Chriselle Lim

Chriselle Lim, co-owner and creative director of Phlur, is a trailblazing entrepreneur and influencer who transformed the beauty landscape. She discusses her journey from a college fashion blog to launching a successful fragrance brand. Chriselle candidly shares her struggles with beauty standards and personal identity, particularly as an Asian American. After a challenging divorce, she found healing through creativity, which led to the creation of her popular scent, Missing Person. Tune in for insights on navigating the evolving world of fragrance and influence.

Chriselle Lim, entrepreneur and creator who founded and flipped fragrance brands and became the viral 'Rich Mom' persona. She discusses rebuilding after a public divorce, buying and scaling PHLUR, creating a 250,000-person waitlist for Missing Person, and why prenups, contracts, and owning your finances matter. She also talks authenticity, storytelling, AI in her process, and balancing creativity with management.

In a candid conversation, Chriselle Lim, a creative director and entrepreneur known for her role in transforming the fragrance brand PHLUR, shares her journey through divorce and personal growth. She reflects on how COVID prompted her to reassess her marriage and the importance of setting boundaries while navigating life publicly. Chriselle discusses finding peace post-divorce, adapting to new social media platforms, and her fresh approach to dating after reclaiming her independence. She also dives into Fleur's relaunch and the emotional storytelling that made it successful.