Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Optimizing Marketing Channels & Repurposing Content [Follow Through Fridays]
In this Follow Through Friday episode of the Simple and Smart SEO Show, Crystal Waddell reflects on her marketing strategies and shares three key action items to optimize marketing efforts without extra workload.
She dives into integrating marketing channels, dedicating time for learning, and repurposing content efficiently.
If you're looking for smart ways to strengthen your marketing strategy, this episode is packed with practical tips!
Key Takeaways:
- Integrate Your Marketing Channels – Ensure social media, blog posts, and email marketing work together to guide potential customers toward conversions.
- Dedicate Weekly Learning Time – Stay updated with SEO and marketing trends by setting aside time to learn new strategies.
- Repurpose Content Effectively – Transform high-performing content into new formats for different platforms to maximize reach and save time.
Episode Highlights:
- 🔹 "Are your marketing channels actually working together? If not, it's time for a strategy tweak."
- 🔹 "One of the biggest mistakes I made was always creating new content instead of leveraging what I already had."
- 🔹 "If you’re not learning something new, you’re falling behind. SEO and marketing are always evolving!"
Listener Action Items:
✅ Audit your marketing channels – Are they effectively driving traffic to your email list and products?
✅ Block 30 minutes this week to learn something new about SEO or marketing.
✅ Repurpose one high-performing piece of content into a different format.
Resources & Links:
📌 Download the Content Repurposing Spreadsheet
📌 Follow Crystal on Instagram: @simpleandsmartseo
📌 N
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!