

Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!
Crystal Waddell
Ready to turn your Etsy shop into a powerhouse brand on Shopify? The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a marketplace shop and a powerhouse Shopify brand. I don't believe in one-size-fits-all roadmaps. Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business. Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights. Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.
Episodes
Mentioned books

Mar 19, 2025 • 32min
Google Ads vs. SEO: How to Choose the Right Strategy for Your Business with David Green (Part 2)
In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. Plus, we discuss pricing, profitability, and setting the right goals to make digital marketing actually work for your business. If you're an entrepreneur looking for a clear strategy to maximize your online presence, this is an episode you don’t want to miss!🔥 Key Takeaways: ✅ Choosing the Right Platform – Should you start with Google Ads, Facebook, or LinkedIn? ✅ Retargeting 101 – The power of keeping your brand top of mind for potential customers. ✅ Ad Spend Strategy – The 90-day rule for testing ad profitability. ✅ Pricing and Profitability – Why underpricing can ruin your ability to run ads effectively. ✅ SEO vs. Paid Search – How they work together for long-term growth. ✅ AI & Search Trends – What’s changing in 2025 and why SEO is still critical.✨ Memorable Quotes:💡 “Google Search is one of the best proxies for demand that you can find.” – David Green 💡 “If you're not converting high-inteText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Mar 12, 2025 • 20min
Leveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)
In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing! Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center. We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional. What You’ll Learn in This Episode:💡 AI’s Role in Leveling the Playing Field – How small businesses can leverage AI to compete with big agencies. 🔍 Google Search vs. Perplexity AI – Why experts say Google Search is in trouble. 📈 YouTube Ads & Brand Growth – How tracking search impressions can prove ad impact. 🧠 Strategic Planning for 2025 – What small businesses need to focus on in the age of AI. 🙌 The Human Factor in Marketing – Why staying close to your customers is more critical than ever.Memorable Quotes:🗣️ "AI is disrupting marketing at the same level as when smartphones changed how people buy." – David Green 🗣️ "ChatGPT writes really good code—just tell it what you want!" – David Green 🗣️ "Omni-channel marketing isn’t the future—it’s the now." – Crystal Waddell 🗣️ "Tech companies that ignore their core users? That’s how they lose them." – Crystal WaddellListener Action Items:✅ Experiment with AI tools like ChatGPT to automate and optimize marketing. ✅ Diversify your traffic sources—don’t rely solely on Google. ✅ Re-evaluate your ad strategies with a long-term view. ✅ Stay engaged with your customers to understand their needs in real-time. ✅ Tune in for Part 2, where David dives deep into Google Ads for small businesses!📌 Stay Connected: 🎙️ Listen & Subscribe: podcast.simpleandsmartseo.com 💬 Follow CrystText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Mar 5, 2025 • 9min
Don't Sleep on This SEO Tool: Make Sense of Search Console Data (FTF)
Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀 If you caught my conversation with Katie Stone, SEO lead at Lead Hub, you know we went deep on local SEO, Google Search Console Insights, and keyword strategy. (Missed it? No worries! Listen Here!)Ready to make your SEO work for you? 👇🏽 Let’s dive in. 👇🏽💎 Key Takeaways:1️⃣ Google Search Console = Your SEO Goldmine🔍 Google Search Console (GSC) isn’t just a data hub—it’s your secret weapon for seeing exactly how people find your website. But did you know you can unlock even deeper insights with the Enhanced Analytics Chrome Extension? 😱🚀 Pro Tip: Install the GSC Enhanced Analytics extension (Chrome-only!) to unlock advanced data views💥 Action Step: Check your top-performing pages and compare their performance over time. Do any need a content update? 🤔2️⃣ Keyword Research: Smarter, Not HarderInstead of chasing broad, generic keywords (water heater 🔥😴), think action-based—like water heater installation (boom! 💥).Why? These show intent to purchase. 🛍️💥 Action Step: Use GSC filters to find high-intent keywords.3️⃣ Competitor Research = Your Shortcut to SEO Wins💡 Ever wonder what keywords your competitors are ranking for that you’re not? That’s where Keyword Gap Analysis comes in.🔥 Crystal’s Favorite Tool: Dragon Metrics (but Semrush & Ahrefs work too!)📊 How it works: 1️⃣ Run a Keyword Gap Analysis to see what yourText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Feb 26, 2025 • 14min
Branding, SEO, and Smart Business Growth [Follow Through Friday]
In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein. She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth. Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO work together, magic happens. If you’ve ever struggled with niching down, pricing your products right, or making your website more engaging, this episode is packed with actionable tips!Key Takeaways:✅ Know Your Brand Identity – If you're not something, you're nothing. Be clear about who you serve and who you don’t. ✅ Focus on Niche Markets – Trying to sell to everyone leads to confusion. Pick a market and dominate it. ✅ Pricing for Profit – Charging too little means working for free. Stand firm on prices that sustain your business. ✅ SEO + Branding = Conversions – Ranking high isn't enough; you must connect emotionally to turn visitors into buyers. ✅ Smart Business Growth – Expanding isn't about offering more—it’s about offering better and creating repeat customers.Memorable Quotes: 💡 “SEO isn’t just about being found; it’s about being remembered.” – Crystal Waddell 💡 “No risk it, no biscuit!” – Mordy ObersteinListener Action Items:🚀 Reflect on your brand identity. Who are you truly serving? 🚀 Review your website. Does it resonate with your audience, or is it just optimized for traffic? 🚀 Re-evaluate your pricing strategy. Are you charging what you're worth? 🚀 Consider business expansion wisely—does it align with your core audience? 🚀 Take a step toward improving your branding and SEO integration today!Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Feb 19, 2025 • 28min
