast is doing nothing to bring in new business. A review of an episode quickly reveals the problem. If you fix this, you will solve most of your issue. Most coaches struggle to attract clients with the podcast, because there is no clear call to action on the episode inviting listeners to work with the coach. So many interviews do a great job making the guest look great. The interview directs listeners to the guest's website, products and services. But many times there is no clear call to action directing listeners to the coach's website to learn how to work together. You build all of this goodwill during the interview. The guest makes you look good by association. Your content helps and serves the listener. Then you fail to close the gap. BEFORE AND AFTER Before the interview even begins, tell your listeners who you help, what you help them do, and why they would want to do it. Then, tell them how to get more of you. After the interview is over, thank you guest. Tease the next episode. Then, invite people to work with you again. Stop giving your listeners a laundry list of things to do. So many podcasts end with, "Rate and review us. Follow us on Facebook. Send me an email if you have a question. Find my resources on the website. Share this episode with a friend. Did I mention Twitter. Subscribe to my newsletter. Blah, blah, blah." Nobody will remember all of that. Get rid of it. Instead, give your listeners one, clear call to action. What is the one thing you want them to do when the episode is over? If you want clients, get them to take that first step toward your sales conversation. Where does your sales conversation happen? What is the one thing people do before they have that sales conversation? Get listeners to take that step. That's your call to action. HOW TO GET MORE CLIENTS Let me show you how to build this process. I'd like to offer you a free strategy call with me. You and I will sit down and lay out a strategy to attract your ideal clients that you can repeat again and again. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Let's talk about your image. What are you doing to make your podcast image stand out from the others? If you want to stand out in the sea of sameness in your niche, find ways to make yourself unique. When people hear your name, they need to think of something specific. That is the power of a unique podcast image and brand. IMAGE VS. BRAND The word brand is defined as "a kind or variety of something distinguished by some distinctive characteristic." Image is defined as "a representation of the external form of a person or thing in art". It is also "the general impression that a person, organization, or product presents to the public". Where brand is characteristic that tend to be more physical, image is more of an impression and representation that are more mental. To be unique, stand for something. Don't try to be all things to all people. If you try to be everything to everyone, your podcast won't have an identity. You will not have a distinct brand or image. Don't try to be all things to all people. It diminishes your brand. If you try to be everything, your podcast brand won't have an identity. FORD In 2017, Ford announced they would stop making all passenger cars except the Mustang. People simply weren't buying sedans like they did in the past. When you visit Ford.com today, there is still a pull-down menu for cars. But the only car listed is the Ford Mustang. The company is now solely focused on the pickup, SUV and crossover markets. Those are the healthy parts of their business. What Ford is really doing is focusing the brand of the company. Ford's F-series truck has been America's best-selling vehicle for the past 40 years. That is among ALL vehicles. It has also been the best-selling truck in the U.S. for over 40 years. Ford is known for trucks. The company is going all in on its brand. POSITION Brands occupy a position in the mind. McDonald's sells hamburgers. Nike is known for running shoes. Ford is known for pickup trucks. When people think of your brand, what comes to mind? How are you making your image unique from everyone else? When people see you, is your image consistent? Does it convey a message consistent with your business? Everything about you contributes to your brand. That includes your clothing, the colors in your logo, the words you choose and more. Creating an image can separate you from all other experts in your niche. Be intentional. AMY JANECE Let's get you started building your image. Amy Janece is an image consultant and stylist. She is also an international best selling author. She helps speakers, authors, coaches, and other experts discover their element and look like a million bucks so they can sell a million. When Amy works with clients to build their image, she goes beyond using basic hair, eye, and skin tone. Her goal is to help you see the masterpiece that you are, from the inside out, and help you frame it so that you shine. Most importantly, she helps you stand out from everyone else. Enjoy my conversation with image expert Amy Janece. GET STARTED WITH IMAGE Get her "3 Secrets To Look And Feel Great". You can download those at www.PodcastTalentCoach.com/3secrets. Find Amy at EmbodyYourElement.com. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success to grow your business. That step-by-step process is my Podcast Profits Framework. It consists of six steps. COACHING Before we jump into it, let me invite you to get some help building your strategy. You know how most podcasters don't make money with their show? They waste a lot of time on their podcast when it doesn't do anything to grow the business? I am a content coach. I help you build powerful, sales relationships with your podcast. If you want to try it, the process is really simple. First, we have a 30-minute conversation where we get clear on your podcast goals, what you hope to accomplish and how the podcast works into that plan. Next, we figure out where you are today, determine what you've tried in the past, and build the strategy to get you to your goals. And if you like what we've built, and you want some help implementing your strategy, I can show you what that would look like. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients through their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their podcast. Implementation of the strategy helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk. PODCAST PLATFORM Let's take a look at each of the six steps to build your podcast profits framework. Step one is your Podcast Platform. This is your foundation and your why. TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the Cool Grandpa podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well. CONTENT CREATION Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right. Sadie and Sausha created the Meathead Test Kitchen podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche. The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back. RELATIONSHIP ROADMAP Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners. Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience. STARTING STRATEGY Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy. Let me show you a case study that will show you how this works. When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business. Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening. Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words". Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders. As we worked together, our challenge was to bring that power and authority to Oscar's podcast. Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy. He could demonstrate his authority on his show and gain new clients. To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him. Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs. He has also been asked to speak to leadership teams and their organizations. His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about. CONVERTING CLIENTS Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you. HARP TEACHER Anne Sullivan began her career as a concert harpist at age twelve when she appeared twice as soloist with the Philadelphia Orchestra. A native of the Philadelphia area and a graduate of the Curtis Institute of Music, she is in demand as a recitalist, chamber musician and symphonic soloist. Her orchestral appearances have included engagements with the Baltimore Symphony, the Delaware Symphony where she was principal harpist, the Pennsylvania Chamber Orchestra, and the Chamber Orchestra of Philadelphia. In 2012, Ms. Sullivan founded Harp Mastery®, an online resource which now serves a worldwide community of harpists. Her creative approaches to teaching harp students of all ages focus on helping harpists achieve harp happiness, which she defines as "playing the music you want the way you want." Through her blogs, a podcast, online courses, challenges, live events, and proprietary coaching process, Harp Mastery® continues to empower every harpist to find fulfillment and joy in their harp playing. Learn more at harpmastery.com. Anne now uses her podcast to grow her business and connect with her students. In our conversation today, you will get many nuggets to help you in your business as well. Anne shares with us how she launched her podcast, how she uses the podcast in the business and how her first episode turned out. Enjoy my conversation with Anne Sullivan. FIND MORE Big thanks to Anne for joining us today. You can learn more about Anne and Harp Mastery at harpmastery.com. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

So many podcasters struggle to make money with their podcast. It is the primary challenge when coaches come to me for help. The thing they are missing is rapport. Building rapport is the biggest piece of the sales process. And most podcasters miss it with their podcast. On this episode, I want to help you refine your process, so you can make money with your podcast. Don't make it harder than it needs to be. STRATEGY You know how most podcasters don't make money with their show? They waste a lot of time on their podcast when it doesn't do anything to grow the business? I am a content coach. I help you build powerful, sales relationships with your podcast. If you ever want to try it, the process is really simple. First, we have a 30-minute conversation where we get clear on your podcast goals, what you hope to accomplish and how the podcast works into that plan. Next, we figure out where you are today, determine what you've tried in the past, and build the strategy to get you to your goals. And if you like what we've built, and you want some help implementing your strategy, I can show you what that would look like. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients through their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their show. Implementation of the strategy we build helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk. RAPPORT Jay Gendron has been listening to the podcast for quite some time. He wants to help women write their first draft of their book. Jay started his journey with me by listening to the podcast. He learned how I operate, what I believe and what I value. We built a relationship without even meeting. In December, Jay got on my email list when I offered my workshop. My emails continued to grow our relationship by helping Jay see what's possible. In January, Jay scheduled a call with me. He told me he pivoted his business months ago, because he wants to be a role model for his kids. Such a great purpose. On that call, Jay also told me he couldn't believe we were actually speaking in person. He had been listening to the podcast for so long, it was sureal that he was on a call with me. But one thing Jay said was most powerful. He said, "You're my podcast coach." This was the first time we were actually meeting, and we already had that powerful relationship in place. Jay has now enrolled in my Audience Explosion Blueprint coaching program. He also joined 48 Days with Dan Miller through my affiliate link when I promoted that opportunity. That is the power of your podcast. You can handle over half of the sales process before you even meet a potential client when you build your podcast properly. SALES PROCESS Rapport is the first of the 4 sales process steps. The four steps are... Build rapport Qualify your prospect Educate your prospect on your solution Overcome objections and close the sale However, each step is not equal. Many people rush to the educate step before they've spent enough time building rapport and qualifying their prospect. Let me take you through each of the four steps. BUILDING RAPPORT The first step is build rapport. This step should be 40% of your sales process. Many people believe your prospect needs to know, like and trust you. That is NOT exactly correct. Your prospect doesn't necessarily need to like you, especially if you are a consultant or coach. When selling services, your potentail client needs to respect you. She needs to know you have her best interest at heart, will tell her what she needs to hear, and help her get to her goals. The definition of rapport is "a close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well." That doesn't necessarily mean like. She needs to trust you. This is all about building rappport. Spend quality time building rapport. That is exactly what I did with Jay. Rapport is where your podcast should thrive QUALIFY Once you build rapport, you need to aualify your prospect. This is 30% of the sales process. In this step, you ensure you are right for your potential client and they are right for you. Your podcast handles much of this step as well. When you craft your content properly, your listener can see who you are, how you operate and what you believe. Most importantly, they can see how you get results for your clients. This is where they decide if you are right for them. For instance with my podcast, I show you how you can attract your clients with your podcast. You see how the implementation of your strategy helps you quickly and easily grow your revenue without the frustration, hard sales and guess work. If that is what you want and need, you know I am for you. Your podcast has now completed nearly 70% of your sales process. It is now a matter of determining which of your solutions makes most sense for your potential client. EDUCATE That leads us to step 3. You need to