Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Leveling the Playing Field: AI, Google Ads & Small Business Success with David Green (Part 1)
In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing!
Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center.
We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer optional.
What You’ll Learn in This Episode:
💡 AI’s Role in Leveling the Playing Field – How small businesses can leverage AI to compete with big agencies.
🔍 Google Search vs. Perplexity AI – Why experts say Google Search is in trouble.
📈 YouTube Ads & Brand Growth – How tracking search impressions can prove ad impact.
🧠 Strategic Planning for 2025 – What small businesses need to focus on in the age of AI.
🙌 The Human Factor in Marketing – Why staying close to your customers is more critical than ever.
Memorable Quotes:
🗣️ "AI is disrupting marketing at the same level as when smartphones changed how people buy." – David Green
🗣️ "ChatGPT writes really good code—just tell it what you want!" – David Green
🗣️ "Omni-channel marketing isn’t the future—it’s the now." – Crystal Waddell
🗣️ "Tech companies that ignore their core users? That’s how they lose them." – Crystal Waddell
Listener Action Items:
✅ Experiment with AI tools like ChatGPT to automate and optimize marketing.
✅ Diversify your traffic sources—don’t rely solely on Google.
✅ Re-evaluate your ad strategies with a long-term view.
✅ Stay engaged with your customers to understand their needs in real-time.
✅ Tune in for Part 2, where David dives deep into Google Ads for small businesses!
📌 Stay Connected:
🎙️ Listen & Subscribe: podcast.simpleandsmartseo.com
💬 Follow Cryst
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!