The Bossticks Chriselle Lim On Personal Transformation, Healthy Breakups, Boundaries, & Embracing Change
Nov 13, 2025
In a candid conversation, Chriselle Lim, a creative director and entrepreneur known for her role in transforming the fragrance brand PHLUR, shares her journey through divorce and personal growth. She reflects on how COVID prompted her to reassess her marriage and the importance of setting boundaries while navigating life publicly. Chriselle discusses finding peace post-divorce, adapting to new social media platforms, and her fresh approach to dating after reclaiming her independence. She also dives into Fleur's relaunch and the emotional storytelling that made it successful.
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Changing How She Shared Her Kids
- Chriselle and her ex publicly posted a joint announcement about their separation and disabled comments to protect the children.
- She reduced sharing her kids online afterward and now asks older children for consent before posting.
Pivot And Treat Platforms As Tools
- Chriselle's ability to pivot across platforms kept her relevant; she embraced TikTok early and experimented freely.
- She treats platforms as temporary tools and moves on without being fragile when trends change.
Rich Mom TikTok During Personal Transition
- During COVID Chriselle created the 'Rich Mom' TikTok persona, posting 5–10 videos daily and gaining a new audience.
- She used it as both creative play and a distraction while navigating her divorce.