educate your prospect on your solution. If you have completed the first two steps, education should only be about 20% of your sales process. This step is about what you offer and how it solves the problem. However, you cannot start here before you have built rapport and qualified your listener. You can't expect your client to pay for premium products and services before they trust you. How can you offer a solution before you know the problem? Spend the right time in the first two steps before you get here. START Once you have educated your potential client on the solution that is best for her, it is time to overcome objections and get started. Sales people call this closing the sale. I prefer starting the journey. This is 10% of the sales process. STEPS TO RAPPORT Since most of your time in the sales process is spent building rapport, and your podcast can help you do that, let me show you how. There are 7 common steps to building rapport. Your podcast can complete six of these steps. AUTHENTICITY The first step is Be Yourself. Be authentic. Scott & Holly Stoner host the Wellness Compass Podcast. They provide insights on how to navigate our lives and our relationships with greater awareness and intention. On their podcast, Scott and Holly talk about their journey through life and their relationship. They share stories and connect with their listeners. The rapport is amazing. They got the same from my show before we began working together. Scott and Holly said, "We will be forever grateful for Erik's expertise and how accessible and actionable he makes his expertise. He's also just a really good guy and a lot of fun to work with." Being yourself builds rapport through your podcast. FIRST IMPRESSION The next step to building rapport is making a good first impression. Craft a solid introduction and remember names of your potential clients. Everybody loves the sound of their own name. Use those names on your show often. When Dave Jackson of the School of Podcasting is interviewed on another podcast, he always gives a shout out to the show and plays a clip on his podcast. Imagine how easy it is for Dave to land interviews. Podcasters know they will get that reciprical promotion for interviewing a great guest. Plus, they love hearing Dave mention their name on his show. LISTEN Step three is actively listen. When you listen to others, you show your potential client that you have their best interest at heart. You show that you are truly interested in what they have to say. You can demonstrate this on your show when you interview your clients and prospects. Be a good listener. ENGAGE Step four is asking engaging questions and showing interest. This is similar to step three. Asking engaging questions gets your prospects to think and helps you determine the exact solution they need. They help you build the solution. EMPATHY Step five is showing empathy. Relate to your potential client. TaVona Denise hosts Conversations With TaVona Denise. When TaVona transitioned out of nursing into entrepreneurship, she had many other nurses coming to her to learn how she did it. She could relate to each of them. This is when TaVona really found her niche. She now helps those businesswomen launch their next big thing. TaVona has been there and done that. She is able to show true empathy. TaVona used an episode to promote a summit she hosted. She told me the reason the summit was such a big success, was because she used the podcast to promote it. When we worked together, TaVona said what she loved most about working with me is how organized I am. More importantly, she loved that I also helped her when she had her freak out moments. I empathized. COMMONALITY Step six is common ground. TaVona did a great job here as well. It says I am just like you. She demonstrated that she had been there and done that. She and her tribe traveled common ground. Tell your story on your podcast, and show your potential clients that you are just like them. BODY LANGUAGE Step seven is a bit more difficult to accomplish on your podcast. This step to building rapport is body language. Paying attention to body language is critical in building rapport. However, you can't see it when you're listening to a podcast. Therefore, you need to be careful with your intonation, inflection and word selection. How you say it and who you are being when you say it is more important than what you say. WHAT'S NEXT There are the 7 steps to building rapport with your podcast. Now it is time to get started. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients with their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their show. Implementation of the strategy we buld helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk.

Referrals are such a powerful way to land clients. If you've read "The Prosperous Coach" by Rich Litvin and Steve Chandler or listened to the Referral Marketing Guru podcast with Michael Griffiths, you know what referrals can do for your business. Though referrals are powerful, they aren't the only way to leverage an endorsement for your business. There are many other ways to use the influence of others to attract your ideal clients. On this episode, I want to give you 9 different ways to benefit from the influence of others to fill your pipeline with your ideal prospects. IDEAL CLIENTS Before you can attract your ideal clients, you need to know who they are and where you can find them. Grab my Ideal Listener Development worksheet to get a clear idea of whom we are attracting. Download it at www.PodcastTalentCoach.com/listener. Who is your ideal client? What do you love about working with them? Which influencers already have the attention of your ideal client? You can't hit a target you can't see. Complete the Listener Development Worksheet to get the answers to these questions and more. It will help you find your clients. GROWTH EQUATION There are two sides of the equation to grow your audience. You need to get new listeners. Then, you need to keep your current listeners coming back episode after episode. If you only focus on attracting new listeners, it is like putting water in a bucket with holes in the bottom. The bucket will never fill. It won't matter how much you add, because it is leaking out as fast as you add it. What are you doing to keep your listeners pushing play? KEEP THEM There are three things you can do to keep listeners coming back again and again. First, effectively tease the next episode at the end of each show. Don't simply promote the next episode. Create some anticipation. Make them want to come back for your amazing content. Think movie trailer. Get your listeners to say, "I gotta hear that." Next, email your list each time you release a new episode. Again, effectively tease the content by creating some intrigue. Saying, "We interview Bob Smith" isn't nearly enough to get people to listen. Open a loop that can only be closed by listening to the episode. Hint at something in the episode. "This week, Bob Smith tells us how he turned his hobby into a million-dollar business." Finally, post your new episode on social media each time you release. Let your followers know there is new content available. THE CHALLENGE When coaches come to me