My Business Playbook

You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it. What You'll Learn: Why waiting until you’re “ready” is the fastest way to stall your growth The exact tasks you should offload first (hint - not what you think) How to design a VA role that actually frees up your time and energy The biggest hiring mistakes that create more stress, not less How to test, vet, and onboard a VA so they actually take ownership Website and referral code: Jess Whatman’s VA Agency - AgentSync Executive Assistants BruntWork (VA Agency) - Get Started With BruntWork - Referral - BruntWorkWork with Laura: ⁠⁠https://tools.laurahiggins.com/scale-session-2-1⁠

Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas.If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit.What You'll Learn: The moment you stop creating like an artist and start playing it safe Why AI can’t replace taste, emotion, or real human connection What burnout actually does to your creativity (and how to come back from it) The shift from “what’s trending” to ideas that actually move people Why your best ideas won’t come from scrolling or Pinterest The truth about money vs meaning in creative work

If you want to hit $30K months as a photographer, this is the exact playbook I’d follow. No audience, no referrals, no team - just six smart decisions that actually move the needle.From niching down to building an offer that sells, filling your calendar, and scaling without burning out - this is what actually works.What You’ll Learn: Why trying to shoot everything is killing your income - and what to do instead The simple pricing tweak that makes clients want to spend more How to create “drop-style” launches that fill your calendar fast The easiest way to get high-quality referrals without feeling awkward Why your messy behind-the-scenes content is your biggest sales tool The one bottleneck stopping you from scaling - and how to fix it ASAP

Direct, no-cost tactics to land clients fast using clear invitations. A scrappy "shake the tree" campaign that pulls ready buyers with stories and replies. Simple referral scripts for past clients and partners. An easy upsell strategy to turn alumni clients into quick sales. Action-focused steps to make money within 60 minutes.

Joe Stolte, AI business coach and serial founder who helps founders use AI to amplify creativity and scale businesses. He reframes AI as a tool that boosts creative vision, explains a four-quadrant framework to decide what to automate or keep, and walks through practical agent tools and time-tested habits to adopt AI without losing your edge.

Shifts in team structure and hiring full-time leaders to scale responsibility. A CEO/founder role split to free up creative energy. Radical calendar clearing and time audits to protect focus. Experimenting with AI Fridays for innovation and upskilling. A podcast-first YouTube pivot and raw, iPhone-style content over polish. Low-cost funnels that massively improved lead quality.

A 30-minute weekly CEO Sunday ritual that brings clarity and momentum before Monday. How to avoid four common planning mistakes that keep creatives reactive. A three-page planning system with after-action review, recharge snapshot, and seven-day overview. How to pick a focused weekly Big Three and map real capacity across work and life.

A blueprint for turning web design into a predictable $30K/month business using niche focus and platform specialization. A fast-cash VIP Day product and streamlined, factory-style processes to protect profit. Position work as conversion-driving ROI instead of just aesthetics. Free audits and limited-time website drops to create demand and attract higher‑paying clients.

Last year I hit burnout - the kind that knocks the wind out of you and forces you to rethink everything. My energy disappeared, my motivation tanked, and I had to figure out how to lead a growing business while barely functioning.In this episode I’m sharing what that season actually looked like behind the scenes - the scary moments, the business decisions it forced, and the five lessons that completely changed how I run my company. What You'll Learn:The moment I realised this wasn’t “feeling tired” - it was full burnoutWhat it’s like running a business while crying before client callsThe surprising truth about burnout and why rest alone isn’t the answerThe ruthless energy decisions that changed how I run my companyThe business changes we made so the company no longer relies on me

If clients keep saying “too expensive,” this is going to sting - in the best way. The problem isn’t your price. It’s how you’re presenting it, framing it, and engineering it. In this episode, I’m breaking down the five pricing mistakes quietly costing you dream clients and showing you exactly how to fix them so you can charge more, sell with confidence, and stop discounting your brilliance. What You'll Learn:Why leading with price too early kills your conversionsThe framing shift that turns cost into investmentHow your tone and silence on sales calls changes everythingWhy charging hourly is capping your income - and what to do insteadThe psychology behind tiered pricing and how to engineer itThe bonus fix if your real problem is low-quality leads👉 Click here to get access to The Funnel Fix!