Unique Podcast Business – PTC 426

To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success to grow your business.

That step-by-step process is my Podcast Profits Framework. It consists of six steps.

COACHING

Before we jump into it, let me invite you to get some help building your strategy.

You know how most podcasters don't make money with their show? They waste a lot of time on their podcast when it doesn't do anything to grow the business?

I am a content coach. I help you build powerful, sales relationships with your podcast.

If you want to try it, the process is really simple.

First, we have a 30-minute conversation where we get clear on your podcast goals, what you hope to accomplish and how the podcast works into that plan.

Next, we figure out where you are today, determine what you've tried in the past, and build the strategy to get you to your goals.

And if you like what we've built, and you want some help implementing your strategy, I can show you what that would look like.

You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals.

My clients enjoy the freedom, success and financial gain by attracting clients through their podcast.

They free up their time and relax with a real strategy to consistently and easily attract clients with their podcast.

Implementation of the strategy helps them quickly and easily grow their revenue without the frustration, hard sales and guess work.

I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk.

PODCAST PLATFORM

Let's take a look at each of the six steps to build your podcast profits framework.

Step one is your Podcast Platform. This is your foundation and your why.

TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career.

Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses.

AUDIENCE ATTRACTION

Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement.

You want to find influencers who are already speaking to your ideal clients and partner with them.

Greg Payne is the host of the Cool Grandpa podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854.

When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well.

CONTENT CREATION

Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right.

Sadie and Sausha created the Meathead Test Kitchen podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche.

The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back.

RELATIONSHIP ROADMAP

Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners.

Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience.

STARTING STRATEGY

Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy.

Let me show you a case study that will show you how this works.

When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.

Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.

Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words".

Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders.

As we worked together, our challenge was to bring that power and authority to Oscar's podcast.

Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.

He could demonstrate his authority on his show and gain new clients.

To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him.

Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs. He has also been asked to speak to leadership teams and their organizations.

His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.

CONVERTING CLIENTS

Finally, step six is creating your Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you.

HARP TEACHER

Anne Sullivan began her career as a concert harpist at age twelve when she appeared twice as soloist with the Philadelphia Orchestra.

A native of the Philadelphia area and a graduate of the Curtis Institute of Music, she is in demand as a recitalist, chamber musician and symphonic soloist.

Her orchestral appearances have included engagements with the Baltimore Symphony, the Delaware Symphony where she was principal harpist, the Pennsylvania Chamber Orchestra, and the Chamber Orchestra of Philadelphia.

In 2012, Ms. Sullivan founded Harp Mastery®, an online resource which now serves a worldwide community of harpists.

Her creative approaches to teaching harp students of all ages focus on helping harpists achieve harp happiness, which she defines as "playing the music you want the way you want."

Through her blogs, a podcast, online courses, challenges, live events, and proprietary coaching process, Harp Mastery® continues to empower every harpist to find fulfillment and joy in their harp playing. Learn more at harpmastery.com.

Anne now uses her podcast to grow her business and connect with her students.

In our conversation today, you will get many nuggets to help you in your business as well.

Anne shares with us how she launched her podcast, how she uses the podcast in the business and how her first episode turned out.

Enjoy my conversation with Anne Sullivan.

FIND MORE

Big thanks to Anne for joining us today. You can learn more about Anne and Harp Mastery at harpmastery.com.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.