for help, they are typically struggling to grow the audience and monetize their show. I first ask, "How are you promoting the show?" The typical response is posting on social media and emailing the list. I definitely want you to keep doing that. But as we saw earlier, that is only half of the equation. How are you getting in front of people who aren't aware of you? Now that you've defined your ideal client, you know what influencers have your ideal client in their audiences. So, let's get in front of them. Here are 9 ways to get new listeners. REFERRALS Direct referrals are probably the most powerful. When someone you know recommends you to someone else, the weight that recommendation carries is immense. A guy in my mastermind just referred two people to me. When I talked with the first, he said he has heard great things about me and my knowledge. You can't buy advertising that powerful. The trust is built in. When a referral comes your way, you are already 2 steps down the sales path with your prospective client. Who can refer you? MASTERMIND The second way to get clients is through masterminds. This doesn't necessarily need to be your mastermind. You can speak to other masterminds. These groups are typically looking for speakers. My last client came from speaking to a mastermind. I am in a high-end group of movers and shakers. One of the women in that group runs a mastermind of speakers. She invited me to speak to the group. That particular gathering had 6 people present. One of those members became a high-end client for me. Masterminds are filled with people who understand the value of investing in resources that will help them. That's the magic of tapping into masterminds. SUMMITS The next resource you can tap into is summits. Summits are like online conferences. These online events are typically multi-day affairs. Most are between 3 and 5 days long with 6 or 8 speakers a day. Because there are so many speakers, the title of your presentation really needs to stand out in order to get people to show up for you. There may not be many people present for your talk. But, you don't need many to land a client. You can also benefit in the long run if the host is recording the presentations for VIP attendees. I'll speak at any summit. I love presenting, so it isn't a big deal. It is convenient and easy when it is online. Many summit hosts know I can be available at the last minute, so they will call me if a speaker backs out. Even if the summit topic isn't perfect for me, showing up at the last minute gets me in the good graces of the host and gives me practice with my presentation. Never turn down the opportunity to get on a mic. EVENTS The fourth way to get in front of new clients is appearing at events. There are a variety of event options. You can present at networking events. Conferences are always looking for great speakers. Companies and organizations will often hold events that need speakers. I have landed a few clients speaking at networking events. But more importantly, I've connected with influencers during these events who can put me in front of my ideal clients. Find events where your influencers congregate. GROUPS The next idea you can use is groups. This includes both groups you're in and other groups like civic organizations. One of my recent clients is a member of a training and coaching group I am in. The trainer asks us a lot of questions. So naturally, other members of the group learn what I do and how I operate. We practice making our offer in the group. Other members get to know me and understand the value I deliver my clients. In nearly every group I am in, somebody will say, "Erik, we need to talk. I need exactly what you have." Be proud of what you offer, and help others every chance you can. Don't sell. Offer help and guidance. The clients will come. PODCASTS The sixth idea is most effective to grow your audience. Get on other podcasts. I know it sounds obvious. Podcast listeners listen to podcasts. If you want to attract podcast listeners, go where they are. Sure, it sounds logical. But, are you doing it? Find podcasts that attract your ideal client. It doesn't necessarily need to be in your niche. If you're a weight loss podcast, find an exercise podcast. If you're a podcast about launching businesses, find an accounting podcast. Same audience, different topic. ASSOCIATIONS Next, find association meetings. Many professionals belong to associations. Speakers, doctors, broadcasters, unions. The association has money to hire you as a speaker. The members have money to hire you as a coach. If you work closely with a profession or specific niche, find an association around that niche. Offer to speak at their meeting. Maybe you can sponsor their fundraiser. Partner with them around their favorite charity. Promote their membership drive. There are many ways associations can put you in front of their members. NEWSLETTERS The eighth way to get in front of new clients is by appearing in newsletters. Every niche has newletters. Offer to write for the newsletter. Advertise in it. Be an expert and resource for their articles. I once wrote a regular article for the New Media Expo blog and newsleter. This is how Dave Jackson over at the School of Podcasting discovered me and we became friends. That was 10 years ago. Appearing in a newsletter will give you credibility by association. People see you in print and you automatically have authority. Where can you be a guest contributor? FACEBOOK GROUPS Finally, use Facebook lives. Reach out to the owners of the groups you're in. See if they will host you. Add value when you are in there. Don't just sell. Marc Mawhinney runs the Coaching Jungle Facebook group. There are around 25,000 people in that group. Marc will often host Facebook lives with his JV partners in his Facebook group. How would you like to be in front of 25,000 people in your niche? That's the power of Facebook lives in these groups. You need to be good. And, you need to offer a ton of value for the owner to be willing to put you in the group. ATTRACT CLIENTS Make the most of your appearance with any of these ideas. Many people are surprised when I tell them to offer a lead magnet to the audience rather than inviting them to listen to the podcast. If people come to your podcast and listen without subscribing, and they never come back, they are gone forever. You have no way to contact them again. When you offer a free resource to get people on your mailing list, you can invite them to listen to your podcast each time you release a new episode. You can email them for every episode until they unsubscribe. Once they are on your list, nurture your list and convert them clients. WORKSHOP Have you seen my latest workshop? It is coming up soon. This is where we roll up our sleeves and build your strategy. You can see the full details at www.PodcastTalentCoach.com/workshop. If you're ready to go to the next level, you gotta check this out. It may be just what you need to bring your strategy to life. This isn't some empty webinar. We play full out and get things done. Give it a look and see what you think. You can see all of the details at www.PodcastTalentCoach.com/workshop. I look forward to seeing you there.

