Distribution's role with Microsoft and licensing

Jenny Hicks, Technical Director at Midwich UK, joins the podcast to share insights on AV distribution and the evolving Microsoft Teams Rooms landscape.

• What distribution is and the value it brings to the Microsoft Teams Rooms ecosystem

• How the pandemic accelerated UC adoption and shaped hardware preferences

• The rise of all-in-one devices and why refresh cycles have slowed

• Sustainability, ESG reporting and the case for modular systems

• Why Microsoft certification matters and how hardware choices affect long-term support

• AI readiness and future-proofing meeting room investments

Thanks to Logitech, this episode's sponsor, for their continued support of Empowering.Cloud.