6 Steps To Profitable Podcasting – PTC 429

It sounds so easy. So, why is it so difficult to create a profitable podcast?

The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand.

However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system.

Get the full details and enroll in Podcast Proftis Accelerator at www.PodcastTalentCoach.com/accelerator.

YOUR PROFITABLE SYSTEM

On this episode, I am going to give you the 6 steps to build a profitable podcast.

Just keep in mind that it will take diligent, consistent effort to reach your goals.

These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic."

That's because it isn't magic. It is a system.

Stop throwing things against the wall to see what sticks. Instead, Focus.

Follow one course until successful.

At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast.

WHERE TO START

Let's dive into it.

There are 6 steps to build a profitable podcast.

Your podcast allows you a great opportunity to demonstrate your authority while talking about a topic that you love. How great is that?

If you structure the focus of your podcast properly, it can be an amazing tool to drive your business and generate revenue by building rapport.

Using what I learned attaining my Masters in Business Administration, I have spent the last 30 years in radio refining how to create effective marketing campaigns to attract listeners and clients alike. I have used those skills to teach podcasters how to do the same since 2013.

Publishing a podcast is a powerful way to let your potential clients to get to know, like and trust you.

Your content helps build your authority in your niche and turn you into an influencer.

Rapport and authority are critical pieces of a profitable show.

But, how do you get noticed? How can you stand out in that sea of sameness?

CHALLENGES

The three big challenges podcasters face when building a profitable podcast are ...

- They make it more complicated than it needs to be.

- Coaches have a poor strategy to attract their ideal clients and make money with their podcast.

- They have no mentor to show them the way and hold them accountable. They simply don't know where to start.

Let's talk about how you can easily overcome those three big challenges.

TOO COMPLICATED

The first challenge I mentioned is that podcasters often make it more complicated than it needs to be. Simplify the process.

There are 6 steps to creating a profitable podcast.

First, define your platform. Who you help, what you help them do and why.

Next, grow your audience.

Third, create great content.

Next, shape that content in a way that builds trust with your audience.

Then, give your listeners a resource to help them overcome their struggles.

Finally, offer them additional help where they can pay you, and then convert clients.

6 steps. It doesn't need to be any harder than that. Streamline your process and make it simple. Don't overcomplicate it. And stop chasing sponsors.

ATTRACT CLIENTS

One of the big challenges I mentioned is many podcasters don't have a strategy to attract their ideal clients and make money with their content.

Many people believe sponsorships and advertising are the easiest ways to make money with a podcast. Untrue.

In fact, ads and sponsors are the hardest way to monetize your podcast. Don't clutter your show with ads.

Instead, use it as a powerful marketing tool for your business and attract your ideal clients rather than clients for sponsors.

Let me show you some reasons why sponsorships are the worst strategy you can take.

First, it will eat all of your time. Radio stations have full teams that spend their entire day selling ads that listeners don't want. At my last station, we had a team of 18 selling ads 40 hours a week.

Listeners are also fleeing traditional media, because there are tired of sitting through all of the ads when there were other options. Don't jump into a market that is shrinking.

Next, you only get paid once while your sponsors get paid over and over again. When you advertise for a sponsor, they pay you one time. They get paid every time a product is sold. You then need to go land another client to get paid again.

Finally, few podcasts are big enough. Studies show that it takes roughly 5,000 downloads per episode to attract the big sponsors. Less than 7% of all podcasts are at that level. That means if you are like the 93% of the rest of us, you aren't even in the sponsorship game. You need another strategy.

To make money with your podcast, you need to create a strategy that you can repeat over and over again. Focus on one strategy step-by-step until you reach success.

PODCAST PLATFORM

Let's look at each of the steps.

First, create your podcast platform. Who do you help, what do you help them do, and why?

TaVona Denise worked with me to build a strong foundation and a powerful "why" for her show "Conversations With TaVona Denise". She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career.

Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses.

AUDIENCE ATTRACTION

Next, attract your audience.

Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement.

You want to find influencers who are already speaking to your ideal clients and partner with them.

Greg Payne is the host of the "Cool Grandpa" podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854.

When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well.

CONTENT CREATION

Step three is your Content Creation. This is what you podcast. Your content gets people to listen to your show. You content builds your authority and trust. This is how your ideal clients gets to know, like and trust you when you do it right.

Sadie and Sausha created the "Meathead Test Kitchen" podcast. They talk about content they love and interview influencers in their niche. They've interviewed Olympic athletes, MMA fighters, renowned chefs, and various other powerful people in the niche.

