Naked Beauty Chriselle Lim of Phlur on Turning Pain into Purpose
11 snips
Sep 1, 2025 
Chriselle Lim, co-owner and creative director of Phlur, is a trailblazing entrepreneur and influencer who transformed the beauty landscape. She discusses her journey from a college fashion blog to launching a successful fragrance brand. Chriselle candidly shares her struggles with beauty standards and personal identity, particularly as an Asian American. After a challenging divorce, she found healing through creativity, which led to the creation of her popular scent, Missing Person. Tune in for insights on navigating the evolving world of fragrance and influence.
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Reclaim Your Face With A Professional Plan
- Dissolving fillers can be a deliberate step to reclaim your natural appearance and long-term skincare focus.
- Seek a trusted professional who gives a clear plan rather than just upselling more treatments.
Creators Must Evolve Or Die
- The creator industry evolved from passion projects into a major advertising and business channel.
- Creators must stay nimble because the industry constantly shifts and nothing is permanent.
From Creator To Fragrance Co-Owner
- Chriselle joined Phlur as co-owner and creative director despite no prior corporate creative-director background.
- Her outsider perspective let her break industry 'rules' and rapidly launch hit scents by trusting instinct and storytelling.