So, you want to make money with your podcast. Why? I know that sounds like a crazy question. Who doesn't want more money? Dig a little deeper. What is really driving your desire? What would more money do for your business, your family, your mission and your life? How could a successful strategy that helps you consistently make money with your show change your life? Let's look 5 years down the road. Imagine what you can accomplish in 60 months if you know where you're going and have a plan to follow. Can you see it? Can you see how your life is different? That's why you want to make money. It isn't the money. It's all about the transformation in your life that the money makes possible. One of my clients told me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." Money makes the mission possible. What would that feel like if that transformation came to life 5 years from now? How great would it be to be clear on your actions and relieving all that stress? You know you have the expertise to change lives. Your success is just a matter of getting in front of your ideal clients. That is the power of an effective podcast strategy. I'm going to show you the four steps to make money with your podcast. If you are struggling, your strategy probably has a hole in one of these areas. ACCELERATOR Let me offer you some help buiding, fixing and implementing your strategy to make money with your podcast. Enrollment for my Podcast Profits Accelerator is open. This group coaching program will help you identify the holes in your monetization strategy. Then, it will help you implement your strategy effectively. Are you ready to get serious about growing your podcast? I created "The Podcast Profits Accelerator" the leverage the power of the mastermind. The group is designed to help you build and implement your audience growth and podcast monetization strategy combining my 35 years in radio, my decade helping podcasters, and the power of the collective group. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Leverage your audience and authority in your niche to make money your show Build a strategy that will attract your ideal clients on a consistent basis WHAT YOU GET In the Podcast Profits Accelerator you get: 2 live, online group calls each month with Erik K. Johnson to grow and monetize my podcast ($2,328 Annual Value) Access to the recordings of the live, online group calls with Erik K. Johnson to revisit anytime you would like ($1,497 Annual Value) Access to the full Podcast Profits video library to help you build your monetization strategy ($1,997 value) Invitations to all Podcast Profits Bootcamps and Workshops ($5,964 Annual value) Access to Podcast Profits Accelerator Support Group to ask your questions and get feedback and support to successfully create a profitable podcast ($997 Annual Value) Access to a comprehensive toolkit containing worksheets, templates, checklists and other tools to show you how to organize your audience growth blueprint, execute your monetization plan in just a few minutes a day, and massively increase your downloads. ($497 Annual Value) An onboarding call to walk you through the entire membership to ensure you hit the ground running. ($397 Value) Total value: $13,677. BONUSES I also want to give you a few bonuses to make it even easier. Bonus #1: Audience Explosion Blueprint course ($997 retail value) Audience Explosion Blueprint is a 6-week program with live calls, an online portal with templates and worksheets, membership in a private group, and another one-on-one call with me. The course is designed to grow your audience in 6 weeks or less. This program has a value over $6,000. You get it for free and my gift. If you don't have a podcast yet, let's get you started. Bonus #2: Podcast Fast Blueprint course ($997 retail Value) As a bonus, you will get my Podcast Fast Blueprint program to launch your podcast in 30 days. I walk you step-by-step to your launch your show. The Podcast Fast Blueprint program is a 6-week program with live calls, an online portal with templates and worksheets, membership in a private group, and another one-on-one call with me. This has a value over $6,000. You get it for free and my gift. One more bonus for you. What if you go through Podcast Fast Blueprint, Audience Explosion Blueprint, the Podcast Profits Accelerator calls and the Podcast Profits Accelerator portal, but you still have questions unique to your situation? Let me give you more help. Bonus #3: A one-on-one call with Erik K. Johnson You can enroll today at www.PodcastTalentCoach.com/accelerator. YOUR MARKET There are a few things you need to remember when you are working to make money with your podcast. First, you make money WITH your podcast and not FROM your podcast. Your podcast isn't a revenue generator. Instead of ads and sponsorships, make money with your podcast by promoting your products, your services, or affiliate products and services. Next, don't only sell. If you are only selling on your podcast and not building rapport and relationships, or worse yet you have no client strategy at all, you're are wasting your time. Only 3% of your market is buying today. A fraction of your target market is actively looking to make a purchase right now. Another 7% could possibly be convinced they need it now. For 10% of your audience, the time isn't right. The next 10% don't believe they need it based on the info the currently have. They need more education. Your final 10% may never buy. They may be a user of different brand or have different needs. If you are spending all of your time closing, you are missing 97% of your target market. Even you convince that 7% that could be sold, 90% of your audience isn't looking to buy right now. You are missing a huge opportunity. SELLING TO MAKE MONEY There are four steps to make money your podcast. If you are not monetizing your show, you probably have a hole in one of these four areas. First, what are you selling? To make money with your podcast, you need to have something to sell. Mary Elaine is host of Caregiver Cast. She helps women who are trying to care for their family and their aging parent at the same time. When Mary Elaine came to me for coaching, she had a conference. However, she had no offer coming from it. She was getting her audience to an amazing conference, but it ended there. To help her make money with her podcast, we built a membership and coaching program. Mary Elaine now leads people from her podcast to the conference and into the membership. Have something to sell. CONVERSATIONS Once you have something to sell, the next step getting people to buy. Where do your sales conversations happen? Where do you make your offer? TaVona Denise is the host of Conversations With TaVona Denise. She helps women entrepreneurs launch their next big thing. After we launched her podcast, she began using it to invite women to her events. TaVona recently used an episode to promote a summit she was hosting. She told me she believes the reason the summit was such a big success, was because she used the podcast to promote it. Where Mary Elaine is having sales