Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Google Ads vs. SEO: How to Choose the Right Strategy for Your Business with David Green (Part 2)
In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com.
We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses.
David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing.
Plus, we discuss pricing, profitability, and setting the right goals to make digital marketing actually work for your business.
If you're an entrepreneur looking for a clear strategy to maximize your online presence, this is an episode you don’t want to miss!
🔥 Key Takeaways:
✅ Choosing the Right Platform – Should you start with Google Ads, Facebook, or LinkedIn?
✅ Retargeting 101 – The power of keeping your brand top of mind for potential customers.
✅ Ad Spend Strategy – The 90-day rule for testing ad profitability.
✅ Pricing and Profitability – Why underpricing can ruin your ability to run ads effectively.
✅ SEO vs. Paid Search – How they work together for long-term growth.
✅ AI & Search Trends – What’s changing in 2025 and why SEO is still critical.
✨ Memorable Quotes:
💡 “Google Search is one of the best proxies for demand that you can find.” – David Green
💡 “If you're not converting high-inte
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
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AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!