Building Demand: The Missing Person Waitlist

Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married.

From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money.

Timestamps:

00:00:00 Intro

00:02:00 What Makes an ‘IT’ Girl?

00:02:55 Chriselle Before Fame

00:04:02 Breaking Free from Perfection

00:06:34 Influencer or CEO?

00:08:14 The Moment Chriselle Stopped Pretending

00:10:08 Buying PHLUR Amid Divorce

00:12:09 Why ‘Buy, Don’t Build’

00:13:03 Taking Over a Brand

00:13:42 First Move as a Brand Owner

00:14:56 What Selling a Company Really Means

00:16:59 The Role of People in Business

00:19:52 Pain vs. Pleasure: What Drives Action?

00:22:40 Secret to Storytelling

00:24:02 Stan Ad

00:25:37 Be Authentic or Fail

00:28:24 Documenting Divorce

00:29:43 The Cost of Sharing Your Life

00:30:56 Marriage Lessons Chriselle Learned

00:32:14 Why Every Business Needs a Contract

00:34:25 How ‘Rich Mom’ Went Viral

00:36:12 Backlash of Being a ‘Rich Woman’

00:38:50 The Shift in Public Perception

00:41:14 Pique Ad

00:42:12 Bilt Ad

00:43:24 Chriselle on AI

00:45:15 Do You Identify as a Creator?

00:46:58 Embracing Creativity

00:48:08 Balancing Trends & Creativity

00:51:19 Sharing Your Story Bravely

00:53:08 I Bought Myself An Engagement Ring

00:54:37 Missing Person vs. Father Figure

00:55:10 Chriselle’s Favorite Beauty Brand

00:56:44 Entrepreneurship vs. Divorce vs. Co-Parenting

00:58:41 One Word to Describe Your Life

01:00:35 The ONE Thing to Hear on Hard Days

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Sponsors:

. Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube

. Pique - https://piquelife.com/hsr for 10% off

. Bilt - http://joinbilt.com/hsr

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Follow Chriselle Lim:

Instagram: www.instagram.com/chrisellelim

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