77: Standardizing Unstructured Data with Verl Allen of Claravine

1

Introduction

00:00 • 2min

2

Data Standardization - How to Build an Experience Cloud?

02:19 • 4min

3

Building a Product Sense From the Side

06:25 • 2min

4

The Daisy Chain of Adobe

08:30 • 4min

5

The Problem Is the Foundation Is Broken

13:00 • 2min

6

What Is the Breadth of Data?

15:13 • 4min

7

Creating the Illusion of Choice

19:42 • 2min

8

Is There a Context in a Campaign Brief?

22:03 • 4min

9

How to Design a Data Model?

25:57 • 4min

10

How to Associate a Creative With an Ad Campaign?

29:41 • 4min

11

How Do You Represent a Technology?

33:24 • 2min

12

Is Scale the Primary Consumer of the Data?

35:18 • 4min

13

Is There a Way to Solve Data Quality Issues?

38:59 • 3min

14

Is There a Data Model That Can't Change?

41:50 • 3min

15

Is There a Distilled Model for Marketing That Makes Sense for Pretty Muts Everyone?

44:49 • 2min

16

Is the Data Model Changing?

46:55 • 4min

17

Machine Learning

50:25 • 3min

18

Is There a Big Data Problem in Adobe?

53:05 • 5min

19

The Problems of the Data Architecture

57:52 • 3min