Jenny Hicks
Technical Director at Midwich UK with deep experience in AV, AV-over-IP, and unified communications; involved in market intelligence and strategy for Teams Rooms, hardware distribution, and sustainability in AV deployments.
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Feb 3, 2026 • 42min
The role AV Distribution play in Microsoft Teams Rooms with Jenny Hicks
Jenny Hicks, Technical Director at Midwich UK with deep AV and unified communications experience, discusses AV distribution's role in Teams Rooms. She covers why distributors matter, the pandemic-driven UC shift, the rise of all-in-one devices, slowed refresh cycles, certification importance, and the push for modular, sustainable hardware choices.
