My Business Playbook 613: 11 Changes I'm Making Right Now to Scale to 8 Figures
Apr 6, 2026
Shifts in team structure and hiring full-time leaders to scale responsibility. A CEO/founder role split to free up creative energy. Radical calendar clearing and time audits to protect focus. Experimenting with AI Fridays for innovation and upskilling. A podcast-first YouTube pivot and raw, iPhone-style content over polish. Low-cost funnels that massively improved lead quality.
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How Hiring A Content Partner Saved Shoot Days
- Laura hired Sam as a creative content manager to stop arriving at shoots short on ideas.
- Sam and an editor plus marketing assistants now run video execution so Laura can stay creative without burning out.
Split CEO Duties Between Founder And Operator
- Decide who is the CEO and separate operational management from the founder/face role.
- Laura chose to be the founder and face while Nathan steps into the CEO role with clear reporting and weekly board meetings.
Scale Delivery With Daily Coaching Calls
- Increase delivery support by adding frequent coaching touchpoints.
- Next Level Club moved from one weekly call with breakouts to daily calls (including a US/EU slot) to better serve global members.
