Millionaire University

How Helping Babies Sleep Built a Six-Figure Business | Jayne Havens (MU Classic)

Feb 19, 2026
Jayne Havens, certified sleep consultant and founder of Snooze Fest and the Center for Pediatric Sleep Management, turned parental struggles into a six-figure virtual business and a training program. She talks about launching and scaling a service-based niche, coaching parents rather than children, building training to multiply impact, setting boundaries, and client-acquisition strategies beyond social media.
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ANECDOTE

From Frustrated Parent To Sleep Consultant

  • Jayne turned a hobby of helping friends into a paid sleep consulting business after certifying herself.
  • Her son's four-month regression and 27 minutes of crying were the catalyst for her career shift.
ADVICE

Front-Load Plans, Then Coach Accountability

  • Do front-load detailed, customized sleep plans and clear instructions before hands-on support.
  • Use text and voice-note coaching to hold parents accountable over two weeks.
INSIGHT

Scale By Teaching, Not Employing

  • Creating a training program can scale impact without hiring employees under you.
  • Jayne preferred mentoring others to training them to work under her brand.
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