77: Standardizing Unstructured Data with Verl Allen of Claravine
The Data Stack Show
00:00
Is There a Context in a Campaign Brief?
In some cases, there may be data fields that are collected in one application that are not available in other applications. So it's trying to help solve naming kind of differences in the way that fields ar are named and we can er mapping for them. The other way to think about it is, again, similar to a created brief. There's all sorts of context and and insight in campaign brefs which are typically managed inside of spread sheets. We help onboard into kind of the enterprise data o says date, if you won't call it that,. It's its things around what stage of funnelis the campaign on? Who was that? What was the segment, what was the creative andit
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