Microsoft Teams Insider The role AV Distribution play in Microsoft Teams Rooms with Jenny Hicks
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Feb 3, 2026 Jenny Hicks, Technical Director at Midwich UK with deep AV and unified communications experience, discusses AV distribution's role in Teams Rooms. She covers why distributors matter, the pandemic-driven UC shift, the rise of all-in-one devices, slowed refresh cycles, certification importance, and the push for modular, sustainable hardware choices.
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Distribution Scales Hardware Sales
- Distributors solve scale by holding stock, handling logistics, and acting as a single sales engine for many manufacturers.
- Jenny Hicks says this saves integrators huge time and lets OEMs reach more markets reliably.
Lean On Distributors For Decision Power
- Use distributors as an ideas library to compare brands and past project outcomes before choosing hardware.
- Jenny Hicks recommends integrators lean on distribution to reduce purchase orders and simplify project tracking.
Why Microsoft Backs Distribution
- Microsoft favors distribution because distributors provide hardware choice that matches diverse software platform needs.
- Jenny Hicks explains distributors help ensure customers meet deadlines despite hardware stock and support variance.