conversations at her conference, TaVona is having sales conversations at her summit. Conversations can happen anywhere. You just need a strategy. TaVona told me that the one thing she loved most about working with me is how organized the program is. It isn't a haphazard, thrown-together coaching program. You learn things in a step-by-step format. GET THEM THERE If you have something to sell and you know where your sales conversations happen, your hole may be getting people to show up. That is step three. How are you getting people to your sales conversation? Rocky Lalvani is the host of Profit Answer Man. He is an amazing business coach trained in Mike Michalowicz's Profit First system. To get people to his sales conversation, Rocky has a great website at ProfitComesFirst.com. He offers two free chapters of Mike's book and a free, 15 minute phone call to learn about how putting profit first can make a difference in your business. The free chapters of the book lead people to the website where he registers entrepreneurs for the free call. Rocky says, "While most people focus on equipment Erik focuses on the listener and how you can serve them. Most podcasters miss this essential part of the process." That's the key. Serve people. Help them solve a problem. Get them to your sales conversation. YOUR CONTENT Once you've shored up the first three holes, what content are you creating to build relationships and create demand for that conversation? Scott & Holly Stoner host the Wellness Compass Podcast. They have an amazing foundation. Their goal is to provide insights on how to navigate our lives and our relationships with greater awareness and intention. The two came to me to help connect the podcast to the Wellness Compass Initiative. They hired me before they launched their podcast, because they knew I could steer them toward success from the first episode, which is exactly what we did. We worked to build the podcast on a solid foundation that created content leading their listener to their resources. The show is built on content that creates a desire for their free resources. Those resources lead to their programs. You need a process. YOUR HOLES If you are struggling to make money with your podcast, your strategy probably has a hole in one of these areas. Tighten up your strategy. Money makes the mission possible. You know you have the expertise to change lives. Adding money to your plan is like pouring gas on the fire. Your success is just a matter of getting in front of more of your ideal clients. When you build an effective podcast strategy, you attract the right people who want your help to transform their lives. What would it feel like if that transformation came to life for you and your podcast? Imagine how it would reduce all that stress, remove the struggles trying to determine what to do next, and consistenly attracting your ideal clients and making money with your show. JOIN US Come join us and implement your powerful strategy. The Podcast Profits Accelerator coaching program will help you identify the holes in your monetization strategy. Then, it will help you implement your strategy effectively to make money with your podcast and leave your mark on the world. Are you ready to get serious about growing your podcast? The group is designed to help you build and implement your audience growth and podcast monetization strategy combining my 35 years in radio, my decade helping podcasters, and the power of the collective group. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Leverage your audience and authority in your niche to make money your show Build a strategy that will attract your ideal clients on a consistent basis Get all the details at www.PodcastTalentCoach.com/accelerator. I look forward to seeing you on our next call.

I recently held an "ask me anything" session to answer your podcast questions. And, you didn't let me down. So many great questions. On this episode, I want to share that session with you. Here are a few of the questions we answer. ROSIE I've recently seen podcasts rereleasing old episodes. Is this a good way to get old content heard by new subscribers or does it risk loyal listeners feeling a bit cheated? FREDERICA I have been running my book-ish podcast from February but because of work/life/exams, I had to take a break in October. I'd like to get back to it however as the first few months were a bit underwhelming in terms of reach (I really loved doing it though) and I'd really like to give it a push. In terms of re-launching, do you have any tips or does/don'ts to share? Do you think it's too long a time without posting anything? CHRIS Do you pay guests? Is it something you've thought about? What do you think? SOPHIA What was your process for finding an editor? I'd like to make sure I get fair rates and weed out people who don't care about doing a good job. You can see my editing packages at www.PodcastTalentCoach.com/editing. EMMANUEL I'd like to ask how you find inspiration for your next podcast episode ideas. Does this come naturally to you? Or you mostly listen to other podcasters for inspiration? My podcast show prep worksheet will help you with this one. Get that for free at http://www.PodcastTalentCoach.com/prep. HEATHER Any suggestions on how to get on others podcasts to help folks and promote my podcast? CLAIRE I left my podcast microphones behind when I moved — what's a good budget-but-still-decent option these days? Is the Blue Yeti still one of the best? SHARAN How can I reduce echo in the room or reduce sound from outside the room while recording? HELP This episode is packed full of resources. I think I have a resource for nearly every question. If you have a question for the show, you can send it to coach (at) podcasttalentcoach.com. Enjoy the episode and let me know how I can help. COACHING If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Writing a book using your podcast is a great opportunity to grow your influence and share your message. You are creating pages of content every week with your show that can be easily repurposed into a book. LAUNCH If you haven't launched your podcast yet, my next workshop will help you launch in 30 days. There are 6 steps to launch your podcast. Define your purpose Define your program Define your platform Produce your podcast Promote your podcast Profit from your podcast We are going to develop your plan to move through each of these steps during the FREE "How to Launch Your Podcast in 30 Days or Less to Attract Your Ideal Clients" Workshop. You can get details at www.PodcastTalentCoach.com/workshop. This isn't a typical, empty webinar. This is a 3-hour workshop where we roll up our sleeves and help you get started launching your podcast. During this event, you will get things done. It is free and happens Saturday, January 7th. Will this be the year you launch your podcast? Don't let another year pass you by wishing you had started. Come join us for this free workshop. Get full details at www.PodcastTalentCoach.com/workshop. If you have launched but have a friend who is saying "someday", please send them this information. Now