Organic SEO Tips: How to Create Problem Solving Content [Featuring Guest Hosts Celeste Gonzalez and Melissa Popp]
In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzalez (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into local SEO strategies. They explore the power of problem-solving content for small businesses and how local companies can stand out against larger competitors. The discussion covers how to identify local pain points, create community-driven content, and balance SEO with engagement-focused strategies.Key Takeaways:✅ Problem-solving content builds trust: Addressing real-life local issues makes your brand more credible and relevant to your community.✅ Go beyond keyword research: Your own team, customer inquiries, and community forums are valuable content sources.✅ Multi-location businesses must localize content: Even national brands need to engage with community-specific challenges.✅ Community engagement fosters long-term brand awareness: Covering local issues—even those indirectly related to your business—helps position you as a trusted resource.✅ Diversify beyond SEO: Businesses that rely solely on organic traffic risk losing visibility. Multi-channel marketing is essential.Episode Highlights & Memorable Quotes:📊 On balancing SEO and branding:"Too manText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Feb 12, 2025 • 36min
Local SEO, Keyword Research & SEO Tools with Katie Stone
In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas and improving topical authority.Hyperlocal SEO is critical for small businesses, focusing on local pain points and industry-specific challenges.Keyword gap analysis helps identify content opportunities and outrank competitors.Competitor research is key—using tools like SEMrush, Ahrefs, and DragonMetrics to analyze backlinks and search visibility.SEO tools with AI integrations need improvement, but Screaming Frog’s AI and Lighthouse integrations offer actionable insights.Zero-click searches are reshaping SEO metrics—impressions and visibility will play a bigger role in future rankings.Memorable Quotes:🗣️ “Your website should answer the questions your users are asking. Google Search Console can show you exactly what those questions are.”Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Feb 5, 2025 • 37min
SEO For Brands: If You’re Not Something, You’re Nothing (ft. Mordy Oberstein)
In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you’re nothing), and why SEOs should stop acting like lone wolves and start sitting with the comms team.💡 Key Takeaways:Branding is a Mindset: If your brand is just ‘meh,’ then congrats—you’ve successfully made yourself forgettable.Empathy & Nuance in Marketing: Understanding your audience is not just a trendy phrase—it’s literally the difference between a brand that connects and one that screams into the void.SEO & Branding Are Now Besties: Gone are the days of SEO being just about technical hacks. If you don’t integrate branding, you’re just playing whack-a-mole with rankings.Positioning > Messaging: If you skip positioning and jump straight to messaging, you’re basically a minivan company trying to sell “coolness” (spoiler: it’s not working).Vulnerability in Branding: Yes, making a bold brand choice means some people won’t like you. Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jan 31, 2025 • 7min
Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]
In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload. She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently. If you're looking for smart ways to strengthen your marketing strategy, this episode is packed with practical tips!Key Takeaways:Integrate Your Marketing Channels – Ensure social media, blog posts, and email marketing work together to guide potential customers toward conversions.Dedicate Weekly Learning Time – Stay updated with SEO and marketing trends by setting aside time to learn new strategies.Repurpose Content Effectively – Transform high-performing content into new formats for different platforms to maximize reach and save time.Episode Highlights:🔹 "Are your marketing channels actually working together? If not, it's time for a strategy tweak."🔹 "One of the biggest mistakes I made was always creating new content instead of leveraging what I already had."🔹 "If you’re not learning something new, you’re falling behind. SEO and marketing are always evolving!"Listener Action Items:✅ Audit your marketing channels – Are they effectively driving traffic to your email list and products? ✅ Block 30 minutes this week to learn something new about SEO or marketing. ✅ Repurpose one high-performing piece of content into a different format.Resources & Links:📌 Download the Content Repurposing Spreadsheet 📌 Follow Crystal on Instagram: @simpleandsmartseo 📌 NText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jan 29, 2025 • 41min
Omni-Channel Marketing in 2025 with Raycheal Proctor
In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand’s presence across platforms.Key Takeaways:The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.Memorable Quotes:Raycheal PText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jan 22, 2025 • 26min
Part 2: Insights on AI, Human Connection, and Brand Building
In part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-building. Dive into practical tips for 2025, such as creating quality content, embracing conversational tones, and leveraging AI as a tool, not a replacement. Learn how brand awareness impacts SEO and why genuine human connection still reigns supreme in the digital world.🎧 Key Takeaways:AI’s Role in SEO and Marketing:AI tools are powerful but lack human creativity and intuition.Combine human insight with AI-generated content for quality marketing.Google's E-E-A-T Principles:Expertise, Experience, Authority, and Trust are central to SEO success.Prioritize human-led, high-quality content over low-effort hacks.Offline Activities Boost SEO:Brand awareness through local events and networking enhances online authority.Multiple touchpoints, both online and offline, strengthen customer trust.2025 Content Strategy Priorities:Focus on quality over quantity in content creation.Build your email list—it remains a critical asset.Conversational writing aligns with voice search trends.Conversion-Driven Metrics:Traffic isn’t everythiText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!


