My Business Playbook 615: 3 No Cost Ways to Land Clients in 60 Minutes
Apr 20, 2026
Direct, no-cost tactics to land clients fast using clear invitations. A scrappy "shake the tree" campaign that pulls ready buyers with stories and replies. Simple referral scripts for past clients and partners. An easy upsell strategy to turn alumni clients into quick sales. Action-focused steps to make money within 60 minutes.
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Reframe Cringe Fear As A Service
- Fear of being "cringe" often prevents creatives from making invitations that would land clients.
- Laura Higgins reframes invitations as service: making an offer keeps your business alive and helps your ideal clients, not annoy them.
Run A Scrappy Shake The Tree Campaign
- Do a "Shake the Tree" campaign: make a scrappy, direct invitation via Instagram Story and email to pull ready-to-buy clients.
- Say you have limited spots, ask for a keyword reply instead of links, and keep stories native-looking (no polished Canva).
Direct Invitations Feel Less Salesy
- Direct, low-pressure invitations feel less salesy and more personal than polished promotions.
- Native, conversational outreach (stories or replies) increases engagement because it mimics everyday requests like asking for a cleaner or recommendation.