is a great time to get started. Let's make it happen. I can't wait to see you there. YOUR BOOK There are a variety of reasons to write a book. A book adds to your authority, because you'll have a professional piece of work that you've created. It can help you grow your business by sharing your message and bringing people into your funnel. You'll be able to land coaching clients when prospects can read about your process. Writing a book will help you better understand yourself and your process. Organizing your book will force you to get clear on who you help, what you help them do and why. A book allows you to share your message and information in another format. Different people enjoy different media. Some like audio. Some like video. Others like the written word. A book allows you to repurpose your content. When you write a book, you also further establish yourself as an expert in your niche. A book give you credibility. REPURPOSE YOUR CONTENT When you repurpose your content, you maximize your time by making the content you create work harder for you. Using content in a variety of places saves both time and money. Repurposing allows you to reach more people in more places. It also gives you more time to work with clients and grow your business. If you're looking for an SEO boost by repurposing, don't simply copy and paste. Change the content, so search engines aren't seeing the same thing. Duplicate content is penalized by search engines. Variety is seen as valuable. Therefore, search engines are more likely to recommend it. WHERE DO YOU START So where do you start repurposing your content and turning it into your book? Repurposing your show notes is a quick and easy way to create your book. Unfortunately, it isn't as easy as pasting the notes together and calling it a book. To be successful, you need to understand how to structure your book, create a logical flow of the content, and market the book to ensure you have an audience. You can spend all of your time trying to figure it out on your own. Or, you can find an expert who is a master at the process. JENNIFER HARSHMAN My good friend Jennifer Harshman joins us on the show today to give you a head start. She is an upbeat overcomer, language lover, and agency owner. Jennifer Harshman taught herself to read and write when she was just three years old and hasn't stopped, consuming nearly 19,000 books so far. She began editing professionally in 1992, polishing more than 200 books and 30 million words since. If you want to write a book, this episode is packed with the information you need. Jennifer's program is called Your Book Bakery and helps you get your book edited and published with excellence and ease. In the spring of 2022, her students started calling her The Book Baker, and it spread from there. As Robert Frost said, "Way leads on to way." When our purpose is to serve and we're open to the opportunities in front of us, great things happen. Now is your time. Enjoy my conversation with Jennifer Harshman. RESOURCES Are you ready to write your book? You can find the link to Jennifer Harshman at www.PodcastTalentCoach.com/WriteYourBook. If you haven't launched your podcast yet, or you know somebody who want to quickly and easily launch a podcast, you can find details on my latest free workshop "How to Launch Your Podcast in 30 Days or Less to Attract Your Ideal Clients" at www.PodcastTalentCoach.com/workshop. Thanks for being part of this great community. The past year has been amazing as we discussed on the episode last week. Everything that has happened in my business and podcast this year is due to the support you've given me. Thanks for that. Until next week, remember to always tell the truth, always make it matter and always have fun.

It was an amazing year for Podcast Talent Coach. And, I want to thank you for all of the support. It is my hope that this show and my content helped you reach a few of your goals. It is important that we take time to reflect on the great things in our lives. While I was traveling over the past week, I did just that. TAKE FOCUSED ACTION THIS YEAR What I realized is that focused action makes a big difference. In September, I began following a new coach. He put me on a journey to specifically follow up with those I've talked with over the year. I set out to serve these people and continue the conversation we began. I delivered content and resources that I felt could help each of them individually. There was no sell or ask. It was just service. Rather than approaching it with what I wanted, I went back and reviewed those original conversations. Then, I sent each of them something that would help with the challenge we discussed. Some of those led to additional calls. Others were just notes of thanks. Either way, it was focused action to help more coaches. Over this past year, I had 60 strategy calls with various coaches and podcasters. However, 25 of those calls have come in the last 8 week, because I was intentional. What I accomplished in the first 10 months of the year was nearly matched in the last 2. Those calls have also led to $10k in the bank and another $50k potentially coming right after the first of the year. That is what intentional action can do for your business. MY LATEST JOURNEY If you have been following me on the Podcast Talent Coach Facebook page, I've been keeping you up to date on my journey to earn $100K in 100 days. Each day, I share what I've learned, what I've tried, what has worked and what didn't happen as I had planned. It has been fun. We are a little over halfway through the journey. Many entrepreneurs take December off. They think people aren't doing business or making buying decisions around the holidays. This month has been huge for me. It has turned this year on its head. I have built new packages for clients. Opportunities to speak to a variety of groups have come my way. The way the tail end of the year has come together, I am excited to see what January will bring. WORKSHOPS IN THE NEW YEAR On January 7, I'm holding a free workshop called "How To Launch Your Podcast In 30 Days To Attract Your Ideal Clients." If you haven't launched your show yet, you can register for the workshop at www.PodcastTalentCoach.com/workshop. I am currently enrolling podcasters into Audience Explosion Blueprint. We talked about that on the last episode. You can find details on Audience Explosion Blueprint at www.PodcastTalentCoach.com/audience. That deal is going away very soon. NEW CONNECTIONS 2022 also brought a lot of new connections and opportunities. Dan Miller invited me to be the Dean of Podcasting for the 48 Days Eagles community. It is such an honor. While serving in the 48 Days Eagles community, I conducted two Eagles Nests. Those are free mini-courses where I teach about podcasting for a group. I also lead one Dean Intensive. That was a higher level group. Get details on 48 Days Eagles open house at www.PodcastTalentCoach.com/48days. Iman Aghay invited me to be a coach at Collaborate. That is my favorite joint venture event. It was an absolute honor to be part of that. Over the year, I was involved