The two of them do it with a flair and sense of personality only these two tatooed ladies could deliver. In the first episode, you know exactly who they are and what you get. There's no holding back.

RELATIONSHIP ROADMAP

Step four is your Relationship Roadmap. People may come for your content. They keep coming back for your personality. Build relationships with your listeners.

Jedlie is one of my clients. He has the "Reading With Your Kids" podcast. Jedlie is a magician, clown and performer. He brings that personality to his show and builds relationships with his audience.

STARTING STRATEGY

Step five is your Starting Strategy. Without a roadmap, you can't hope to get where you're going. You need a strategy.

Let me show you a case study that will show you how this works.

When Oscar Trimboli came to me for coaching, he had the desire to strengthen the connection between his podcast and his consulting business.

Season one of his podcast consisted of interviews. He was headed into season two and wanted this season to be more about teaching his five levels of listening.

Oscar Trimboli is a mentor, leadership coach, speaker, author and podcaster. His podcast and book are both entitled "Deep Listening – Impact Beyond Words".

Oscar Trimboli has 30 years' experience in bringing out the best in senior executives and next generation leaders.

As we worked together, our challenge was to bring that power and authority to Oscar's podcast.

Our goal was to create engagement with his audience and demonstrate his authority in the space. Over time, this would help him grow his consultancy.

He could demonstrate his authority on his show and gain new clients.

To build his authority in his space, I suggested that Oscar interject himself more into the episodes, so listeners get to know, like and trust him.

Oscar Trimboli is now the author of 3 books. He has coached, mentored and advised people in a wide range of roles from founders, CEOs and CFOs . He has also been asked to speak to leadership teams and their organizations.

His podcast is now focused on the same material. Oscar demonstrates his authority in and mastery of the space. This allows potential clients to experience what his coaching, mentoring and consulting is all about.

CLIENT CONVERSION

Finally, step six is Converting Clients. This is where get your listeners to your sales conversation and invite them to work with you.

This comes in a variety of ways. This could be a discovery call, a webinar, a long form sales video, or any other conversation.

You need to find ways to have conversion conversations with your listeners if you hope to convert them to clients.

IMPLEMENTATION

Here is the problem...

Information doesn't generate change. It is the implementation that creates transformation.

The third challenge many podcasters face is that they don't have a mentor who can show them the step-by-step process and hold them accountable. They don't know where to start. Let me show you.

What would it mean to your podcast if you had an easy way to grow your audience?

What would it mean to your income if you had an easy way to connect with the big fish that were your ideal clients?

I can't guarantee you will make money from your podcast. Only you know the viability of your topic, your abilities and your willingness to work. However, this blueprint will definitely help you build a framework to see what is possible.

Creating a profitable podcast is a challenge for many. I've been there. I get it.

Let's talk about using a podcast to grow your business. You have been trying to find unique ways to build your audience and make money with your show.

Over the last few minutes we've been together, I hope you have written down a few ideas on how you might create a profitable podcast and incorporate it into your marketing plan.

You have the blueprint that can help you.

By now, you've got to know I love helping people.

You know how I communicate. You know how I teach. Let's figure out what you are doing right and find ways to do more of that.

HERE IS YOUR HELP

Here's what I know. If you want another level of success in your business, you're gonna need help. There's no way to get different results by doing the same thing.

There's no way you're gonna get to another level on your own. You need help, and I'd like to be that mentor to show you the step-by-step process.

I have created a group called "The Podcast Profits Accelerator". It is designed to help you build and implement your audience growth and podcast monetization strategy.

Let's build a profitable podcast for you.

In this program, you will...

• Grow your audience, increase your downloads and add subscribers to your podcast

• Increase your impact and influence in your niche to monetize your show

• Build a strategy that will attract your ideal clients on a consistent basis

If you want real help building and implementing this podcast profit framework, you really need to be in the Podcast Profits Accelerator.

Enrollment just opened at www.PodcastTalentCoach.com/accelerator.

This powerful group helps you clearly and easily grow your audience, increase your impact, and consistently attract your ideal clients. Learn the step-by-step process to reach your goals.

You get coaching calls, a video library, tools, templates, support and more.

3 BONUSES

BONUS: Audience Explosion Blueprint ($997 value)

BONUS: Podcast Fast Blueprint ($997 value)

AND BONUS: One-on-one coaching call with Erik K. Johnson ($250 value)

I can't wait to see what you accomplish in your business. Get enrolled today.

Get the full details and enroll at www.PodcastTalentCoach.com/accelerator.