What I Wish I Knew Before My Divorce (and how I built a $150M business from it) with Chriselle Lim

Mar 4, 2026

Chriselle Lim, entrepreneur and creator who founded and flipped fragrance brands and became the viral 'Rich Mom' persona. She discusses rebuilding after a public divorce, buying and scaling PHLUR, creating a 250,000-person waitlist for Missing Person, and why prenups, contracts, and owning your finances matter. She also talks authenticity, storytelling, AI in her process, and balancing creativity with management.

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INSIGHT

Authenticity Beats Perfection In Modern Content

Authentic, imperfect storytelling outperforms polished sameness in today's creator economy.
Chriselle argues AI-perfect content created homogeneity, increasing audience craving for rawness and specific POVs.

ANECDOTE

Buying PHLUR Mid Divorce To Reimagine A Brand

Chriselle bought the niche fragrance brand PHLUR during her divorce despite doubts about timing.
She respected the brand's ingredient transparency and saw potential to add youthful storytelling and revamp everything from packaging to formulas.

INSIGHT

Exits Can Unlock Growth Not Just Cash Out

Selling to private equity can be growth-enabling, not betrayal, when a small team needs scale and operational support.
Chriselle framed the acquisition as gaining resources and new bosses while retaining brand involvement.

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