in 15 different giveaways. I presented on 3 different summits or masterminds. My courses were included in 3 bundles. My email list grew by 2,222 over the year. I truly believe that growth was due to my intentional, focused action. A YEAR OF PODCAST GROWTH The podcast grew as well. This podcast was a solo show for the first 275 episodes. Slowly, I began to invite select guests to be interviewed on the podcast. The purpose of this show is to give you the help you need to grow your audience and fill your coaching program with your ideal clients. Over the past year, I interviewed 25 people for the show. The results show you like both the solo shows and the interviews. The top 11 episodes of the past year consist of 6 interviews and 5 solo episodes. The difference in downloads between #1 and #11 is only 46 downloads. It has been pretty consistent with the big episodes. Here are the Top 11 episodes of Podcast Talent Coach in 2022: #11 – HELPING KAREN ROBINSON WITH HER PODCAST PROCESS – PTC 369 There are three things you can do to improve your podcast process. I want to help you with that on this episode. Then, we will talk with Karen Robinson of the Heal Thrive Dream podcast and help her refine her process to grow her impact and business. You can listen to the episode at www.podcastTalentCoach.com/ptc369. #10 – 12 WAYS TO GROW YOUR AUDIENCE – PTC 399 There are many ways to increase your downloads. On this episode, you will discover 12 ways to grow your audience. Grab a pen and paper to take some notes. You don't need to use all of these. But you will need to select a few and take action. You can listen to the episode at www.podcastTalentCoach.com/ptc399. #9 – GROWING RELATIONSHIPS WITH GRAHAM SOLOMON – PTC 378 There are many strategies to monetize your podcast. Using your podcast to grow relationships is one of those strategies. It is also one that is often overlooked. There are four types of relationships you can grow with your show. On this episode, we review the four types. We also coach Graham Solomon about using his podcast to build relationships for his real estate business. You can listen to the episode at www.podcastTalentCoach.com/ptc378. #8 – WE HAVE COHOSTS WITH DIFFERENT GOALS – PTC 376 On this episode, we answer listener questions. These include cohosts with different goals, a podcaster who wants to pivot, recording remote interviews and more. We will hit as many as we can over 30 minutes. You can listen to the episode at www.podcastTalentCoach.com/ptc376. #7 – WHY IT TOOK ME 8 YEARS TO LAUNCH – PTC 368 All great journeys begin with the first step. Unfortunately with my podcast, it took me 8 years before I took that first step. I want to see you find success much quicker. We talk about it on this episode. You can listen to the episode at www.podcastTalentCoach.com/ptc368. #6 – FIND TIME FOR YOUR PODCAST – PTC 372 When you are an entrepreneur, you have many responsibilities and demands of your time. How do you find time each week to create a podcast? Planning and scheduling is critical to keep all of your plates in the air. To find time to produce an episode each week, you need to be organized and follow your calendar. There are three tips you can use to make your week more efficient. We review all 3 on this episode. The pandemic hit right as Robin Fejes was considering a podcast launch. We also talk to her on this episode to lay out a launch plan. How can she find time in the week? Where can she get tech help? How can she use her podcast to drive her non-profit? We cover it all. You can listen to the episode at www.podcastTalentCoach.com/ptc372. #5 – HELPING CHRIS LEWIS GROW DADS WITH DAUGHTERS – PTC 377 Chris Lewis has been in podcasting for years. He has produced the Dads With Daughters Podcast since 2020. However, the podcast has hit that growth plateau so many of us face in our journey. On this podcast episode, we help Chris grow the audience and impact of his Dads with Daughters podcast. I also give you a quick peek at the Podcast Profits Accelerator. You can listen to the episode at www.podcastTalentCoach.com/ptc377. #4 – CREATING COACHING CLIENTS – PTC 385 On this episode, I give you five podcasting strategies that will help you attract high-ticket coaching clients for your business. We also help Nena Hart decide which would be the best structure for her show to allow her to attract the nurses she can help with her coaching. Nena Hart is a member of my Podcast Fast Blueprint program. As she launches her show, she wants to ensure she has built the right foundation to attract her ideal coaching clients. She has come to me to help her structure her show and content to make sure she is headed in the right direction. If you are using your podcast to attract your ideal coaching clients, you're going to love this interview. It is packed with tips to build a strategy that turns listeners into coaching clients. Big thanks to Nena for allowing me to share this coaching session with you. You can listen to the episode at www.podcastTalentCoach.com/ptc385. #3 – IDENTIFY YOUR IDEAL LISTENER – PTC 374 In this episode, you get one of the sessions from my Podcast Profits Bootcamp. Here, we help you identify your ideal listener. Then, you will learn how to use that ideal listener when you build your content and drive your business. You can't hit a target you cannot see. How can you expect to attract your ideal listeners and grow your audience if you haven't identified that individual? Learn how in this episode. You can listen to the episode at www.podcastTalentCoach.com/ptc374. #2 – PODCAST GROWTH RESOURCES – PTC 373 On this episode, I have five podcast growth resources for you. These vary from hosting services to selling your services. Best of all, you can save money by using my affiliate link. A great way to grow is by connecting with other experts who are already have your ideal listener in their audience. If that expert has the attention of the client you are trying to attract, creating a partnership is a powerful way to grow. Surrounding yourself with other people on a journey similar to yours is a great way to learn and be find accountability. Once you have your ideal client in your audience, you need to create a sales process with the right tools. I want to help you with all of these steps on this episode. You can listen to the episode at www.podcastTalentCoach.com/ptc373. #1 – BUILDING YOUR STRATEGY – PTC 371 Nikki says she only has so much time and energy in the week. Can you relate? She is just not sure if a podcast makes sense for her and her business. She needs to decide whether to pursue a podcast right now. On this episode, we help Nikki get clear on her strategy and see how a podcast can help her grow her business. You can listen to the episode at www.podcastTalentCoach.com/ptc371. REVIEW YOUR YEAR Take time to review your amazing year. You'll be surprised at the things you uncover. Then as you plan 2023, be sure to take focused, intentional action. You will love the results. And, I would love to help you build your strategy for the next year. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.